Stacey Bendet, daughter-in-law of Michael Eisner glams up in Sun Valley

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Stacey Bendet, 36, is married to Michael Eisner's producer son Eric, 39
Heavily pregnant, she arrived at Sun Valley in platforms and lipstick
The event has been called billionaire summer camp for the big tech names and investors it attracts each year
No matter how famous, everyone wears a name tag at the conference
Bendet is the CEO of 10-year-old fashion brand Alice + Olivia
Revered designer Diane von Furstenberg arrived in a puffa coat
The conference is invite only and no media or press is allowed to attend

By Mia De Graaf For Dailymail.com

Published: 09:38 EST, 9 July 2015 | Updated: 12:30 EST, 9 July 2015

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The world's billionaires unite in fleece vests, sneakers and name tags for 'summer camp' in Sun Valley once a year.

But Stacey Bendet, daughter-in-law of former Disney CEO Michael Eisner, did not get the memo.

Arriving at the Idaho retreat on Wednesday afternoon, the heavily pregnant fashion designer stood out among the low key media titans in platform heels, an enormous blue bead necklace, a flowing skirt, and a white fedora - with no name tag in sight.

Her towering entrance came a day after some of the world's most powerful figures - revered fashion designer Diane von Furstenberg, Elon Musk, Rupert Murdoch, Barry Diller, Jeff Bezos, Jack Dorsey, and Sheryl Sandberg - checked in wearing t-shirts and puffa coats.

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Ready for camp! Stacey Bendet, fashion designer daughter-in-law of Michael Eisner, made a more glamorous appearance at the Allen & Company Sun Valley conference on Thursday compared to the world's billionaires

The heavily pregnant fashion designer opted for red lipstick and an eccentric necklace for the annual event

Bendet, 36, is one half of the fashion firm Alice + Olivia and is married to Michael Eisner's producer son Eric

Day two: On Thursday, she emerged in denim bell bottom and a floor-length paisley coat

Having featured twice on Vanity Fair's Best Dressed List, and 'What I Wore' in the New York Times, Bendet's personal style is a currency

On Wednesday, Bendet tweeted this photo ahead of the notoriously discreet event, which reporters are barred from

Diane von Furstenberg and Barry Diller arrived on Wednesday in the usual Sun Valley uniform: t-shirt, puffa jacket, and name tag

CEO of YouTube Susan Diane Wojcicki looked relaxed as she strolled around the grounds with venture capitalist Vivi Nevo (right) and Twitter co-founder Jack Dorsey (left) during one of the regular walking breaks

Disney CEO Bob Iger walks with his wife Willow Bay as they arrive for the first day of the annual conference

Stacy Bendet arrives in style at her alice + olivia NYFW show

Bendet, 36, is one half of the fashion line Alice + Olivia. Her husband, Michael Eisner's son Eric Eisner, is a producer and co-owner of L+E Productions, which launched in 2006 and produces around three movies a year ranging between $5 million and $25 million.

The couple married on the Caribbean island of Anguilla in 2008 and now split their time between New York's West Village and Los Angeles with their two daughters, Eloise, six, and Scarlet, four.

Having featured twice on Vanity Fair's Best Dressed List, and 'What I Wore' in the New York Times, Bendet's personal style is a currency.

She will join the biggest names in the media, technology, fashion, and sports industries from Facebook's Mark Zuckerberg and Tesla's Elon Musk to Apple's Tim Cook and Brian Zucker at this year's Allen & Company conference.

The big question now is what major deals will be made over the course of the next week.

The event focuses on talks about business and the economy and is strictly invite only, with members of the press kept at bay.

Muhtar Kent, CEO of the Coca Cola Company, with his wife Defoe as they arrive for the first day on Wednesday

Eric Paul Lefkofsky, co-founder and CEO of Groupon and his wife Elizabeth (left) during a break on Wednesday

Sheryl Sandberg, COO of Facebook, wore a name tag and displayed a Spider Tech bandage on her wrist as she arrived for the event two months after the death of her husband Dave Goldberg, who usually attended with her

That does not stop many outlets from sending reporters each year however, hoping to get some inside scoop on what is being said and what possible deals are being made.

Barry Diller arrived with his wife Diane von Furstenberg but dismissed questions, telling reporters it was too early in the morning to talk about China.

When Tim Cook walked past, reporters asked if he felt ok about the Apple Watch, which has been something of a flop. He said nothing but raised a thumbs-up.

And Elon Musk merely grinned at photographers as he passed with his wife Talulah.

The pair have had a publicly turbulent relationship since getting together five years ago. They first married in 2010 but divorced in 2012, before marrying again in 2013 and separating months later. In January this year they reunited and friends say they plan to hold a commitment ceremony.

Musk, who is attending the event for the first time, reportedly left media moguls baffled with his opening speech outlining his vision for the future as he invests in space travel and electric cars.

Jack Dorsey, co-founder and now CEO of Twitter, was seen strolling through the grounds on a break with a trimmed beard and a leather jacket rather than sporty vest.

Self-made billionaire and creator of Spanx Sara Blakely wore a t-shirt and name tag at the event with her husband

Tim Cook (left) refused to be drawn on reporters' questions about the Apple Watch as he chatted with IBM's CEO Ginni Rometty (right) on Wednesday

Mary Teresa Barra, CEO of General Motors (left) with her husband Tony Barra (right) on Wednesday

Other attendees to look out for this year include New Jersey Governor Chris Christie, Rupert Murdoch, Universal Studios chairman Ron Meyer, Michael Bloomberg, Rupert Murdoch and his sons Lachlan and James, Airbnb's Brian Chesky, Spiegel, Netflix's Ted Sarandos, Sony Entertainment chief Michael Lynton, Yahoo!'s Marissa Mayer, The Weinstein Co.'s Harvey Weinstein, DreamWorks Animation's Jeffrey Katzenberg, Paramount's Brad Grey, CAA's Bryan Lourd, and Google's Larry Page, Sergey Brin and Eric Schmidt, to name just a few.

The event, hosted by boutique investment firm Allen & Company, has consistently attracted heavy hitters and spawned blockbuster deals including Disney's $19billion acquisition of ABC in 1995.

Roughly 300 attendees are invited each year, and an overwhelmingly majority of them are in the technology field.

This year's conference runs through Sunday and like every other year kicks off with a cookout on Tuesday and concludes with a more formal dinner hosted by Allen.

In between those invited guests take business and the economy, and hopefully make a big sale or acquisition.

U.S. Secretary of Defense Ashton Carter will address 'the importance of a strong partnership between private sector innovators and government' during a panel tomorrow, according to Nate Christensen, a spokesman for the U.S. Department of Defense.