Watch out Zoella! Kylie Jenner set to launch beauty secrets blog... beating sister Kim Kardashian to it (but let's hope it doesn't spark any more crazy challenges)
- The 17-year-old announced on Instagram she will launch KylieJenner.com
- Fans emulated her pout by sucking into a glass - with disastrous results
- Pregnant Kim revealed she will share contouring tricks on her own website
Gwyneth Paltrow gave the world Goop, Blake Lively imparts her fashion wisdom on Preserve and Jessica Alba got us buying eco-friendly products via The Honest Company.
Now, plump-pouted reality star Kylie Jenner is the latest A-list star to enter the lifestyle blogosphere by announcing the launch of her new beauty tutorial website.
The 17-year-old - famed for her bee-stung lips and ever-changing hair colour - revealed the news on her Instagram page just days after older sister Kim Kardashian hinted that she's working on a similar project.
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Kylie Jenner told her 28.5 million Instagram followers that she's set to share her 'beauty secrets' on her new website
Posting a selfie of her latest look by long-term make-up artist Ariel Tejada - bold, arched eyebrows, Disney princess-like eyelashes and a nude lip colour - Kylie told her 28.5 million followers, 'can't wait to release all my beauty secrets in KylieJenner.com coming soon. Love this bright look by @makeupbyariel'.
Devoted fans of the youngest Kardashian-Jenner clan member are sure to lap up her wisdom having already created over 122,000 beauty tutorials in her honour on YouTube.
Kylie's new venture is likely to eclipse the success of British beauty vloggers such as Zoella, Tanya Burr and Fleur de Force, whose videos attract millions of hits.
However, while Caitlyn Jenner's daughter is set to cause a stir with her greasepaint knowledge and Hollywood-insider tips, she upset fans for all the wrong reasons earlier this year as they sought unorthodox methods to achieve her full-looking lips.
British blogger Zoella has millions of fans who flock to her YouTube page for make-up tips and beauty advice
A worrying trend dubbed the '#kyliejennerchallenge' swept social media in April, that encouraged teens to blow their lips up to epic proportions using bottles or shot glasses.
The painful method involved participants placing their mouths over the opening of a cup, jar or other narrow vessel and sucking in until the air vacuum causes their lips to swell up - all in the hope of emulating Kylie's plump pout.
Countless teens, both boys and girls, shared the disturbing results of their experiments on Twitter and Instagram, which in many cases led to severe bruising around the mouth.
After distancing herself from the phenomena, Kylie admitted to achieving her look with lip fillers.
Kanye West's pregnant wife Kim Kardashian shared a seemingly naked snap of herself on her Instagram page and said she 'can't wait' to share a 'contouring make up turtorial' with fans
In a clip of her family's E! show Keeping Up With The Kardashians, she defended her decision and told the camera, 'It's just something I wanted to do'.
Meanwhile, Kanye West's wife Kim shared a seemingly naked portrait of herself with her 40.1 million followers and said she 'can't wait to show u this contouring make up tutorial for my changing pregnant face!'
The 34-year-old slammed claims that she has had 'fillers or botox' while expecting her second child and that any changes in her look are purely because of her pregnancy.
While it looks like aspiring beauty guru siblings Kim and Kylie are going head-to-head with their respective sites, it doesn't appear to be causing any tension at home.
A worrying trend dubbed the '#kyliejennerchallenge' swept social media in April, that encouraged teens to blow their lips up to epic proportions using bottles or shot glasses
The painful method involved participants placing their mouths over the opening of a cup, jar or other narrow vessel, left, and sucking in until the air vacuum causes their lips to swell up, right
In support of Kylie, Kim previously told vloggers Pixiwoo: 'She's really good at make-up'.
While a source told BANG Showbiz that the selfie-loving star is trying to turn the stylish youngster into a mini version of herself.
'Kim encourages Kylie to copy her, it's true that she think it's cute,' a source revealed.
'She's started picking out clothes for Kylie. She's been helping style Caitlyn [Jenner] and now she's trying to doing that for Kylie too.
Trendsetter Kylie showed off her newly bright blue tresses at the launch of the Bellami Beauty Bar in West Hollywood on Thursday
'Kylie has her own ideas and isn't going to completely let Kim take over but she likes the attention.
'Going through fashion magazines together and picking out their 'looks' has become a fun bonding thing for Kim and Caitlyn and Kylie.'
Meanwhile, trendsetter Kylie showed off her newly bright blue tresses at the launch of the Bellami Beauty Bar in West Hollywood on Thursday.
While Kylie has had turquoise strands before, this time she opted for an icy shade, and looked very pleased with her latest 'do as she posed on the red carpet.
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