SeaWorld says it will no longer accept whales stolen from the wild in a bid to restore reputation after criticism from One Direction star Harry Styles

  • The unprecedented policy change comes in the wake of mounting criticism
  • Visitor numbers have been declining since critical documentary Blackfish  
  • During a concert in July, Harry urged his fans: 'Don't go to SeaWorld' 
  • His comments prompted a 400 per cent spike in negative comments online 

SeaWorld has announced it will no longer be accepting whales that have been stolen from the wild - in what has been called the biggest impact of the 'Blackfish effect' yet. 

The unprecedented policy change comes in the wake of criticism from Harry Styles, who recently urged One Direction fans to boycott SeaWorld attractions.

The star's comments during a concert in San Diego, home to one of the most popular SeaWorld attractions, prompted a 400 per cent spike in negative online comments about the parks.

In a bid to restore the brand's reputation - which has been in decline since 2013 when critical documentary Blackfish was released - SeaWorld announced its new stance on its website this week.

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In an unprecedented shift in policy, SeaWorld announced it will no longer accept whales stolen from the wild

In an unprecedented shift in policy, SeaWorld announced it will no longer accept whales stolen from the wild

Harry Styles caused waves of controversy after telling One Direction fans to boycott SeaWorld in July

Harry Styles caused waves of controversy after telling One Direction fans to boycott SeaWorld in July

SeaWorld has a history of filling its parks with creatures stolen from the wild - and for years, has been waiting for government approval to import 18 beluga whales that were captured in Russia.

The Georgia Aquarium are currently appealing the decision in court after their application was denied by the National Oceanic and Atmospheric Administration. 

If the aquarium, which already has three belugas, brings the whales to the United States, some would remain in Atlanta on display and the others would go to facilities across the country including SeaWorld tanks.

A statement on SeaWorld's website said: 'Like Georgia Aquarium, SeaWorld is committed to the educational presentation of belugas and to working in partnership with all U.S. beluga holders to conserve this fascinating species. 

Analysts at Credit Suisse have warned SeaWorld about 'brand impairment issues' - stemming directly from Harry's controversial remarks 

Analysts at Credit Suisse have warned SeaWorld about 'brand impairment issues' - stemming directly from Harry's controversial remarks 

'SeaWorld has not collected a whale or dolphin from the wild in decades and last year signed the Virgin Unite pledge indicating that we will not collect cetaceans from the wild. 

'To reaffirm that commitment, SeaWorld has informed the Georgia Aquarium that we will not accept any of the belugas listed on their NOAA Fisheries import permit application. 

'The Marine Mammal Protection Act supports the collection and importation of animals for public display in accredited zoological facilities, and SeaWorld's decision on this matter does not in any way reflect judgment on those facilities leading or participating in this beluga whale conservation effort. 

'Rather, it reflects an evolution in SeaWorld's position since this project began more than eight years ago.'

The Animal Welfare Institute said the decision was 'significant'. 

On its Facebook page, it said: 'AWI was astounded when SeaWorld recently posted to its ‪#‎AskSeaWorld‬ website that it would no longer consider taking any of the belugas proposed for import from Russia by Georgia Aquarium. 

'To our knowledge, this is the most significant clarification about SeaWorld's policy on acquiring cetaceans from the wild and may be the biggest impact of the 'Blackfish effect' yet.'

Naomi Rose, a marine mammal scientist with the AWI, believes SeaWorld's decision is a bid to avoid further public backlash.

She told The Dodo: 'SeaWorld is not known for publicly admitting that anything about it was historically in need of evolution. 

'For them to publicly announce on their website that not only are they changing their position on these beluga whales, but also that it is in fact a change — an evolution — in their position, is a new precedent for them."

Visitor numbers have been sliding at SeaWorld since 2013 when documentary Blackfish was released

Visitor numbers have been sliding at SeaWorld since 2013 when documentary Blackfish was released

But she added: 'They're not actually saying that capturing these animals from the wild is wrong, they're just saying they're not going to do it anymore. They're hoping people will read into it like they're doing the right thing.' 

SeaWorld's CEO, Joel Manby, has already announced plans for a new company strategy to be put forward in November.

'We realize we have much work ahead of us to recover more of our attendance base, increase revenue and improve our performance as returning to historical performance levels will take time and investment,' he said. 

'On the reputation side, early feedback on our campaign has been positive. However, we recognize that fully resolving our brand challenges in California will require sustained focus and commitment to correct misinformation.' 

Visitor numbers have been sliding at SeaWorld since 2013 when documentary Blackfish was released.

It claimed SeaWorld's treatment of captive orcas provoked violent behavior in the whales, leading to the deaths of three people.

The documentary led Harry Styles to ask a roaring crowd in July: 'Does anybody like dolphins?' 

When his legion of fans roared their approval, he quickly followed with: 'Don't go to SeaWorld.'

Following the band's show at Qualcomm Stadium on July 9, many fans took to social media to retweet and share the video of Harry's public declaration, including Game of Thrones' actress Maisie Williams.

Credit Suisse said Harry's four words led to a 400 per cent spike in negative comments about the controversial park, already suffering a slump in attendance after a documentary criticised its treatment of killer whales.

The company, which operates 11 theme parks across the U.S, reported a profit of $5.8million for April to the end of June - 7 cents per share - down from $37.4million for the same period last year. 

  

  

 

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