From a teetotal party boy who washes his watches in champagne to the topless model who played strip poker with Leo: Meet the wild new stars of Life On Marbs

By Jj Nattrass and Lydia Willgress for MailOnline

Published: 13:53 EST, 11 July 2015 | Updated: 07:21 EST, 13 July 2015

The TOWIE cast famously go every year, but this is the It-crowd who rule the roost in Marbella.

While we're used to seeing the likes of Arg, Gemma and Mario cavorting in the sun for a week or two, the cast of ITV Be's brand new reality show, Life On Marbs, are the real playboys and girls of the Spanish Coast.

From millionaire businessmen to former models and privileged club promoters, the stars of this outlandish new reality show live a lifestyle so lavish that it's beyond most people's comprehension.

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Meet the Marbsters: The wild and very rich new gang of reality stars on Life On Marbs are set to give the TOWIE lot a run for their money in ITVBe's latest offering 

Take a look at the teaser trailer for ITVBe's Life on Marbs

Take public school boy Adam Graham, 25, who has been heading to Marbs with his family since he was little - and he's recently decided to extend his holiday indefinitely, bragging: 'Two and a half months ago I came to Marbella for a party, and I still haven't gone home yet.'

Club promoter Adam and his brother Jeff, 23, are just some of the larger than life characters that hold the real star power in the Costa del Sol.

While the girls and boys from TOWIE all angle to try and find the best villa's for their annual migration, millionaire businessman Bally Singh, 39, has no need to leave his lavish penthouse in Puerta Banús for a good time - the eight-bedroom crib boasts its very own night club.

Bally - who runs The Rich List luxury promotions company - claims to be friends with the likes of Sting, 50 Cent and Pharrell Williams, and although he doesn't touch a drop of alcohol, he still insists on cleaning his watches in champagne.

Meet the team: The cast of ITV Be's brand new reality show will lift the lid on the wild goings on of the party boys and girls who call the Costa del Sol their home

Tanned, toned and ready for trouble: The girls look like they know how to party as they dance on the sofas at one of their many exclusive spots

Glamorous: Cassie Anne-Rowan and Natalie Richardson look every inch the sun-kissed goddesses as they clutch champagne - and are intent to make a name for themselves on TV

But if these larger than life characters sound ostentatious, then 35-year-old Jon Stretton Knowles knocks them all out of the crystal clear waters. 

After retiring in his thirties, Jon now flits away his time spending his vast multi-million pound fortune on everything from £50,000 bar bills to Ferraris.

Speaking to The Mirror, Jon said of his credit card melting-antics: 'I spent £85,000 and that was a heavy night in Cannes, but I have also had big days and night at Ocean Club [a local A-list haunt in Marbs], like 40 or 50k days.'

Life's a beach: Many of the women do not have jobs and spend their days leisurely lying by the pool as they catch up

Here come the boys: From millionaire businessmen to privileged club promoters, the male stars of this extravagant new reality show live a lifestyle that is so lavish that it's beyond what most people could imagine

But it's not just the boys who rule in Marbs, as there's a whole new pack of tanned and glam girls competing to be the Queen Bee of Southern Spain's beaches.

Cassie Rowan, a 28-year-old lady of leisure, says Marbella is one big party for her and her oil tycoon husband.

'Now I go out with my husband - and we've got 99 problems but the bill ain't one,' explained the self-proclaimed yummy mummy.

The show's excessively wealthy cast currently stands at 22, and even includes former England rugby player, Joss Mooney.

Life On Marbs - brainchild of the creators of TOWIE - is set to be the marmite TV show of the summer, and all the backstabbing and drama of the Costa del Sol will hit the small screen on July 22 at 9pm, on ITV Be.

NATALIE RICHARDSON: FORMER TOPLESS MODEL

Age: 32

Occupation: Former topless model 

Need to know: Natalie believes in having plastic surgery to keep her millionaire husband interested and once spent a night playing strip poker with Leonardo DiCaprio after meeting in Paris.

PHIL SAVAGE AND JOSS MOONEY 

 

Age: 35

Occupation: Club promoter

Need to know: Mixes with footballers and A-list celebrities on a nightly basis. Claims to have seen a man spend £27,000 on champagne in one night.

Age: 27

Occupation: Former rugby player 

Need to know: It isn't Joss' first time on reality TV. The lothario has also starred on MTV's Ex on The Beach and even had a fling with Geordie Shore's Vicky Pattison. 

BALLY SINGH: INDIAN BUSINESSMAN 

Age: 39

Occupation: Runs The Rich List, a global promotion company

Need to know: Bally is a businessman with a difference. Not only is he friends with Pharrell Williams and 50 Cent, but he washes his watches with bottles of champagne costing £20,000 and posts videos of it on Instagram. He also claims to have visited Sting's house for the weekend and even ended up with rapper Nelly in Vegas at Christmas. 

FELICITY FAYE-KIDD AND CASSIE ROWAN

 

Age: 28

Occupation: Runs The Marbella Dress Company

Need to know: Felicity, a mother, likes to be competitive. She has been known to take three hours to get ready just to do the school run.

Age: 28

Occupation: Unemployed

Need to know: Married to a millionaire who works on an oil rig, Cassie has two Cartier watches and says she never worries about the bill.

JON STRETTON KNOWLES: A RETIRED SELF-MADE MILLIONAIRE  

Age: 35

Occupation: Retired

Need to know: Jon made his money before hitting 33 and says he now spends his days in bed surrounded by beautiful women. He boasts of having spent £85,000 on one night in Cannes - and £450,000 in a week on two cars.

LOLA ZAMBRANA AND JEFF GRAHAM

 

Age: 21

Occupation: N/A

Need to know: Lola was brought up in Spain and is one of the youngest members of the new cast.

Age: 23

Occupation: Unemployed

 Need to know: This party boy will appear alongside his brother Jeff and will no doubt be looking to impress. He's been holidaying in Marbella since early childhood and says it's his job to live there. 

DANNI LEVY: A FITNESS BUFF ON HER FOURTH BOOB JOB 

Age: 31

Occupation: Fitness instructor

Need to know: Author, fitness buff and self-confessed plastic surgery addict, Danni is already on her fourth boob job. She has a number of clients including Coronation Star to Loose Women presenter Shobna Gulati.

MARK FOSTER AND JOSH ORTEGA 

 

Age: 33 

Occupation: Rental car business

Need to know: Mark will often be carrying his dog, Juan Carlos III, if you bump into him. The tanned hunk was born in Vienna but grew up in Munich.

Age: 21

Occupation: Club promotion 

Need to know: When asked about the number of women he's slept with, it's clear Josh has no idea. The Londoner's ultimate goal is to be rich and famous.  

 

LINA HODGKINS: TOUGH BOSS WHO CALLS HERSELF 'MUMMY MARBELLA'

Age: 51

Occupation: Club management

Need to know: One of the oldest members of the cast, Lina is not to be underestimated. The 51-year-old has helped propel the Spanish club scene into the spotlight and says she's seen it all.  

AMY AND SARAH CARTER 

 

Age: 24 

Age: 38 

Occupation: Amy (left) and Sarah (right) co-own the Golden Tarts beauty salon, where customers include an Arabian princess and a handful of The Only Way Is Essex stars. 

ADAM GRAHAM: 'MY JOB IS TO LIVE IN MARBS' 

Age: 25

Occupation: Club promoter

Need to know: Jeff was schooled at Harrow and now organises events and travel for the elite. 

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