Miley Cyrus VMAs costume angers Discount Universe brand

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Melbourne brand Discount Universe said their identity has been taken
Miley Cyrus wore heavily sequinned costumes featuring eyes and lips
The designs are similar to Discount Universe' signature style
Miley is a fan of the Australian brand, and has worn their designs on stage

By Lauren Grounsell For Daily Mail Australia

Published: 01:40 EST, 1 September 2015 | Updated: 03:04 EST, 1 September 2015

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She might have started her career as a Disney darling, but Miley Cyrus’ transition to adulthood has been embroiled with shock value and controversy.

It is the latter that has seen the starlet slammed by Australian brand Discount Universe, who claim the 22-year-old stole their ‘identity’ through her eccentric costumes at this year’s VMAs.

Miley’s barely-there costumes, pieced together by her stylist Simone Harouche, were laden with sequins and ‘evil eyes’ – replicating Discount Universe’s trademark style.

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Spot the difference: Miley Cyrus wears a Discount Universe design on stage (left) and one of her own creations at the VMAs (right)

'Distraught' designers: The team behind Discount Universe, Cami James and Nadia Napreychikov, shared this post on their Instagram page

The Melbourne design duo behind the brand, Cami James and Nadia Napreychikov, took to social media to express they were ‘distraught’ at Miley’s actions, saying ‘one thing you can’t take and get away with is someone’s identity’.

Miley has long been a fan of Discount Universe.

The Wrecking Ball singer wore the Melbourne designers on stage during her 2014 Bangerz Tour in Melbourne and Sydney, and again in a photo shoot with Terry Richardson.

Social media users took to Discount Universe’ Instagram to express their disappointment, with one saying: ‘they ripped off Discount Universe during Miley Cyrus [sic] performance – so awful!’.

Show of sequins: Discount Universe said they were 'distraught' and their identity had been taken

Signature style: Designs by Discount Universe are heavily sequinned featuring 'evil eyes' and toothy grins

Cult following: Discount Universe posted this photo of Baddiewinkle (left) wearing their Dreams Tracksuit and Miley Cyrus at the VMAs on their Instagram page

Nadia and Cami addressed the issue in an Instagram post they uploaded to their site on Monday night.

One thing you can't take and get away with is someone's identity

Discount Universe

‘We are obviously distraught, and this couldn't have come at a worse time as we are on our official last day of making the new collection, so we are trying our best to rise above and stay focused,’ they wrote.

‘We've kept our mouths closed about a lot of things in the past, but the one thing you can’t take and get away with is someone’s identity.

‘We know it might be risky for us career-wise to comment on this, but if we didn't it would mean that we stand for nothing.’