Lady in rouge: Kendall Jenner struts her stuff on the street to Lady Marmalade in stunning new video ad for Estee Lauder

  • Kendall, 19, stars in a new commercial for the beauty brand's Modern Muse Le Rouge fragrance
  • The clip was shot in downtown LA and sees Kendall walking through the streets of Manhattan while wearing a scarlet red suit
  • Estee Lauder released a series of five campaign clips on Tuesday, each of which star Kendall in a different role
  • Kendall takes on a fitness fanatic character in one, while in another she is fleeing from the paparazzi 

Kendall Jenner's newest ad for Estee Lauder has finally been unveiled and sees the scarlet-clad starlet turning the streets of Los Angeles into her own personal catwalk, as she struts her stuff through the busy city.

The 19-year-old, who was first revealed as a spokesperson for the beauty brand in November last year, dons a bold red suit and a matching scarlet lip color for the campaign clip, which is the latest in a series of striking ads that have seen the model-of-the-moment taking center stage.

And adding a Moulin Rouge-inspired flare to the clip is the iconic 70s hit Lady Marmalade by Patty LaBelle, which serves as the perfect soundtrack for Kendall's city strut. 

Modern muse: Kendall Jenner stars in a new series of campaign videos for Estee Lauder's Modern Muse le Rouge beauty range

Modern muse: Kendall Jenner stars in a new series of campaign videos for Estee Lauder's Modern Muse le Rouge beauty range

In the nine months since she was named as one of Estee Lauder's newest brand ambassadors, Kendall has worked on a number of different campaigns for the beauty giant, including several video ads for its Modern Muse cosmetics and fragrance collection. 

Just last week, the Keeping Up with the Kardashians star debuted another video for the line of beauty products, once again donning a collection of bold red fashion items, and her now-signature red lip, while walking through the streets of Manhattan before leaping onto a yellow cab.

Earlier this month, Kendall revealed to Daily Mail Online that this latest campaign video was shot at the end of last year, just after her birthday celebrations in Los Angeles, which took place in November. 

'It was shot right after my birthday in LA so I was in great spirits!' she said. 

Pucker up: The 19-year-old done a vibrant red suit in the clip, along with a matching red lip 

Pucker up: The 19-year-old done a vibrant red suit in the clip, along with a matching red lip 

Lady in red: Throughout the clip, Kendall can be seen strutting her stuff through the streets of downtown LA
Lady in red: Throughout the clip, Kendall can be seen strutting her stuff through the streets of downtown LA

Lady in red: Throughout the clip, Kendall can be seen strutting her stuff through the streets of downtown LA

Beauty favorites: Earlier this year, Kendall announced the launch of her own limited edition lipstick shade, which she named Restless

Beauty favorites: Earlier this year, Kendall announced the launch of her own limited edition lipstick shade, which she named Restless

From black to red: The clip stars off with Kendall clad all in black
From black to red: Kendall spritzes herself with the new Modern Muse le Rouge fragrance and is transformed into a scarlet siren

From black to red: The clip stars off with Kendall clad all in black, before she spritzes herself with the new Modern Muse le Rouge fragrance and is transformed into a scarlet siren

'Also to be shooting in my home town - there's nothing better. We had shot in the streets of downtown LA and went unnoticed for a bit (which is rare) however, at one point the paparazzi found us so we had to cover up with umbrellas for the remainder of the shoot.' 

Kendall certainly looks totally confident and comfortable in her surroundings as she strolls her way through the city, pausing only to top up her red lipstick in the side mirror of a nearby car, before strutting off again, catching the attention of several male admirers on her way. 

The video actually stars out with Kendall modeling a subtle black trouser suit, which transforms into a vibrant red shade after the model spritzes herself with just a few pumps of the new Estee Lauder fragrance, transforming herself - and the streets around her. 

As she marches her way across a road, the white stripes of the crossing turn the same bold red shade as her ensemble and her lip color, while all around her bold red blooms can be seen hanging from plants and trees. 

Close-ups: The video spotlights Kendall's picture-perfect complexion and full pout

Close-ups: The video spotlights Kendall's picture-perfect complexion and full pout

Paint the town red: As Kendall strides her way through the streets of LA, she brings some scarlet flare with her

Paint the town red: As Kendall strides her way through the streets of LA, she brings some scarlet flare with her

Secret admirer: Unsurprisingly, Kendall attracts the attention of a fair few men as she walks around

Secret admirer: Unsurprisingly, Kendall attracts the attention of a fair few men as she walks around

This latest campaign video is the longest out of a series of clips debuted by the brand on their YouTube channel on Tuesday. 

Each one sees Kendall taking on a different role, from tough fitness fanatic to sexy siren, and almost all appear to have been shot in either Los Angeles or New York, the cities in which model Kendall spends most of her time, while two were filmed in a studio.

In the 'fired up' clip, Kendall dons a bold red crop top and white trousers as she turns Manhattan into her personal playground, performing chin-ups on some scaffolding, before picking up a large boulder and tossing it down the street. 

Then, of course, she takes a minute to pose for the perfect selfie. 

Fitness fanatic: Another one of the Estee Lauder videos sees Kendall putting some New York scaffolding to good use as a pull-up bar

Fitness fanatic: Another one of the Estee Lauder videos sees Kendall putting some New York scaffolding to good use as a pull-up bar

The gun show! Kendall appears to have had a helping hand with the pull-ups from an unseen aide

The gun show! Kendall appears to have had a helping hand with the pull-ups from an unseen aide

The rock: At the end of the clip, Kendall picks up a giant boulder and throws it down the street

The rock: At the end of the clip, Kendall picks up a giant boulder and throws it down the street

But first... She has to take a selfie

But first... She has to take a selfie

Another clip, titled 'hot pursuit' sees the teen model making her way out of an event, while being hounded by the paparazzi. Initially clad in a plain white button-up top and jeans, Kendall then pirouettes her way into a slinky red silk dress and black biker-style leather jacket. 

Perhaps the funkiest clip of the bunch was filmed inside a studio, and sees Kendall dancing around in front of a plain white backdrop while wearing a pair of red trousers and a red and white striped T-shirt. 

As the clip continues, three different Kendalls appear, all dancing to the same jazzy beat, and all whipping their hair back and forth to the upbeat tempo. 

Last, but not least, the fourth short clip, again filmed in a studio, this time against a grey backdrop, begins in black and white, with Kendall strutting towards the camera. 

Simple to sophisticated: A third clip focuses on Kendall's relationship with the paparazzi; at the start of the video she is clad in a simple white ensemble, before she transforms into a high-end style icon
Simple to sophisticated: A third clip focuses on Kendall's relationship with the paparazzi; at the start of the video she is clad in a simple white ensemble, before she transforms into a high-end style icon

Simple to sophisticated: A third clip focuses on Kendall's relationship with the paparazzi; at the start of the video she is clad in a simple white ensemble, before she transforms into a high-end style icon

Shake it: Taking a break from the streets of LA and New York, one of Kendall's other clips sees her boogying to a funky beat while in a film studio

Shake it: Taking a break from the streets of LA and New York, one of Kendall's other clips sees her boogying to a funky beat while in a film studio

Three of a kind: As the clip continues, several other Kendalls pop-up to join the party

Three of a kind: As the clip continues, several other Kendalls pop-up to join the party

Whip your hair: The model isn't afraid to let loose in the video, and she enjoys quite an enthusiastic dance

Whip your hair: The model isn't afraid to let loose in the video, and she enjoys quite an enthusiastic dance

Stand tall in these Michael Kors striped trousers like Kendall

She's walked the runway for nearly every top designer brand from Balmain to Chanel. And now Kendall Jenner is taking over the beauty industry as she fronts a new ad campaign for Estee Lauder.

The reality star was clad in a series of looks in a striking scarlet hue including this striped top and Michael Kors trousers. The red and white ensemble looked very chic when teamed with a pair of casual sneakers.

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Then, suddenly, the color - a bold red shade, of course - pops back into her dress and handbag and she continues dancing to the funky beat in the background. 

The bright red shade that features prominently in every one of the campaign clips is a very similar color to that of Kendall's own signature lip shade, which she released through Estee Lauder earlier this year.

Announcing the launch of the limited edition matte color, which the brand describes as 'part poppy, part orange crush', on her Instagram account in June, Kendall revealed that she had named the one-off shade Restless.

She then linked to where fans could buy the bright red-orange lipstick, telling her Twitter and Instagram followers that the exclusive hue was 'where it's at'. 

Black and white: The fifth and final clip begins in monochrome, before snapping back to color to reveal Kendall's beautiful red silk dress
Black and white: The fifth and final clip begins in monochrome, before snapping back to color to reveal Kendall's beautiful red silk dress

Black and white: The fifth and final clip begins in monochrome, before snapping back to color to reveal Kendall's beautiful red silk dress

Strike a pose: The model looks like the ultimate fashion icon in each and every one of the clips

Strike a pose: The model looks like the ultimate fashion icon in each and every one of the clips

Work it: Each of the videos show Kendall at her most confident and comfortable

Work it: Each of the videos show Kendall at her most confident and comfortable

The shade, which retailed for $30 on Estee Lauder's website, came in a black and gold tube with Kendall's signature - written in neat, loopy script as Kendall J. - imprinted in red-orange on the cap.

Estee Lauder shared on Twitter that Kendall herself picked the color for her personal pout product, tweeting: 'When Kendall Jenner comes up with her own lipstick shade, you know you need it'. 

The brand have no doubt been thrilled with the overwhelmingly positive response Kendall's campaigns have been attracting on social media; when the brand announced that she had been chosen as the newest face of its popular beauty products, a spokesperson confessed that Kendall's dedicated Instagram following had been a huge part of her appeal. 

And thus far the strategy has been paying off; in the week after Kendall's new role was announced, the brand's Instagram account gained 50,000 new followers, while a recent clip from one of the new campaign videos earned over 9,000 likes just a few hours after being shared on the brand's account.

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