Beauty heroes: Ten years of life-changing products

These are the beauty products that changed the lives of millions of women all over the country - everyday heroes, the make-up and skincare items we are most likely to have on our bathroom shelves or in our make-up bags.

Most importantly, they all pass the only test that really matters - they work.

1999: NIVEA CO-ENZYME Q10

HERO PRODUCT: Nivea Visage Anti-Wrinkle Q10 Plus Day Cream, £10.65, Boots

When this cream launched, it was truly ground-breaking and it remains the world’s best-selling antiwrinkle cream, with a pot sold every two seconds.

Nivea was the first to utilise the antiageing benefits of Co-enzyme Q10.

This vitamin-like substance has visible line reduction power, wrinkle-delaying action and powerful antioxidant properties, meaning you see a reduction in wrinkles in four weeks.

The newest formula has double the amount of Q10 and is a skincare must-have for millions all over the world.

Nivea Visage Anti-Wrinkle Q10 Plus Eye Cream
Fake bake
Bliss Triple Oxygen Instant Energizing Mask

Life-changing: Nivea Visage Anti-Wrinkle Q10 Plus Day Cream,£1 0.65; Fake Bake Original Self-Tanning Lotion, £24.95; The Bliss Triple Oxygen Mask, £39

2000: FAKE BAKE

HERO PRODUCT: Original Self-Tanning Lotion, £24.95, 0844 856 5758; fakebake.co.uk

Fake bake is a household name. It launched with the Original Self-Tanning Lotion, which is still a bestseller.

It was the first fake tan to combine DHA (dihydroxyacetone) and erythulose, providing long-lasting and subtle results.

More than 5,000 salons provide Fake Bake treatments and in January the company is launching Fake Bake Platinum Anti-Ageing Serum - a self-tan formula combined with the latest anti-ageing ingredient, apple stem cells, to create the first tanning anti-ageing serum.

2001: BLISS COMES TO BRITAIN

HERO PRODUCT: The Bliss Triple Oxygen Mask, £39, 0808 100 4151, blisslondon.co.uk

The Bliss brand launched in Britain in November 2001 and re-wrote the rules in terms of spas and grooming attitudes - this is, after all, the company that brought us the Brazilian bikini wax.

Bliss is innovative, and the much-loved products work wonders.

The Bliss Triple Oxygen Mask is their greatest success and a global bestseller.

Based on the signature spa triple-oxygen treatment, this DIY facial revives dull, tired skin instantly. It is still the most popular face mask in the U.S.

L'Oreal lash architect mascara

On the lash: L'Oreal mascara

2002: L'OREAL PARIS FALSE LASH EFFECT MASCARA

HERO PRODUCT: Lash Architect False Lash Effect Mascara, £9.99, Boots; Superdrug; selected supermarkets and independent pharmacies

The launch of this new-generation volumising mascara marked the comeback of big lashes for millions of women.

This was L’Oreal’s first false-lash effect mascara - one that built extreme volume and spectacular length - and it’s still a bestseller, with one selling every minute.

The formula is unique - natural, conditioning waxes coat each lash providing maximum volume, while an exclusive patented ‘branched’ wax gives the ultimate volume boost for a dramatic 3D effect.

2003: LEE STAFFORD HAIRCARE

HERO PRODUCT: Poker Straight Flat Iron Mist, £4.99, Boots

This revolutionised the hair product market when it launched in 2003 - it was the first flatiron heat protection product.

Using a unique and revolutionary technology, the flat-iron mist protects hair from the heat-damaging effects of blow-drying and straightening irons.

Antioxidant green-tea extract provides protection before and after heat styling. It also tames flyaways and protects hair from environmental stresses.

2004: CHAMPNEYS SPA PRODUCTS LAUNCH

HERO PRODUCT: Cracked Heel Balm, £8, champneys.com; Sainsbury’s stores

The health resorts may have opened more than 80 years ago, but the Champneys range was not launched until 2004 and now has more than 100 products.

There are many heroes in the range, including the Oriental Bubble Float and the Vitamiracle Hand and Nail Cream.

A recent bestseller is Champneys Perfect Pedicure Cracked Heel Balm (£8), which works wonders on dry, cracked heels, leaving them babysoft and smooth.

Champneys
Johnson's holiday skin light glow body
StriVectin-SD Eye Cream

Body beautiful: Cracked Heel Balm, £8, champneys.com; Johnson’s Holiday Skin, £4.88, Boots; StriVectin-SD Eye Cream, £49.91, spacenk.co.uk

2005: JOHNSON'S HOLIDAY SKIN

HERO PRODUCT: Johnson’s Holiday Skin, £4.88, Boots

When Johnson’s launched Holiday Skin - a body moisturiser with a hint of self-tan - it was the first of its kind. There was such huge demand that it created bidding wars on eBay.

It made self-tanning novices feel confident that they could add natural-looking colour to pale skin, with no fear of streaky mistakes.

Holiday Skin was the first body moisturiser to sell more than one million bottles in five weeks, and it’s still flying off the shelves.

2006: STRIVECTIN EYE CARE

HERO PRODUCT: StriVectin-SD Eye Cream, £49.91, spacenk.co.uk

Another revolutionary product made popular through word of mouth. Containing pentapeptides to promote collagen renewal and smoothe fine lines, StriVectin produces visible improvements to the lines and wrinkles around the eyes within a week.

Six million pots of StriVectin-SD have been sold since the launch and celebrity fans include Jennifer Lopez and Kylie Minogue.

2007: THE PROTECT & PERFECT REVOLUTION

HERO PRODUCT: Protect & Perfect Beauty Serum, £18.50, Boots

More than any product in the past decade, this has changed the way people think about skincare in Britain. 

In four weeks, the formula, which contains retinyl palmitate, antioxidants and firming peptides, visibly smoothes skin, reduces fine lines and wrinkles, and fights the first signs of ageing. 

no7 protect and perfect
Olay Touch Of Foundation

Beauty heroes: Protect & Perfect Beauty Serum, £18.50, Boots and right, Olay Complete Care Touch of Foundation, £7.99, Boots

Olay Regenerist 3 Point Treatment Cream

Dream cream: Olay Regenerist 3 Point Treatment Cream

2008: THE AMERICAN DREAM CREAM

HERO PRODUCT: Olay Regenerist 3 Point Cream, £22.99, Boots

Containing Olay’s most concentrated amino-peptide formula, Regenerist targets the neck, eyes and jawline — and is Olay’s most powerful cream.

Moisturising ingredients and hyaluronic acid form a hydrated meshwork on the skin that draws moisture into individual surface skin cells, while the amino-peptide complex helps lock this moisture into the skin, leaving your face looking visibly firm.

2009: OLAY COMPLETE CARE

HERO PRODUCT: Olay Complete Care Touch of Foundation, £7.99, Boots

Make-up that includes skincare (a category Boots dubbed ‘skinwear’ last year) will be big beauty news for 2010, as more of us look for beauty products that do more than one thing.

This skincare with make-up, launched in June, was welcomed by legions of busy women.

‘You can apply it in 30 seconds before the school run,’ was how one user described it. This has a touch of Max Factor foundation, which provides just enough coverage, combined with Olay’s trusted agedefying skincare.

See Elsa’s most wanted products of 2010 in next week’s Femail magazine.

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