Delhi BJP tells wannabe MLAs to dominate social media

Leaders like Delhi BJP chief Satish Upadhyay have created WhatsApp groups to connect with voters

Leaders like Delhi BJP chief Satish Upadhyay have created WhatsApp groups to connect with voters

Ticket aspirants for the upcoming Assembly elections in the Delhi BJP are facing a tricky situation. The party’s top brass has conveyed to the state unit that a candidate’s selection will be based on his or her activities on social media, as well as his popularity and acceptability. 

However, the majority of BJP leaders lack the expertise and resources to manage profiles on multiple social networking sites. 

Some leaders even rued that they had little time for their social media profiles and had no options but to hire private agencies for the same. 

“Prime Minister Narendra Modi’s successful campaign through social media prompted the party to increase its visibility on social media. Local leaders have been asked to connect to their voters through sites like Facebook, Twitter and mobile-based applications like WhatsApp. Their chances of winning, popularity in the area and rapport with party workers will also be taken into consideration,” a senior BJP leader said.

It may be noted that Modi had garnered massive support in the run-up to the Lok Sabha polls earlier this year. 

A dedicated team of experts constantly monitored his social media profiles that drew support from Indians across the globe. 

The order has resulted in a number of Delhi BJP leaders, particularly those in the municipal corporations, creating profiles and trying to increase visibility with each passing day. 

Mayors, deputy mayors and standing committee chairmen of the three civic bodies have been regularly publicising their works on Facebook and Twitter. 

The leaders also include sitting and former MLAs who are eyeing Assembly tickets. 

Some leaders, including Delhi BJP president Satish Upadhyay, BJP MLAs Jagdish Mukhi, R.P. Singh, North Delhi Mayor Yogendra Chandolia, and North Delhi Deputy Mayor Ravinder Gupta, have created groups on WhatsApp to connect to voters. 

Stating that fake profiles will dampen their chances of getting a ticket, the leaders said: “We will keep a strict check on malpractices.”