That's one way to drum up business! Pixel the polar bear entertains park visitors by using plastic container as a sun hat

  • Two-year-old entertained crowds at Yorkshire Wildlife Park
  • He also played football with drum, threw it into pool and dived after it
  • Park is supporting Arctic Sea Ice Day this Saturday, which aims to highlight environmental damage caused by greenhouse gases

Protective headgear is essential in the summer and Pixel the polar bear made sure he was safe with an unorthodox sun hat.

The two-year-old entertained visitors at the award-winning Yorkshire Wildlife Park by playing with a plastic drum and transforming it into the latest must-have summer accessory.

Pixel paraded around in the container before throwing it into a pool and diving in after it as he frolicked at the park.

The amazing pictures were captured at the walk-through park's Project Polar - home to Pixel and 16-year-old Victor - which is a major part of the European conservation and welfare programme for the animals.

Pixel the polar bear made sure he was safe from the sun with an unorthodox accessory - a plastic drum

Pixel the polar bear made sure he was safe from the sun with an unorthodox accessory - a plastic drum

The two-year-old entertained visitors at the award-winning Yorkshire Wildlife Park by playing with the container and transforming it into the latest must-have summer accessory
The pictures were captured in the walk-through park

The two-year-old entertained visitors at the award-winning Yorkshire Wildlife Park by playing with the container and transforming it into the latest must-have summer accessory

'Pixel is always full of fun and is a naturally inquisitive polar bear so he wanted to try out the plastic container,' said Cheryl Williams, CEO of the Yorkshire Wildlife Park Foundation.

'He wore it as a hat, played football with it and even went swimming with it. Visitors are captivated by him and Victor.

'They may be having a lot of fun but there is a serious side to our work with polar bears who are facing a very different future in the wild as they are threatened by disappearing habitat in the wild – the sea ice.'

The park is supporting Arctic Sea Ice Day this Saturday, which aims to highlight the environmental damage caused by greenhouse gases.

The amazing pictures were captured at the walk-through park's Project Polar - home to Pixel and 16-year-old Victor - which is a major part of the European conservation and welfare programme for the animals

The amazing pictures were captured at the walk-through park's Project Polar - home to Pixel and 16-year-old Victor - which is a major part of the European conservation and welfare programme for the animals

The Yorkshire Wildlife Park Foundation also has strong links with the Polar Bear International charity, which launched the Save Our Sea Ice campaign.

Visitors to the park, at Branton, near Doncaster, can learn about the campaign and how they can respond via special talks there.

The park's polar bear work has been recognised as an important contribution to the species' conservation. 

Pixel paraded in the 'drum hat' before throwing it into a pool and diving in after it as he frolicked at the park

Pixel paraded in the 'drum hat' before throwing it into a pool and diving in after it as he frolicked at the park

The park is supporting Arctic Sea Ice Day this Saturday, which aims to highlight the environmental damage caused by greenhouse gases

The park is supporting Arctic Sea Ice Day this Saturday, which aims to highlight the environmental damage caused by greenhouse gases

The public are encouraged to make simple lifestyle changes to reduce carbon emissions so the Arctic wild lands can be preserved.

'The ice is disappearing very quickly but we can do something about it. At YWP, we are committed to polar bear conservation and welfare and the future of Arctic Sea Ice is crucial to their survival.

'It is the opposite of most conservation crises where a threat is very local to the animals - the polar bears' future depends on the rest of the world cutting emissions and halting the decline of the ice,' added Mrs Williams.

'Pixel and Victor will continue to have fun but it is important to recognise that these wonderful animals are at risk and their numbers are dwindling.'

The park's newest arrivals are three Amur Tiger cubs, born on March 29 and a significant step forward in the conservation of the species. 

They can be seen at Land of the Tiger with their mother, Tschuna. 

As the summer holidays approach, YWP, the UK's most innovative and fastest-growing attraction, has a fun-filled programme this summer including its magical Safari Nights.

Music will fill the air and visitors can enjoy jugglers, magicians and fun workshops.

For more information, visit www.yorkshirewildlifepark.com 

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