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Alright, alright! Matthew McConaughey's millionaire brother Rooster makes his TV debut on Texas reality show

Published: 15:10 EST, 5 August 2015 | Updated: 15:32 EST, 5 August 2015

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Matthew McConaughey's brother Rooster is making his own showbiz debut.

Rooster - real name Michael - stars in new reality show The West Texas Investors Club, which premiered on CNBC on Tuesday.

The brother of the Oscar-winning star is a self-made millionaire in the oil and cattle industries, doles out some Texas truths to wannabe entrepreneurs on the show, described as 'Shark Tank for Real America'.

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Investing, Texas style: Self-made millionaire Rooster McConaughey stars in new reality TV show The West Texas Investors Club, which premiered on Tuesday on CNBC

Famous sibling: Rooster with Oscar-winning brother Matthew McConaughey and their mother Kay in 2011

Rooster McConaughey & the West Texas Investors Club

Rooster and fellow millionaire Butch Gilliam, who made his fortune in pipe sales, fly in entrepreneurs from around the country to West Texas to see what they're made of.

The pair say they are more interested in people than profits, and put the aspiring entrepreneurs through a series of tests to determine if they are someone they can do business with, Texas-style.

For advice, the pair turn to friend Gil Prather, who goes 'undercover' as a driver to secretly get a feel for people's character.

Texas trio: West Texas Investors Club stars Gil Prather, Butch Gilliam and Rooster McConaughey outside the bar where they grill aspiring business owners

Along the way, Rooster shares his hard-won wisdom about how to spot a real business opportunity.

'Just because you got an MBA doesn't mean you know s*** about business,' Rooster says of his approach.

'We're looking at the person first, and the business second,' adds Butch in the first episode.

Straight talk: Rooster and Butch question a contestant on his bar-ordering app in the premiere episode

Different worlds: Actor Matthew McConaughey at the Cannes Film Festival in May

Before the show, Rooster was perhaps best known for naming his children after his favorite drinks. He has two children, son Miller Lyte and daughter Margarita Olympia.

Straight-talking pair Rooster and Butch chomping cigars, guzzle beer and give the budding entrepreneurs some hard Texas truths in the premiere episode.

Rooster previously told Entertainment Weekly his famous brother was welcome to come on the show and pitch a few ideas.

Tough audience: Butch and Rooster listen to a pitch by SpeedeTab owner Adam Garfield

Beer fan: Rooster is also known for naming his children Miller Lyte and Margarita Olympia, after his favorite drinks

'I don’t know, I have to let him see it first. He might not want nothing to do with it - or he might be crazy about it! Who knows,' said Rooster.

'If he wants to pitch an idea, that’d be fine. He’s got some good ones!

On last night's premiere episode, investor Adam Garfield pitches Rooster and Butch an app that lets people order drinks from their phone.

'It's something we don't know s*** about,' admits candid Rooster of the tech world.

However, Rooster and Butch are horrified to discover the app is partnered with a non-alcoholic beer.

'I mean come to find out it's non-alcoholic! Good God whose gonna get an app to buy a non-alcoholic beer, they should be giving it away!' says Rooster, holding his own beer.

They're also very concerned by the idea that the app could put friendly local waitresses out of a job.

After a night out at a bar to test the product, they decide to invest $250,000 in the app.

Self-made millionaire: Butch Gilliam, who built his fortune in pipe sales, stars with Rooster on the show

Later, Rooster and Butch are pitched a 'No Contact Pen' to help people punch in ATM codes without having to touch germ-infested keypads.

However, the deal went downhill when one of the inventors picks Rooster as a Heinken man, prompting him to sputter: 'How dare she say that to me! I named my daggone son Miller Lyte!'

The pair pass on the pen, saying they aren't a fan of fear-based marketing, with Rooster pointing out the $15 a piece invention is basically a fancy pen with a rubber tip.