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Google gets a makeover: Firm unveils new animated logo with 'child-like simplicity'

Google's new logo has a more rounded typeface and is now animated
Letters in 'Google' transform into a series of four dots that move around
Their movement is based on what action you want Google to perform
Google created the new logo, it said, because the way users interact with its products has changed

By Ellie Zolfagharifard For Dailymail.com

Published: 12:13 EST, 1 September 2015 | Updated: 13:39 EST, 1 September 2015

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Google has revealed a new, simplified logo which it says reflects a world focused on mobile devices.

The logo has a 'child-like' rounded typeface that uses the search engine's trademark colours of red, blue, yellow and green.

Google unveiled the design today, three weeks after a corporate reshuffle which saw itself moved under a new holding company Alphabet.

KEY CHANGES TO GOOGLE'S LOGO

Google has updated the logo with a sans-serif typeface of its own creation, called Product Sans.

It is now animated, transforming the letters in 'Google' into a series of four dots that move based on what action you want it to perform.

It is designed to look a lot more modern and playful. The colours are also softer than they used to be.

The logo bears a resemblance to the logo of Google's new parent company, Alphabet.

Google says it's also making some changes on its mobile search page, with the main one being a focus on swiping through results horizontally.

Google has got rid of the blue 'g' icon and replaced it with a four-colour 'G' that matches the logo.

Google says the logo is designed to combine 'the mathematical purity of geometric forms with the child-like simplicity of schoolbook letter printing.'

It also bears a bigger resemblance to the logo of its new parent company, Alphabet.

The makeover, it claims, reflects changes to the way users interact with its products.

'These days, people interact with Google products across many different platforms, apps and devices- sometimes all in a single day,' Google wrote on its blog.

'You expect Google to help you whenever and wherever you need it, whether it's on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop.

'Today we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.'

The biggest change is its typeface. Google has used a serif wordmark since 1999, adjusting the letter spacing and shadows over the years.

But for the most part, the Google logo typeface has remained the same.

Now, the company has updated the logo with a sans-serif typeface of its own creation, called Product Sans.

As well as being more modern, the letters in this typeface can easily shrink down to be shown on smaller screens such as on a smartwatch.

‹ Slide me ›

Scroll right to see Google's new logo, and left to compare it to the old one. The biggest change is its typeface, which can now more easily shrink down to be shown on smaller screens

It is also animated, transforming the letters in 'Google' into a series of four dots that move depending on the action you want the search engine to perform.

'[The logo] doesn't simply tell you that you're using Google, but also shows you how Google is working for you,' Google said.

'For example, new elements like a colourful Google mic help you identify and interact with Google whether you're talking, tapping or typing.

For instance, as you talk, the dots will become an equaliser, moving around to the sound of your voice.

They represent Google's intelligence at work and indicate when Google is 'thinking', the company claims.

'We consider these unique, magic moments,' it said. 'A full range of expressions were developed including listening, thinking, replying, incomprehension, and confirmation.'

'We're bidding adieu to the little blue 'g' icon and replacing it with a four-color 'G' that matches the logo,' Google said. The logo was originally designed by Ruth Kedar, who said she wanted to logo to look spontaneous and 'undesigned'

In a rare move, the company unveiled a photo showing some of their alternative designs that were later disregarded. They designers attempted to create one version entirely in lower case

'Meanwhile, we're bidding adieu to the little blue 'g' icon and replacing it with a four-colour 'G' that matches the logo.'

The logo was originally designed by Ruth Kedar, who said she wanted to logo to look spontaneous and 'undesigned'.

In a rare move, the company unveiled a photo showing some of its alternative designs that were later disregarded.

They designers attempted to create one version entirely in lower case, and many of the other designs have a much wider G.

Google says it's also making some changes on its mobile search page, with the main one being a focus on swiping through results horizontally.

'Many of our products across Google will be releasing the update, but for most people, the very first experience of the new brand will be through Search,' Google said.

'The Search UX and engineering teams worked hard to deliver the first embodiment of the text and voice queries, demonstrating the identity's full range of expression.'

This graphic shows the three main changes to the Google logo, include a compact version on the right, the interactive dots that change when Google is 'thinking (center) and the new Google logotype on the left