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[–]spez[S,A] -656 points-655 points  (255 children)

How much of the push toward removing "ugly" elements of Reddit comes from the motivation to monetize Reddit?


[–]nemoid 439 points440 points  (37 children)

I find that hard to believe when you say:

Similar to NSFW, another type of content that is difficult to define, but you know it when you see it, is the content that violates a common sense of decency. This classification will require a login, must be opted into, will not appear in search results or public listings, and will generate no revenue for Reddit.

[–]Didalectic 29 points30 points  (3 children)

They left up all the sketchy subreddits such as The Fappening and JailBait for as long as they could until the increase in traffic and revenue they got was eclipsed by potential lawsuits or costs. It's, according to Ellen Pao, "To attract more mainstream audiences and bring in the big-budget advertisers", but we won't notice the changes of that as it is somewhat gradual, so he is free to lie about it while getting away with it.

Honestly, if they were just transparant about it, saying that they are not generating enough revenue to finance the costs of running this website and therefore will be removing ugly subreddits to the extent that it allows them to function - I would have been mostly fine with that. What makes them think unsuccesfully lying to their userbase is the right strategy?

[–]fairly_quiet 4 points5 points  (2 children)

"What makes them think unsuccesfully lying to their userbase is the right strategy?"


the fact that in the scenario you laid out, reddit users and Reddit The Company do not share interests. they want a bigger website with more users for more money. reddit users just want a good reddit experience no matter how many people are here or how the site is perceived by the general public.

[–]Didalectic 2 points3 points  (1 child)

So you are arguing they want to make Reddit far more accessible to the extent of Facebook accessibility. That would truly ruin Reddit.

[–]Razzal 1 point2 points  (0 children)

That seems to be the way they are steering this ship. Only a matter of time before it hits an iceberg

[–]frymaster 12 points13 points  (0 children)

I'd say the opposite

If advertiser's paid content is never going to be "wasted" on these subs, they have no leverage to complain about it

[–]cs_anon 25 points26 points  (1 child)

That just means they don't want to make money off of ads on racist content, not that they're beautifying Reddit to attract advertisers.

[–]few31 0 points1 point  (0 children)

I don't know much about how the system works, but wouldn't that also mean leaving that content out of certain documentation? They would have to keep track of the ads that they put up, and it would look bad on them if they were generating revenue from subs that were, in the eye of the media/public, in poor taste.

Edit: I replied to the wrong comment. Meant to do the one above.

[–]EvanDaniel 2 points3 points  (0 children)

Avoiding the appearance of impropriety is important. The groups critical of Reddit in general are busy saying "Reddit makes money off this shit!", and it's a reasonable argument.

They're taking away their own financial motive to not ban content, which is currently seen as a conflict of interest when it comes to objectionable content (at least by some people).

[–]soster506 2 points3 points  (0 children)

This is a bad example, the point of that particular statement was to not generate revenue from ads and such which otherwise would be applied equally on these subs, not the reason for segregating them.

I don't see how he could claim that there is 'zero' influence of monetization on this new policy, tough.

[–]hansjens47 1 point2 points  (0 children)

That's them just saying "we're not monetizing this, so we're not earning money off it"

And that in turn is so the media can't say:

OMG!! REDDIT EARNS TOP DOLLAR ON <insert actually terrible thing here> !!!!!!

[–]ihsw 0 points1 point  (0 children)

It's a sign of goodwill -- that way people cannot say that Reddit benefits financially from indecent content (content that is generally hateful but otherwise doesn't advocate violence).

Allowing the existence of indecent content implies that Reddit encourages its existence by profiting off of it -- this totally removes that financial incentive from the operators of Reddit.

Removing the revenue generation from indecent content provides incentive to the Reddit operators to provide decent content.

It's a fine line to dance on -- providing freedom of expression (within reason), providing the best means for users to express themselves in such a large variety of forums, and making enough money to keep doing that.

4chan/moot would do well to learn from the Reddit admins here, as advertisers would be more inclined to purchase banner spots if such banners were placed next to only decent content (eg: /v/, /vg/, /o/, /k/, and so forth).

[–]Spoonner 0 points1 point  (0 children)

I think he mentioned that point to kind of point out that, you know, they aren't going to benefit from these less than desirable communities. Presumably to curb accusations about reddit "taking money from Nazis" or something similar.

Not that I DISAGREE necessarily; I think it would be more accurate to say that they want to make reddit more accessible, rather than decidedly monetized. But I think it's an important distinction.

[–]AliasHandler 0 points1 point  (0 children)

Saying you don't want to earn revenue from racist and offensive subreddits is not the same thing as trying to monetize reddit. It's like when charities sent back money donated by /r/TheFappening, they don't want to take money from people like that, likely reddit does not want to earn money off racist and offensive content.

[–]Ov3rKoalafied 0 points1 point  (0 children)

He's not saying it can't generate revenue for reddit, he's saying reddit will make sure this content does not generate revenue, despite possibly being able to. That being said there are still obvious advantages to hiding it from a marketability perspective.

[–]baldrad 0 points1 point  (0 children)

I would like to see how much gold has been bought to give to posters of GoneWild type subreddits. Isn't that generating revenue for reddit?

Or does it mean that ad space will not be used on NSFW subreddits ?

It is highly unclear /u/spez

[–]Clumpy 0 points1 point  (0 children)

Well, it's not like they can have an advertiser-side opt-in. "Would you like to run your ad on white supremacist communities on our site filled with awful dehumanizing shitheads?" And you can't not ask...

[–]thepasttenseofdraw 0 points1 point  (0 children)

"Monetizing" in the pejorative sense isn't the same as maintaining some sort of revenue stream. This site isn't free to provide. It would be wonderful if it was, but that's not the world in which we live.

[–]Rastafak 0 points1 point  (0 children)

What don't you understand about it? They will still host the content, but will get no revenue for it. This means such content will cost reddit money. How is that a scheme for monetization?

[–]HITMAN616 0 points1 point  (0 children)

I took that to mean the admins won't allow advertisements on the pages of those subreddits, not that the subreddits themselves will deter advertisers from sponsoring the site in general.

[–]Eor75 0 points1 point  (0 children)

Uh, he's saying they're making it so they won't be generating any revenue from it, unlike how they're generating revenue now. That's showing the exact opposite of what you're saying

[–]Herman999999999 0 points1 point  (0 children)

I think you're missing the point, he means reddit houses those communities like a mother houses her 40 year old son in the basement.

They do nothing but make the basement stink.

[–]critically_damped 0 points1 point  (0 children)

Really? The fact that they are actively disowning any monetary gains that could be made from the hateful side of the site makes you think he's lying about that?

[–]sir_pirriplin 0 points1 point  (0 children)

Since they generate no revenue, and they are keeping them anyway, doesn't that mean that they are not (necessarily) greedy capitalists who only care about money?

[–]SavageDisaster 0 points1 point  (0 children)

I think he's saying reddit is taking a stance to refuse to make money off of such things. So in fact, they're choosing to make less money.

[–]mattattaxx 0 points1 point  (0 children)

I take that as reddit ensuring they don't have what they would consider blood money based on whatever is decided as the new content rules.

[–]RedPandaAlex 0 points1 point  (0 children)

I read that as "Reddit isn't comfortable benefiting financially from these subs, so we won't allow gold or ads there."

[–]thenichi 0 points1 point  (0 children)

But to attract more mainstream audiences and bring in the big-budget advertisers

This is what made it hard for me

[–]Klatelbat 0 points1 point  (0 children)

So wait, you are saying that the demonetization of an aspect of reddit is proof towards further monetization?

[–]sur_surly 0 points1 point  (0 children)

In that instance, it's just a liability thing.

[–]InventorOfTrees 13 points14 points  (0 children)

Come on, man. If you're going to do an AMA under the guise of being completely open and honest, this kind of blatant bullshit response is just insulting. Either A) you are telling the truth, in which case I'm curious what your board members think about you wasting all this time on a movement that has angered a large majority if your current userbase with no monetary gain or goal in mind, or B) you are lying.

[–]18andover 169 points170 points  (16 children)

Obvious lies are obvious. "will generate no revenue for Reddit" is another way of saying that stuff will be walled off for advertisers, so they can buy ad space against desirable content only.

[–]the_foxy_cow 11 points12 points  (0 children)

exactly,if they didn't wall it off, they would just ban the sub. So at least the place exists, and it exists outside of the financial sphere of advertisement, so no one has to think about it

[–]gooeyblob 4 points5 points  (0 children)

I am not sure why you are trying to twist words around when there could not have been a clearer answer to the question, literally one word. How can that be misconstrued?

[–]DarkLoad1 2 points3 points  (0 children)

Well, why should advertisers have to buy space site-wide anyway? They could easily just say "if we don't like it it goes away entirely".

[–]reckie87 2 points3 points  (4 children)

So? Companies do this all the time. In fact this is how all advertising works. Companies want to target their ads to the group that is most likely to become a customer.

[–]merreborn 0 points1 point  (0 children)

stuff will be walled off for advertisers, so they can buy ad space against desirable content only.

Reddit advertising has always worked this way. You can try it yourself or if you prefer here's a screenshot of the ad targeting UI

Advertisers have never had their ads pop up in places like r/spacedicks and r/gonewild unless they specifically chose to advertise in those subs.

[–]NAN001 0 points1 point  (0 children)

No. It's another way of saying that reddit isn't a pornsite, that is a website that generate revenue from suggestive content. This is largely a matter of reputation and how they define their core business. Monetizing NSFW subreddits could make them win a lot of money for sure, that's just not what reddit is, and they want everybody to know that.

[–]ZadocPaet 0 points1 point  (0 children)

Or... it's a way to say that reddit is insulating itself from potential PR problems it could have if it welcomed advertisers that targeted a sub like /r/coontown. Reddit get get bad press for making money off of /r/coontown. It also is harder to say that reddit endorses its existence.

[–]DoesNotTalkMuch 0 points1 point  (0 children)

You people didn't believe Ellen Pao either, but from all we've learned since then it seems she was 100% genuine.

Restricting advertisers is the OPPOSITE of pushing monetization. It's 100% politics and user space.

[–]iBleeedorange 0 points1 point  (0 children)

so they can buy ad space against desirable content only.

They can already do that with the current buy an ad at the top of a subreddit thing I think.

[–]Han-ChewieSexyFanfic 0 points1 point  (0 children)

But now where will manufacturers of white hooded robes and flammable crosses advertise?

[–]phishburrito -1 points0 points  (0 children)

I have you RES tagged as "retard" due to some sports related posts you made. Now I know it's an all encompassing aspect of your personality.

[–]Omnifarious 4 points5 points  (0 children)


Don't ever, ever try to lie to the internet - because they will catch you

Quit trying to bullshit us.

I'm as likely to believe what you're saying as I am to believe Randy Pitchfords bullshit about Colonial Marines.

Try something novel like being honest about it and maybe people won't be so pissed off by it.

[–]guccigoogle 109 points110 points  (15 children)

No part of it at all is to make reddit more appealing to advertisers?

[–]ImNotJesus 35 points36 points  (3 children)

Jesus Christ. For once I'd just wish they'd be honest about this stuff. Clearly they want to make reddit more appealing to a wider audience but that's not even necessarily a bad thing.

Why can't he just say: "Yes, we want a situation where new users aren't pushed away by racist assholes and subreddits about raping women."

[–]gooeyblob 3 points4 points  (0 children)

I think that's exactly what's being said here - this stuff is bad and we don't want people to come across it without really looking for it.

[–]DoesNotTalkMuch 0 points1 point  (1 child)

Isn't that what he is saying? That the users and not the advertisers are what are being considered here?

[–]fairly_quiet 0 points1 point  (0 children)

but, the users are being considered due to the revenue that can be generated by their use of the site. they're making changes based on making money but they're not saying it. it's not the end of the entire world to just come out and say that the reddit users as a whole have been scaring off ad money.

[–]DuhTrutho 12 points13 points  (2 children)

Well, he did say Zero.

He also said

This classification will require a login, must be opted into, will not appear in search results or public listings, and will generate no revenue for Reddit.

But you know, zero.

[–]HeiiZeus 1 point2 points  (1 child)

grab your pitchzero -------∅

[–]SlopBasket 0 points1 point  (0 children)

Ah yes! The new model is in!

[–]doug3465 9 points10 points  (2 children)

Nah, who needs money? Definitely not a company that's been unprofitable for 10 years.

[–]BrazilianRider 13 points14 points  (1 child)

Jesus, if they were just honest, most of us would understand.

[–]UPBOAT_FORTRESS_2 0 points1 point  (0 children)

How do you know that anyone has been dishonest at all? You might not understand in either case, because you might decide that there were lies when it was only truth

[–]GandalfTheGrief 2 points3 points  (0 children)

He said even in his post that its partly because people were not liking what they were seeing. Of course advertisers are included in that, that is complete bullshit.

[–]parst 0 points1 point  (1 child)

remember when yahoo acquired tumblr and the first thing they did was hide all the porn from popular feeds and search? yeah, that's what reddit is doing. it's not really that controversial.

[–]Grafeno 0 points1 point  (0 children)

If we'd go to the Yahoo stockholders' meeting after they acquired Tumblr and asked Yahoo what they're going to do to make it more suitable for advertisers, they'd 100% have no problem saying "we're going to remove NSFW stuff from the popular feeds and search".

Yet Reddit lies and denies.

[–]clock_knocker[🍰] 7 points8 points  (0 children)

You're lying. Stop fucking lying and maybe you won't have your entire userbase revolting.

[–]gitykinz 6 points7 points  (0 children)

You have /u/Yishan and /u/ekjp directly contradicting this answer very recently in Reddit posts.

[–]rutterkin 8 points9 points  (0 children)

And that's the story of how your AMA lost what little credibility it had.

[–]Final_Check_My_PC 80 points81 points  (7 children)

So we clearly won't be getting any honesty out of this AMA.

The board got shook up about riling up Reddit, decided to essentially do nada. So this has all been a big to-do about nothing.

[–]TheIcelander 8 points9 points  (0 children)

That's what I'm getting out of it. I don't see how this is any different. He's not even getting rid of some of the worst subreddits.

[–]Hammerhart 10 points11 points  (0 children)

As expected. /u/spez is just a puppet as well.

[–]Slim_Shady_SIT_DOWN -1 points0 points  (0 children)

I mean, if I had created a website that had these "ugly" elements, I'd be pushing to get rid of them too. Not for any monetary gain, but because they disagree with my personal values. Maybe it is for the money, but I really think it's a stretch to attribute one of the creators of Reddit trying to get rid of the more obscene parts of Reddit as an exclusively monetary decision.

[–]blackscholesmodel 55 points56 points  (29 children)

Then what is your motivation? Good politically correct PR?

[–]Didalectic 2 points3 points  (0 children)

They left up all the sketchy subreddits such as The Fappening and JailBait for as long as they could until the increase in traffic and revenue they got was eclipsed with potential lawsuits or costs. It's, according to Ellen Pao, "To attract more mainstream audiences and bring in the big-budget advertisers", but we won't notice the changes of that as it is somewhat gradual, so he is free to lie about it while getting away with it.

[–]sheepcat87 3 points4 points  (10 children)

He cofounded the site. I'm sure a large part of the push is him going "Hey, this is NOT what I had in mind originally and I've sat on my hands too long and let it get like this"

[–]blackscholesmodel -1 points0 points  (9 children)

So despotism as opposed to an actual democracy. Gotcha.

[–]GUIpsp 2 points3 points  (5 children)

reddit was never a democracy lol

[–]brickmack 2 points3 points  (1 child)

It should be though.

[–]GUIpsp 1 point2 points  (0 children)

Says who?

[–]johker216 0 points1 point  (2 children)

The fact that we all get a vote says it is :)

[–]GUIpsp 0 points1 point  (0 children)

Then quite a bit of authoritarian regimes are also democratic.

[–]sheepcat87 -2 points-1 points  (2 children)

It's an internet site, dude. Despotism? Way to be out of touch with reality.

Yes, this may shock you, but someone who creates a website has a right to decide what direction it may take. If you don't like it you are free to leave.

[–][deleted]  (1 child)


    [–]ImNotJesus 1 point2 points  (11 children)

    Common decency and not making every day users put up with racist scumbags?

    [–]Gingerdyke 9 points10 points  (5 children)

    Well he already confirmed Coontown won't be banned, so that seems doubtful. They aren't interested in getting rid of the racists.

    [–]sheepcat87 0 points1 point  (4 children)

    It won't be banned, but it will be behind a new type of filter that requires opt-in like NSFW material, as well as not have ads or in any way benefit reddit.

    [–]Gingerdyke 2 points3 points  (2 children)

    I read the AMA too. Clearly the point is not to get rid of racist content or members as my parent comment suggested.

    [–]sheepcat87 0 points1 point  (1 child)

    It's not about the AMA, he details in this post you're commenting on what is going to happen.

    [–]Gingerdyke 0 points1 point  (0 children)

    The parent comment said this was to get rid of racist users from reddit. The racist users will not be removed from reddit. So I commented. I already knew about reclassification.

    Also FYI this is the AMA...

    [–]shiruken 1 point2 points  (0 children)

    Then why not just implement an opt-in system for registered users and never show the "ugly" parts of Reddit to non-registered users?

    [–]blackscholesmodel 2 points3 points  (2 children)

    Don't subscribe. You have all the power to not see anything you do not want to. Exercise it. Limiting what other people talk about on an internet forum is some weird dystopian concept.

    [–]Llim 8 points9 points  (9 children)

    How is he even supposed to respond to this?

    He ignores it: everyone gets upset

    He responds "no": gets downvoted for "lying"

    He responds "yes": an even bigger shit show

    There isn't a single bit of evidence that reddit wants to be more appealing to advertisers, other than the fact that everyone seems to believe it

    [–]Warlizard 10 points11 points  (3 children)

    Honestly, I expected him to reply thusly:

    "Of course it's a consideration, but not a primary one. Yes, we want to attract more advertisers and gain more users, obviously. With that said, however, we're more concerned with giving the users a better experience, not in making some random advertiser more likely to buy ads. Trying to rush into monetizing Reddit is a mistake. Trying to improve Reddit immediately is my goal."

    [–]Llim 4 points5 points  (2 children)

    I remember you also wrote a good alternative to yishan calling out the former reddit employee. You're really good at issuing professionally-worded statements

    [–]Warlizard 4 points5 points  (1 child)

    Thanks. I'm shocked no one from Reddit trying to hire me.

    [–]ghyl 0 points1 point  (0 children)

    Hey, are you the same Warlizard from the Warlizard gaming forums?

    [–]rutterkin 0 points1 point  (0 children)

    The thing is, it's understandable that large websites need to police their content for the sake of advertising. Even 4chan does this. Pretending this isn't the case with Reddit is insulting. We know that it's a factor but people are interested in knowing how much of a factor it is. Saying "Zero" is dismissing the question and treating us like idiots.

    [–]thouliha 0 points1 point  (0 children)

    He could easily say, "Yes the board wants us to clean up some of the nastier subreddits in order to better monetize reddit, and we're going to do X and X to do that."

    Instead he just insults our intelligence by saying it has nothing to do with money.

    [–]ultimation 0 points1 point  (0 children)

    I would have accepted a yes, explaining that reddit needs to survive and grow.

    [–]Aweq 0 points1 point  (1 child)

    Isn't reddit running at a deficit? Reddit has got to make money at some point.

    [–]Llim 0 points1 point  (0 children)

    Yup, reddit has been in the red for quite a while now. Frankly, it's amazing that the site has lasted this long without a complete overhaul in an attempt to make the site more profitable

    [–]Ervin_Pepper 10 points11 points  (2 children)

    Unfortunately, a large portion of the reddit community have already decided for themselves whether or not you are going to monetize Reddit, and are going to respond to everything you say based only on their preconceptions. The more you insist you aren't doing it for the ad revenue, the more the conspiracy theorists are certain that you are. On behalf of human nature, our apologies

    [–]dFluxx 1 point2 points  (0 children)

    Money talks. Simple side effect of today's world.

    [–]tankguy33 0 points1 point  (0 children)

    yeah, like the only reason he could possibly be banning RW and hiding CT is to make money. The only reason.

    [–]TaeTaeDS 2 points3 points  (0 children)

    We are not stupid. Do not treat us like we are stupid. Saying zero is going to make less people trust in you as CEO of reddit as you're not telling the truth.

    Nobody expects you to say it's 100% the reason, but it plays a part. You're not a non-profit organisation, you need to get in the black to keep operating.

    Don't try playing us for fools.

    [–]ZeroQQ 17 points18 points  (0 children)

    Your pants are on fire.

    [–]RICK_DA_ROWDY_RAYSIS 4 points5 points  (0 children)


    Remember SEARS?

    Remember them threatening to pull their advertising if certain content stayed?

    Don't lie.

    [–]SteelSaxon 7 points8 points  (2 children)

    What about the rumours of Google and Microsoft interested in purchasing reddit?

    [–]zaviex 3 points4 points  (1 child)

    lmfao if you believe that bullshit. Neither of those companies would get near

    [–]SteelSaxon 0 points1 point  (0 children)

    Didn't say I believe it, I just said there were rumours

    [–]i_flip_sides 4 points5 points  (0 children)

    Follow-up question: Would you say so if it was? :-)

    [–]IAMA_BAD_MAN_AMA 0 points1 point  (0 children)

    Instead of just posting the word "Liar" in response to you, let me offer a follow-up.

    There is an ever growing group of us that are rapidly losing trust in reddit's administration, moderation, corporation, and general atmosphere of the community. We've been lied to, hit with shadowbans, watched in awe as double standards for the same behaviors are applied to different subreddits, and punished for breaking "enforced at will" rules with no clear cut explanation of disciplinary actions taken. Do you honestly expect us to believe that none of these changes are influenced by the potential to monetize reddit? What sincere proof can you offer that you're not simply pandering to the vocal power users to appease them?

    [–]coaks388 9 points10 points  (0 children)

    One. Zero. Zero. %


    [–]mydeca 14 points15 points  (0 children)

    U misspelled 100%

    [–]thouliha 0 points1 point  (0 children)

    Get fucking real. At least be honest with your community.

    Reddit used to be run by talented programmers, who would do anything for us. Its painfully clear you're in it for the ad money, and have no accountability to us.

    The reddit frontpage is going to look more and more like my facebook feed.

    You could easily stop all this by switching to a wikimedia-style funding model, but I think its far beyond that point.

    Considering reddit is where I get most of my news, I no longer feel that you can remain unbiased. Jump ship everyone, I'm off to Voat.

    [–]jstrydor 3 points4 points  (0 children)

    Guess you wont mind if I don't gild this comment then

    [–]datasilverback 0 points1 point  (0 children)

    Sorry but this answer of Zero doesn't pass the smell test. That's the only way you're going to court the PG Coca-Cola's and G rated Disney advertisers with deep pockets. Even if you after more PG-13, NC-17 advertisers, they may have an issue. Look at the Spike TV Clint Eastwood censorship issue. Spike might have a problem advertising on the front page if they found out there was a trans hate sub that followed the rules but wasn't outright banned. Would you walk away from their money or ban the sub? Edit - thank you for responding to the original question by the way and taking time to address this obviously polarizing topic.

    [–]dtrainescobar 0 points1 point  (0 children)

    Absolute fucking bullshit. That is a bold faced lie if I've ever seen one. Your website does not make a profit, to make that happen you have to sell out. The site has been actively selling out little by little for years coming to this fiasco now.

    So dont sit there and fucking say "zero" when you know it is not fucking zero. This isnt the Big Lebowski Walter, Donny isnt gonna mark it zero, because there is zero chance that there is zero chance you arent being pushed towards removing the 'ugly'.

    [–]ultimario13 2 points3 points  (0 children)

    Could you explain why /r/neogafinaction was banned, in that case?

    [–]omcagk 1 point2 points  (0 children)

    Can you please stop lying to us? We all know about Yishan and the venture capitalist deal. You guys made a blog post about it. We all know that your board of directors has been pushing both you and Ellen to improve user growth. You said it yourself and Ellen said it when she resigned. Stop lying and just admit, that yes, its for the money. It's really embarrassing to see you guys continue pretending like reddit is still some little grassroots community.

    [–]Griffin-dork 0 points1 point  (0 children)

    Yeah, that is not believable whatsoever. It is blatantly apparent that you and the board are planning to monetize reddit. To do this you will be forced to make it as attractive to investors and the general public as possible.

    Just in case no one has told you yet, if you do that. This place will burn to the ground. Users will just find a new place to go, and reddit will become just another shitty website that used to be great.

    [–]porygonzguy 0 points1 point  (0 children)

    Similar to NSFW, another type of content that is difficult to define, but you know it when you see it, is the content that violates a common sense of decency. This classification will require a login, must be opted into, will not appear in search results or public listings, and will generate no revenue for Reddit.

    Cmon dude, can you try not to bullshit us about things that are right in your OP? :/

    [–]somegurk 0 points1 point  (0 children)

    People don't want to be associated with a site who's major connotations are bad. At the moment is a lot of what gets reddit into the news is questionable. Like I don't tell my non-redditing friends about it cos there's so much bullshit associated with it. Even if not directly about monetizing, user recommendations are the best way to grow the site and this helps with that.

    [–]keenfrizzle 0 points1 point  (0 children)

    I don't believe you. But to give the benefit of the doubt, where DOES the push come from? Or, without making a loaded question more loaded, is the removing of the "ugly" parts of reddit just another way of saying what your policy is in the OP, or is it more involved, and then if so, what is the greatest motivating factor in removing this "ugly" part?

    [–]coolhandmarie 0 points1 point  (0 children)

    i have a lot of trouble believing you here, as a user of /r/dippingtobacco , we get picked on by everyone who likes to make fun of rednecks, trashy people, dumb people, white people, drama, and addicts,

    AND never once have we ever even maybe for one moment been unable to turn the other cheek, like any and all adults.

    [–]Warlizard 2 points3 points  (0 children)

    Thanks. I wondered if Ellen were speaking for herself only or illuminating current Reddit Inc. thought.

    [–]Macismyname 0 points1 point  (0 children)

    Jesus dude, it's okay for Reddit to need to make money. It's a business. The blatant lying though, it's insane. Everything a company does is in the pursuit of more money, I simply believe that these actions will alienate the userbase that you rely on and that will cause long term damage to this platform.

    [–]PM_ME_UR_ThisIsDumb 0 points1 point  (0 children)


    Really? You're just flat out lying to us now? This is the ONLY reason you've done it. Bad PR from a sub? Better get rid of it otherwise advertisers won't be happy! Stop pretending you're being altruistic and stop lying to our damn faces. YOU are what's wrong with reddit.

    [–]GeishaTracker-027 -1 points0 points  (0 children)

    More honesty wouldn't be a bad thing. You are doing this because of money, not because you believe in reddit. If you would believe in reddit, the bastion of free speech would be a real thing, instead of creating a safe place without any 'triggers'. Wake up.

    [–]swaggyj77 0 points1 point  (0 children)

    Absolute bullshit. This isn't a board meeting, no user is going to kiss your ass for these non answers. This site does note make any money at all without the users- don't forget that. You were supposed to be different but it's all the same corporate shit.

    [–][deleted]  (2 children)


      [–]pinterestthrowaway2 1 point2 points  (1 child)

      Wasn't he involved with Reddit during the Sears debacle? If so he's done it before and we should have no reason to believe he will not do it again.

      [–]R-EDDIT 0 points1 point  (0 children)

      I'm lost, can you tl:dr?

      [–]Mamitroid3 0 points1 point  (0 children)

      But you specifically mentioned that the 'ugly' stuff will be opt in only and generate no revenue... So clearly there is pressure from SOMEWHERE to get that content off 'vanilla' Reddit in order to draw more advertisers. Or am I way off?

      [–]mattryanharris 0 points1 point  (0 children)

      Rephrasing then.

      How much of the push toward removing "ugly" elements of Reddit comes from the motivation to keep Reddit looking clean whenever the media picked up on a distasteful subreddit (ie, the fappening, fph, creepshots) ?

      [–]Mangalaiii 2 points3 points  (7 children)

      Why are you so comfortable not banning /r/coontown?

      [–]coolhandmarie 0 points1 point  (3 children)

      wait, whoa,

      are we as a collective userbase SUPPORTING the banning of anything not illegal?

      [–]RICK_DA_ROWDY_RAYSIS -1 points0 points  (2 children)

      Reddit probably gives our IPs to the FBI.

      [–]Searchlights 0 points1 point  (0 children)

      That really doesn't sound like a credible answer. It doesn't even sound like a thoughtful answer. How ugly content restricts Reddit's ability to monetize is a fair question and one you should be asking.

      [–]SuperConductiveRabbi 0 points1 point  (0 children)

      Then why do it? Why risk the future of the entire business when doing nothing would be safer? If this isn't motivated by personal offense, what does Reddit have to gain by being a "safer" space?

      [–]kcman011 0 points1 point  (0 children)

      lol wtf man I personally couldn't care less if/when reddit gets monetized with advertising dollars, but don't sit there and outright lie to our faces. Give us some credit. We're not stupid.

      [–]mjpanzer 0 points1 point  (0 children)

      There's just no way it has 0 effect. Maybe minimal, but it must have some.

      and, to be fair, I think that's reasonable. Saying 0% though is disingenuous.

      [–]MarkRosewater 0 points1 point  (0 children)

      Fuck you. You're the reason Reddit may implode, and you're lying to your customer base. Fuck you. If you see this, ban me, so that I know you saw my message for you to go fuck yourself.

      [–]eton 0 points1 point  (0 children)

      Is this as honest as your reply the other day when you said you couldn't reply to any comments because you were too busy getting to know everyone at the office?

      [–]ranfea 0 points1 point  (0 children)

      Jesus Christ, will you quit blatantly lying? It's so fucking obvious what this is all about, and yet you're continuing to speak to us as if we're children.

      [–]augiemarched 0 points1 point  (0 children)

      You fucking liar. Explain then why /r/atheism and /r/politics were removed while bullshit like /r/funny and fucking /r/adviceanimals stayed as defaults.

      [–]LL_KooL_Aid 0 points1 point  (0 children)

      If you're going to say something that so many of us here are going to have a hard time believing, it would behoove you to elaborate a little more.

      [–]Jandur 0 points1 point  (0 children)

      You mean the company that is owned by a large publishing company doesn't want to clean up it's image so it can become more profitable? Hrmm.

      [–]kakakata 1 point2 points  (0 children)


      It's not bad to want to monetize your website, dude, admit the truth

      [–]paralloyd 0 points1 point  (0 children)

      Have you noticed the downvotes on this one comment of yours? Will you elaborate on your "Zero" comment to increase its verisimilitude?

      [–]itsme10082005 0 points1 point  (0 children)

      That's a fucking lie and you know it. Quit with the bullshit and fucking own it. Jesus, just talk to us like we're fucking adults!

      [–]innergametrumpsall 0 points1 point  (0 children)

      Well at least we know you're completely full of shit, rather than like 85% of it. But I guess ban me for "bullying" you?

      [–]HexezWork 0 points1 point  (0 children)

      Any chance of honesty in this AMA now gone.

      Corporate speak from this point on, you started well I must admit.

      [–]Random_Guy_11 0 points1 point  (0 children)

      Simply question and I'm not asking to be combative but:

      Why should the community trust you/this statement?

      [–]lawandhodorsvu 0 points1 point  (0 children)

      Are we downvoting because we think he's lying? Because I'm pretty sure this is the answer we want to hear.

      [–]IanPatrick1966 0 points1 point  (0 children)

      How stupid do you seriously think we are?

      This shit might win over a boardroom, but we're not idiots.

      [–]Ashoka345 0 points1 point  (0 children)


      Is this a joke response?

      It sounds like it is

      Should have just not answered

      [–]bluntmasterflash -1 points0 points  (0 children)

      Are you going to change your mind about this later like you did with everything else?

      [–]ConventionalHipster 0 points1 point  (0 children)

      Since there is clearly a push to do more on the matter, how will Reddit be monetized?

      [–]ninjaofpatience 0 points1 point  (0 children)

      Yeah, but you're just removing advertising from the porn and controversial subs.

      [–]Its_Bigger_Than_Pao -1 points0 points  (0 children)

      then why were you uninterested in removing them before you had investors?

      [–]CANOODLING_SOCIOPATH 0 points1 point  (0 children)

      Well it should. You guys need to monetize and this is hurting you.

      [–]redditsucksandsodoyo 0 points1 point  (0 children)

      Zero. Plus 100. Then add a percent sign.

      Fixed that for you.

      [–]RivenC 0 points1 point  (0 children)

      Put a 1 and two 0s behind that and you've got yourself a deal!

      [–]thistokenusername 3 points4 points  (0 children)

      I believe you.

      [–]ShaneDLJ 5 points6 points  (0 children)


      [–]ghostchamber 0 points1 point  (0 children)

      You'd probably have been better off not answering.

      [–]nbstrong 0 points1 point  (0 children)

      This is such an outright lie its disgusting.

      [–]The_Year_of_Glad -1 points0 points  (0 children)

      Dude, we aren't idiots. Come on.

      People who are upset about the idea of Reddit selling out to advertisers aren't going to be any less upset just because you don't admit that's what you're doing. Denying the obvious only damages your credibility.

      [–]joelthelion 0 points1 point  (0 children)

      Then why is it suddenly an urgent need?

      [–]they_do_it_for_free 0 points1 point  (0 children)

      lol, you are so fucking bad at this.

      [–]nucleolumus 0 points1 point  (0 children)

      Lies. Bullshit deceitful cowardice.

      [–]GODD_JACKSON 0 points1 point  (0 children)



      [–]Grafeno 0 points1 point  (0 children)

      Alright guys, we can go home now.

      [–]clearingstick 4 points5 points  (0 children)


      [–]ChristofChrist 0 points1 point  (0 children)

      BULLSHIT. Keep feeding it to us

      [–]ghyl 0 points1 point  (0 children)

      We don't believe you.

      [–]whatever1789 0 points1 point  (0 children)

      I believe you. /s

      [–]bannedAgainHuh 0 points1 point  (0 children)

      Don't lie to us.