Drop the towel! New campaign encourages women of all shapes and sizes to embrace their beach bodies and stop covering up their curves 

  • Wear Your Voice Magazine launched the body-confidence campaign
  • The magazine used a diverse group of models to demonstrate that there is no 'perfect' body type and everyone should feel confident on the beach

There's nothing fun about slinking around the beach with a towel practically glued to your body to prevent others from actually seeing what you look like in a swimsuit.

That's why Wear Your Voice Magazine is imploring women to lose the towel and flaunt what they've got - no matter their size or shape.

The publication's new Drop the Towel campaign aims to get bikini-wearing bombshells of every body type to really enjoy their day at the beach or pool by leaving the towel behind and walking around with confidence.

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Body confidence: Wear Your Voice Magazine's new #DropTheTowel campaign urges women to stop covering up on the beach and embrace their bodies

Body confidence: Wear Your Voice Magazine's new #DropTheTowel campaign urges women to stop covering up on the beach and embrace their bodies

No body shaming: The campaign stars people of all shapes and sizes, in both one-pieces and bikinis

No body shaming: The campaign stars people of all shapes and sizes, in both one-pieces and bikinis

The magazine's editors hope to challenge the idea that there is an 'ideal' body type, and that only women who have one should feel comfortable in a swimsuit.

'I think we as a society have to ask ourselves this - what exactly is a "bikini body" and what are we doing to perpetuate the crisis we face around the false imagery we and our younger generation are subjected to,' editor-in-chief Ravneet Vohra told the Huffington Post. 'Is there room for change and growth as a society? Yes there is!' 

The campaign features images of nine people of different sizes in bathing suits - both one-pieces and bikinis - huddling self-consciously in towels before literally throwing them into the air. Using the hashtag #DropTheTowel, they encourage other women to follow suit.

Shifting the conversation: The magazine's editor-in-chief said that society needs to change the imagery of what a 'perfect' body is

Shifting the conversation: The magazine's editor-in-chief said that society needs to change the imagery of what a 'perfect' body is

The big reveal: The women in the campaign each modeled with and without beach towels covering up their figures
The big reveal: The women in the campaign each modeled with and without beach towels covering up their figures

The big reveal: The women in the campaign each modeled with and without beach towels covering up their figures

The struggle: The magazine's editors recognize that having confidence in your body can be hard if it's not considered to be the 'ideal'
The struggle: The magazine's editors recognize that having confidence in your body can be hard if it's not considered to be the 'ideal'

The struggle: The magazine's editors recognize that having confidence in your body can be hard if it's not considered to be the 'ideal'

Without their towels there to serve as a crutch, each of the them looks happy and confident - and ready to actually have fun on the beach, rather than awkwardly worrying about staying covered-up.

The magazine's editors said that they know it can be difficult to embrace your body when 'facing unrealistic societal norms', but they are taking a stand against body shaming with these powerful images.

Ms. Vohra said they want the campaign to 'inspire and evoke a deeper thought about what a perfect body is'. 

They've got attitude: Each of the models features has a different shape, but they all seem equally confident in their swinwear
They've got attitude: Each of the models features has a different shape, but they all seem equally confident in their swinwear

They've got attitude: Each of the models features has a different shape, but they all seem equally confident in their swinwear

New ideas: The magazine's editor-in-chief hopes people will think more about what we, as a society, consider to be perfect
New ideas: The magazine's editor-in-chief hopes people will think more about what we, as a society, consider to be perfect

New ideas: The magazine's editor-in-chief hopes people will think more about what we, as a society, consider to be perfect

Standing out: The images are also part of the magazine's anti-body-shaming #F***FatPhobia campaign
Standing out: The images are also part of the magazine's anti-body-shaming #F***FatPhobia campaign

Standing out: The images are also part of the magazine's anti-body-shaming #F***FatPhobia campaign

'This is a movement for all shapes, sizes, colors, disabilities and genders to proudly proclaim that they are done hiding their already beautiful summer body - and are ready to lose that cover-up and drop the towel,' Monica Cadena, a senior editor for the magazine, told the Huffington Post.

The eight women, as well as one transgender participant, also held up signs with the hashtag #F***FatPhobia, referencing another of the magazine's body positive campaigns.

The #F***FatPhobia campaign was launched in April to raise awareness and challenge 'fat phobia', which they describe as the 'pervasive disease affecting society and propagated under the false guise of “War on Obesity”'. 

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