That looks painful! Rachel Zoe reveals a cold sore on her lip as she stocks up on baby clothes

As a stylist, she's all about image.

But even Rachel Zoe isn't immune to an irritating cold sore.

The 42-year-old fashionista didn't let the reddish mark on her lower lip stop her from stepping out for some shopping fun at Bel Bambini in Beverly Hills on Wednesday.

Rachel nevertheless lived up her chic reputation by donning a draping black sweater, a patterned ivory scarf and her preferred black suede platform boots.

Retail relief: Rachel Zoe stepped out on Wednesday to bag some purchases at Bel Bambini in Beverly Hills

Retail relief: Rachel Zoe stepped out on Wednesday to bag some purchases at Bel Bambini in Beverly Hills

Her blonde hair with its blunt-edged bangs shone in the sun as she strolled down the sidewalk armed with her new purchases.

Judging by the number of shopping bags, Rachel got some relief from her sore lip by dropping a tidy sum on baby clothes and other essentials at the Robertson Boulevard boutique.

Cold sores, also called fever blisters, can be very painful but usually clear up within several days.

Ouch: The celebrity stylist also displayed a painful-looking, reddish cold sore on her lower lip

Ouch: The celebrity stylist also displayed a painful-looking, reddish cold sore on her lower lip

Chic: Rachel wore a draping black sweater-coat, a patterned black and ivory scarf and platform black boots

Chic: Rachel wore a draping black sweater-coat, a patterned black and ivory scarf and platform black boots

Rachel did her best to camouflage hers by wearing her signature large-framed sunglasses and perhaps just a touch of rose-tinted lip balm. 

The celebrity stylist only gave birth to her second son Kaius eight weeks ago and seemed in superb shape already.

Reason to shop: The 42-year-old gave birth to her second son Kaius in December and had fun buying new things for him and his two-year-old brother Skyler
Reason to shop: The 42-year-old gave birth to her second son Kaius in December and had fun buying new things for him and his two-year-old brother Skyler

Reason to shop: The 42-year-old gave birth to her second son Kaius in December and had fun buying new things for him and his two-year-old brother Skyler

Rachel was slender and carried herself with ease even while lugging three shopping bags and her large black leather tote. 

On Friday, Rachel was seen treating her first-born son Skyler, two, to Valentine's Day dinner at the popular Craig's restaurant in West Hollywood.

Skyler couldn't be more thrilled to have his mom all to himself again, as Rachel decided to let her husband of 18 years Roger Berman sit with their new baby at home.

Mother and son day: Rachel treated her happy boy Skyler to Valentine's Day dinner at Craig's restaurant in West Hollywood on Friday

Mother and son day: Rachel treated her happy boy Skyler to Valentine's Day dinner at Craig's restaurant in West Hollywood on Friday