Can't be short of cash! Multi-millionaire Michelle Mone appears on QVC to sell new line of imitation diamond jewellery
- Michelle Mone has designed a range for QVC's Diamonique collection
- The 43-year-old businesswoman talked about the earrings and rings
- Scottish bra tycoon has an estimated net worth of £20 million
She's one of the wealthiest and most well-respected businesswomen in Britain but it appears Michelle Mone still loves a bargain.
The 43-year-old Scottish bra tycoon was all smiles on Friday as she appeared on cable shopping channel QVC. Glaswegian Michelle was on hand to promote the jewellery line she has created with the station's Diamonique range.
Despite having an estimated £20million in the bank, fans will be pleased to know that the glamorous entrepreneur's look can be emulated for a purse-friendly price - the cheapest item being a pair of studded earrings, a snip at just £21.50.
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She's one of the wealthiest and most well-respected businesswomen in Britain but it appears Michelle Mone still loves a bargain
Dressed in a blue, sequin-embellished vest top, Michelle flashed her gleaming smile at the camera as she discussed a £29.28 pair of sparkly earrings with the co-host.
Clearly proud of the designs, Michelle, who is been named David Cameron’s latest business tsar, tried each of the items on to show viewers what they look like.
As well as show-stopping baubles, the bra tycoon's party-ready line also includes an array of attention-grabbing gem-studded rings, dazzling necklaces and statement-making bracelets.
Michelle said she has designed the range with her 'work hand, play hard' motto in mind, creating jewellery pieces that look 'equally at home on a lunch date with friends as they do on the red carpet'.
Fans desperate to emulate the bra tycoon's style will be pleased to know that they can snap up a pair of her earring for just £29.28
Clearly proud of the designs, Michelle, who is David Cameron’s latest business tsar, tried each of the items on to show viewers what they look like
Michelle was seen getting to grip with one of her sterling silver earrings as she appeared on the shopping channel
Michelle's jewels look way more expensive than their high-street price tag, pictured left ring £30 and right ring £28.92
Dressed in a blue, sequin-embellished vest top, Michelle discussed her jewels with the QVC co-host
An intricate ring will set fans back £30 while the most expensive item is a disco ball-like necklace which comes in at £154.
Meanwhile it was announced earlier this week that the Ultimo boss is set to guest edit on the BBC Radio 4 programme Woman's Hour.
Michelle, who is being made a life peer by David Cameron, plans to use her slot to discuss dating in the 21st Century for the over-40s, 'If you don't want to engage in the digital world or join a dating agency, how do you do it?'
The businesswoman's dramatic weight loss is also up for discussion.
Michelle said she has designed the range with her 'work hand, play hard' motto in mind, creating jewellery pieces that look 'equally at home on a lunch date with friends as this do on the red carpet'
An intricate ring will set fans back £30 while the most expensive item is a disco ball-like necklace which comes in at £154
In her book, released earlier this year, she described how she lost six stone, after binge eating over her unhappy marriage saw her balloon from a size ten to 22.
Michelle plans to talk about the psychology of weight loss and how the mind, body and career are all linked.
She said: 'I absolutely love Woman's Hour and it is a real honour to be asked to be guest editor, we have four amazing topics to discuss and I can't wait to get started.'
Brought up in Glasgow’s East End, Michelle herself left school at 15 — with no qualifications — to become a model. She started her lingerie firm in her 20s, was awarded an OBE in 2010, and sold an 80 per cent stake in the firm last year in a multi-million-pound deal.
The former model, founder of lingerie label Ultimo, is now leading a government review into entrepreneurship and small businesses under Work and Pensions Secretary Iain Duncan Smith.
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