Fit for a royal wedding! The Duchess of Cambridge's favourite designer Jenny Packham unveils new bridal collection inspired by A Midsummer Night's Dream 

  • Jenny Packham's new collection inspired by Shakespeare's fairy tale play A Midsummer Night's Dream
  • Many of the gowns are named after a Shakespearean characters or have romantic names
  • Kim Sears married Andy Murray in a Jenny Packham gown, 

By Sadie Whitelocks for MailOnline

Published: 09:59 EST, 30 July 2015 | Updated: 12:19 EST, 30 July 2015

The Duchess of Cambridge's go-to fashion designer Jenny Packham has unveiled a dreamy new bridal collection inspired by A Midsummer Night's Dream.

The London designer, 50, who regularly creates bespoke pieces for Kate, has crafted a number of ethereal gowns, many of them named after Shakespearean characters.

Each dress is white and floating, with lace, flower embellishments or sheer layers - without a meringue among them. 

Scroll down for video 

The Ophelia dress, named after Hamlet's doomed heroine, includes a fitted bodice and flower detail neckline

The Ophelia dress, named after Hamlet's doomed heroine, includes a fitted bodice and flower detail neckline

The Luciana has a Grecian feel with a deep V-neck and pleated front, cinched with a narrow diamante belt and matching neckpiece 

The Luciana has a Grecian feel with a deep V-neck and pleated front, cinched with a narrow diamante belt and matching neckpiece 

For brides-to-be looking for a bit of sparkle, the Lilya is dripping in Swarovski crystals while the Ophelia design scoops low at the front to display more cleavage.

With each one custom-made to order, the price can vary however, Packham's bespoke dresses for the Duchess usually cost £2,000 to £4,000.

The company describes the romantic new range: 'Appliqué organza blooms, majestic ostrich feathers, crystal foliage motifs and delicate floral lace celebrate the lavish artistry of nature.

'Opulent velvet bows add texture and hues of soft meadow green evoke the shades of summer.

Price on application: With each one custom-made to order, the price can vary - however, Packham's bespoke dresses for the Duchess usually cost £2,000 to £4,000
Price on application: With each one custom-made to order, the price can vary - however, Packham's bespoke dresses for the Duchess usually cost £2,000 to £4,000

The Hermia (left), named after the character in Midsummer Night's Dream who is in love with Lysander, is body-con option with a subtly patterned overlay; the Lilya (right) completes the Greek goddess theme with sheer fabric gathered at the waist with a jewelled piece

The Venetia is the most romantic of the dresses with lace cap sleeves, a low back and soft sheer layers 

The Venetia is the most romantic of the dresses with lace cap sleeves, a low back and soft sheer layers 

'Swarovski crystals dance in the light adding an otherworldly, whimsical grace to a collection inspired by a midsummer dream and fairy queen.'

Packham launched her first fashion collection at the London Designer Show in 1988 and nine years later ventured into bridalwear.

Most recently, Kim Sears wore a Jenny Packham bespoke chiffon gown for her wedding to Andy Murray.

The Portia, named after the heroine of the Merchant Of Venice, has a 1930s-style simplicity that includes sheer cap sleeves 

The Portia, named after the heroine of the Merchant Of Venice, has a 1930s-style simplicity that includes sheer cap sleeves 

The dress featured a full skirt with hand-beaded Swarovski crystal cap sleeves, waist detailing and an open back.

In an interview with WWD, Packham revealed that she works closely with Kate, calling her designs for the royal, 'always quite a collaboration'.

But she never knows exactly when the Duchess will step out in one of her designs, saying: 'You kind of always know where it's going to be worn,' she said, noting that the duchess has a great sense of style and a British one. 

Famous dresses: The Duchess of Cambridge seen in Jenny Packham designs
Famous dresses: The Duchess of Cambridge seen in Jenny Packham designs
Famous dresses: The Duchess of Cambridge seen in Jenny Packham designs

Famous dresses: (From left) The Duchess of Cambridge wore a yellow Jenny Packham gown last October at Calgary Airport, for the Albert Hall gala in 2012 she opted for a turquoise gown and at the 10th annual ARK Gala Dinner, at Kensington Palace she stepped out in an extravagant rose sequined gown costing £3,835

Kate has worn a range of Packham's designs, including a yellow dress with buttons in Canada in 2011, a green floor length evening gown at the Royal Albert Hall in 2012 and a 1930s-style pink beaded evening gown at a gala dinner at Kensington Palace in 2011.

She also wore the designer throughout her pregnancies and made her first appearance with Prince George in a Jenny Packham blue polka dot dress. 

Rihanna, Keira Knightley, Beyonce and Cameron Diaz are among other fans of the brand.

One-offs: Packham does not sell the designs she has made for the young royal - each of them are bespoke, designed for Kate alone
One-offs: Packham does not sell the designs she has made for the young royal - each of them are bespoke, designed for Kate alone
One-offs: Packham does not sell the designs she has made for the young royal - each of them are bespoke, designed for Kate alone

One-offs: (From left) The Duchess wore a floor-length ink blue Jenny Packham gown first in October 2013 at a Kensington Palace dinner and again the following February, in Malaysia, Kate chose a duckegg blue dress and for the 60th anniversary of the Queen's Coronation in 2013 she chose a peach number

Comments (55)

Share what you think

 View all

The comments below have not been moderated.

 View all

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

Add your comment

By posting your comment you agree to our house rules.

Who is this week's top commenter? Find out now