A bespoke Big Mac! McDonald's tests $6 create-your-own gourmet burger in limited stores across the country
- The Create Your Taste menu allows customers to customize their burgers, ordering off a touchscreen kiosk
In an apparent attempt to compete with fast-casual joins like Shake Shack and Five Guys, McDonald's is launching a create-your-own gourmet burger menu.
The 'Create Your Taste' menu allows customers to customize their own burger with from a choice of artisinal bun to toppings like bacon, guacamole and tortilla strips.
Customers place their orders on a touch-screen kiosk and then take a seat while their creations are made. The bespoke burgers take about 10 minutes to make, but are brought out and delivered directly to the customers
Choice: McDonald's is trying out a create-your-own burger program, which is currently available at limited restaurants nationwide
Something new: The 'Create Your Taste' menu allows customers to customize their burgers from a choice of artisinal bun to toppings like bacon, guacamole and tortilla strips
After trying the program out in Australia, the fast-food chain is now setting its sights on the U.S.
Currently, only a limited amount of McDonald's locations nationwide are offering the Create Your Taste menu, but it could see a larger expansion.
The standard burger starts at $5.99, with an extra $4 to make it a meal with friends and a drink.
However, the upside is that all toppings are free, with the exception of bacon which is a dollar extra.
Among some of the toppings on offer are white cheddar, pepper-jack cheese, sauteed mushrooms, caramelized onions and jalapenos.
Late last year, McDonald's said that the Create Your Taste program would be available in 2,000 of its 14,000 U.S. locations
The rollout is seen as a response to the growing popularity of places like Chipotle, which lets people customize their orders by walking down a line and saying what they want on their bowls and burritos.
While the Create Your Taste menu is only available in limited restaurants there are plenty of other ways to customize your order.
Like many fast food restaurants, McDonald's has a secret menu and Daily Mail Online recently tried out some of the unlisted items like the Land, Sea and Air Burger and Monster Mac.
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