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Into the blue! Kylie Jenner shows off her bright new locks in VERY low-cut jumpsuit as she promotes her hair extensions range

Published: 23:10 EST, 9 July 2015 | Updated: 08:47 EST, 10 July 2015

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She loves to experiment with different looks so it's no shocker that Kylie Jenner has coloured her locks once again.

The 17-year-old showed off her newly bright blue tresses at the launch of the Bellami Beauty Bar in West Hollywood on Thursday.

While Kylie has had turquoise strands before, this time she opted for an icy shade, and looked very pleased with her latest 'do as she posed on the red carpet.

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Like a mermaid: Kylie Jenner showed off new blue hair at Bellami Beauty Bar in West Hollywood on Thursday

The Keeping Up With The Kardashians star wasn't just turning heads with her hair colour, however.

Kylie - who has denied rumours of breast implants - was in a daring mood, and wore an extremely low-cut white jumpsuit, which plunged almost all the way to her belly button.

The jumpsuit had a '70s feel to it, with flared trousers that covered her metallic gold heels.

Kylie Jenner shows off her new icy blue locks

Daring: The 17-year-old wore a white jumpsuit which almost plunged all the way to her belly button

An unusual shade: Kylie has had blue hair before, but her latest shade is a lot more pale

She's got competition! Eva Marie of Total Divas rocked VERY fiery locks during the event

Preened: The youngest Jenner girl shared a selfie with two very glamorous attendees

Work it in a white jumpsuit like Kylie Jenner's

White plunge neck wide leg jumpsuit

Kopy Kylie!

It wasn't just Kylie Jenner's new blue hair that turned heads at the launch of the Bellami Beauty Bar.

We're having flashbacks to the Kimye wedding with her bright hair and her white outfit! The youngest member of the Kardashian/Jenner family looked stunning in a rather revealing jumpsuit, which she teamed with plenty of jewelry and a gold clutch bag.

Between the strappy back, the daringly deep plunge neck and the wide leg style, there's a lot going on with this all-in-one and we have to say we love it. The flared trousers make her legs look like they go on forever - her supermodel sister Kendall had better watch out!

If you want a night off from your uniform of a little black dress, a jumpsuit like Kylie's could just be the way to do it. So with that in mind we've rounded up the best options there is around, starting from just $35 at Boohoo.

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She carried a gold clutch and accessorised with a variety of gold and silver trinkets including an ornate choker.

She kept her make-up palette neutral with a nude lip to allow her hair to make the biggest statement.

Kylie was at the event to promote her line of hair extensions with Bellami.

Retro: Kylie's jumpsuit featured 70s style flares which covered her gold heels

Bling: The teen star accessorised with a gold clutch and a variety of gold and silver trinkets

Kylie Jenner talks style, confidence and blue hair at Cannes

The entrepreneur posed with a box of some of her hair pieces which come in a variety of different shades including some ombre effects with teal coloured ends.

Each box of the 20 inch clip-in extensions retails at $249.

Allegations that the reality star has had breast implants surfaced last month when she was seen showing a lot of cleavage, but she denied the rumours.