The new Beckhams: How Kim Murray has boosted Andy's earning power by an astonishing £30MILLION... so are they sport's new power couple?

  •  Kim Sears and Andy Murray got married in April 
  •  Experts predict the union will boost Andy's earnings by £30 million
  • They draw parallels between the Murrays and Beckhams for marketability

By Caroline Mcguire for MailOnline and Maybelle Morgan For Mailonline

Published: 16:04 EST, 6 July 2015 | Updated: 05:34 EST, 7 July 2015

In most senses, Kim Murray and Victoria Beckham are poles apart - one is an ex-popstar-cum-fashion designer and the other is a painter who likes nothing more than taking her two dogs on a long country walk.

But it seems they have more in common than you'd think, as since Kim became Mrs Murray, she has reportedly boosted the earning power of her husband by at least £30 million. 

Marketing experts have now revealed that the 27-year-old brunette has boosted her tennis champ husband's ability to generate profit by at least £30million.

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Since Kim Sears became Mrs Murray, she has reportedly boosted the earning power of her husband
Much like Andy, David was already a highly successful sportsman when he started to date the Spice Girl Victoria Adams.

Since Kim Sears (left) became Mrs Murray, she has reportedly boosted the earning power of her husband Andy (right) by at least £30 million

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Another day at Wimbledon and another covetable outfit from the new Mrs. Murray.

Kim is the Duchess of Cambridge of the legendary tennis tournament thanks to her glossy hair and penchant for classic looks from the high end of the high street. And for these two weeks a year, we're just as obsessed with her wardrobe as we are with Kate's.

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The couple, who married in April this year, have now been dubbed the 'new Beckhams' in terms of market appeal. 

Much like Andy, David was already a highly successful sportsman when he started to date the Spice Girl Victoria Adams. 

But after they got together, the stars quickly became one of the most powerful couples in Britain.

Brand Beckham has gone on to sell everything from jeans and perfume to books and whisky. 

The former England captain, 40, made £50.5million last year, despite having hung up his football boots in 2013.

US magazine Forbes puts him second in a list of the highest-earning retired athletes after basketball star Michael Jordan, 52, who took £67million in 2014. 

David Beckham at a photocall during the filming of a Diageo advert from its single grain whisky, Haig Club, which the former footballer endorses

David Beckham at a photocall during the filming of a Diageo advert from its single grain whisky, Haig Club, which the former footballer endorses

After Beckham ended his 20-year football career, his earnings were ‘supercharged’ by two deals that netted him more than £13.5million last year. 

One was with drinks giant Diageo to launch Haig Club whisky. The other was with the Global Brands Group in Hong Kong to create his own branded products such as clothes and luxury goods. 

Forbes said: ‘Beckham remains one of the top product pitchmen in sports, with a dozen deals to his name, including four in China.’ 

Other endorsements include Adidas, Sky Sports, Breitling watches and Samsung.

He also has a partnership with the cosmetics firm Coty, which sells Beckham-branded fragrances such as Instinct worth more than £67million a year.

The former England captain has fronted a campaign for H&M underwear
The retired footballer also has a partnership with Coty, which sells Beckham fragrances

The former England captain has also fronted a campaign for H&M underwear, right, and has a partnership with Coty, which sells Beckham fragrances

Forbes said the contract, which runs into 2017, makes an estimated £4million annually for Beckham. 

It added: ‘Beckham partnered with Swedish retailer H&M in 2012 for a line of bodywear. The venture expanded with swimwear in 2014.

'A new line of menswear this year will expand product offerings, as well as Beckham’s take. Doing business with Brand Beckham tends to be good business for everyone involved.’ 

The retired footballer has also famously posed in his underpants for fashion house Giorgio Armani, and has lucrative promotional contracts with companies including Adidas and Sky Sports.

And his image as a family man - with wife Victoria and their four children - is a large part of what makes him so marketable.

Kim and Andy Murray have now been dubbed the 'new Beckhams' in terms of market appeal 

Kim and Andy Murray have now been dubbed the 'new Beckhams' in terms of market appeal 

It is thought that Kim has had a similar effect on Andy - softening his image and giving him an extra dimension. 

The couple met in 2005 through tennis circles - her father Nigel is a coach and former head of women's tennis at the Lawn Tennis Association.

They moved in together in 2008 and briefly split the following year before rekindling their relationship. 

Their wedding in April in Andy's hometown of Dunblane saw hundreds of people lining the streets to pass on their well wishes and catch a glimpse of the couple. 

Speaking to The Evening Standard, Nigel Currie, a sponsorship and marketing consultant has explained: 'Kim adds at least 30 per cent to Murray's earnings off court. 

Kim Sears and Andy Murray got married in April

Kim Sears and Andy Murray got married in April

'Andy Murray on his own is not that attractive, but add Kim [and] they are now a celebrity couple and have more options.

'She brings in a whole new dimension to his marketability. They are using the same model the Beckhams are using.' 

As well as being one of the most talented tennis players in the world, Andy also has a clear business brain. 

Two years ago, he started a management company with Simon Fuller - who has been credited for much of the Beckhams' success.

Rikard Svendsen, director at The Brand Specialist, told the Evening Standard: 'Being seen with Kim and especially now being married, the subliminal messages are, he is more established. With her, you double the sale.'  

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