Katy Perry continues to cash in on her Super Bowl show by launching a 'left shark' phone case - five months after the awkward back-up dancer first earned internet fame

  • Katy, 30, performed during half time at the iconic sporting event in February
  • During her performance, viewers noticed that the back-up dancer on her left, who was wearing a full shark suit, was completely out of time
  • The 'left shark' became the unlikely hero of the performance, sparking a flurry of tweets and funny memes
  • Katy's new left shark phone case is part of her collaboration with Claire's and will be available in stores from August for $12.50 

It's five months since Katy Perry's now-infamous Super Bowl halftime performance, but that hasn't stopped the chart-topper from prolonging the exposure of one particular element - the now-infamous back-up dancer who, while stuck inside a large shark suit, proceeded to forget almost all of his moves while live on air.

The 30-year-old revealed a newly-designed 'left shark' phone case on her Twitter account yesterday, revealing that the quirky creation, which she unveiled in celebration of the Discovery Channel TV special Shark Week, is set to be released to the public as part of her ongoing collaboration with accessories brand Claire's.

'GUYS. In celebration of #SharkWeek I created this #LeftShark phone case w/ @clairesstores,' she wrote on her account on Tuesday afternoon, before hashtaging #doesntbiteprotectorofphones.

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Left shark returns! Katy Perry unveiled a new 'left shark' phone case on her Twitter account on Tuesday

Left shark returns! Katy Perry unveiled a new 'left shark' phone case on her Twitter account on Tuesday

An unlikely star: During her half time performance at the Super Bowl in February, 30-year-old Katy's fans noticed the shark suit-clad back-up dancer behind her on the left was completely out of time

An unlikely star: During her half time performance at the Super Bowl in February, 30-year-old Katy's fans noticed the shark suit-clad back-up dancer behind her on the left was completely out of time

The release of the left shark phone case, which is set to debut in Claire's stores in August, and will retail for $12.50, comes just a few months after Katy unveiled an 'official' left shark onesie on her website.

Katy, who during her Super Bowl performance was also joined by backing dancers dressed as surfboards, palm trees and beach balls for her rendition of California Girls and Teenage Dream at the NFL final in February, announced the launch of the $130 onesies on her Twitter account, urging her followers to go and pick one up.

Alongside a picture of the new product, she said: 'YOU CAN NOW BE A PROPER #LEFTSHARK WITH THIS OFFICIAL, GLORIOUS #LEFTSHARK ONESIE' 

As part of her new line of left shark clothing, the pop superstar has also released a T-shirt emblazoned with an image of the left shark, with the words 'Current Mood' emblazoned across the front and 'Katy Perry' and '#leftshark' on the back.

And while many of her fans were thrilled to see that the left shark's five minutes of fame have been extended, others were horrified by the high price tag attached to the novelty loungewear design. 

'I can't even afford to go out with my friend let alone $129 onesies!!!! Stop taunting me!!!!!!' one person wrote in response to Katy's tweet.

Another added: 'It's too expensive, I will buy fake ones.'

Spread the news: The Roar singer announced the launch of the official phone case in a tweet, noting that she had timed the launch so it coincided with iconic TV special Shark Week

Spread the news: The Roar singer announced the launch of the official phone case in a tweet, noting that she had timed the launch so it coincided with iconic TV special Shark Week

Making a splash: The left shark, otherwise known as dancer Bryan Gaw, almost stole the whole show

Making a splash: The left shark, otherwise known as dancer Bryan Gaw, almost stole the whole show

Spot the difference: Katy's new left shark phone case (pictured) looks nearly identical to the iconic dancer himself
Spot the difference: Katy's new left shark phone case looks nearly identical to the iconic dancer himself (pictured)

Spot the difference: Katy's new left shark phone case (left) looks nearly identical to the iconic dancer himself (right)

Thankfully, the latest addition to her ever-increasing left shark merchandise collection is just a fraction of the price, and will no doubt prove all the more popular with her fans thanks to its comparatively low price tag.

'We are thrilled to announce the latest of Katy Perry's curates for Claire's, a new range of fun cellphone covers for iPhones,' Claire's CEO Beatrice Lafon told Daily Mail Online.

'The left shark phone case will be available in most of our stores across the world and on line from end August; our partnership with 'Katy Perry' continues at a pace and we have many new exciting products to launch [later this year].'

Prior to the launch of Katy's official left shark merchandise line, a number of unofficial products were made available by eager entrepreneurs hoping to cash in on the left shark's seemingly unwavering popularity.

In January, Katy's attorneys served an artist who was selling small figurines of the globally-famous dancing shark, who was played by professional dancer Bryan Gaw, online with a cease and desist letter, insisting that he remove the products from the website on which they were being sold.

Big fan: While some might have been frustrated to have so much attention focused on a back-up dancer, Katy was thrilled with the hype surrounding her entertaining back-up star

Big fan: While some might have been frustrated to have so much attention focused on a back-up dancer, Katy was thrilled with the hype surrounding her entertaining back-up star

Extension: The left shark phone case was unveiled just a few months after Katy launched an official left shark onesie, which retailed on her website for $130

Extension: The left shark phone case was unveiled just a few months after Katy launched an official left shark onesie, which retailed on her website for $130

Prior to their warning, Fernando Sosa, 31, had been selling up to 15 of the $24.99 three-inch sharks, which were made using a 3D printer, per day via online marketplace Shapeways.com. 

However, less than 36 hours after his statues became available, Shapeways officials notified Mr Sosa of a cease-and-desist letter from Perry's Los Angeles-based attorneys who demanded the shark's removal from the site.

'They said they were pulling the design because they didn't want to deal with lawyers,' Mr Sosa said, adding that the company promptly cancelled his orders and refunded his customers.

The letter from attorney Steve Plinio said Katy is the 'owner of the intellectual property depicted or embodied in connection with the shark images and costumes' portrayed during the halftime show.

The letter said the failure to comply with the demands outlined 'will be viewed by the courts as willful infringement'.

Sosa said he didn't think a halftime show prop would be copyrighted. He added that his product didn't mention Katy Perry or claim that it was associated with her.  

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