Paloma Faith answers the phone and mans the changing room at Agent Provocateur

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Singer Paloma Faith was previously a shop assistant at Agent Provocateur
The 34-year-old worked at London's Broadwick Street store for three years
Kate Moss and Naomi Campbell previously modelled luxury lingerie line

Published: 09:14 EST, 8 September 2015 | Updated: 11:57 EST, 8 September 2015

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Rather than taking to the stage Paloma Faith took to the shop till on Tuesday to help launch Agent Provocateur's new autumn/winter line.

Clad in a turquoise lace dress that exposed her black bra and knickers, the 34-year-old Only Love Can Hurt Like This hitmaker was seen answering customer queries on the telephone and manning the changing rooms.

It was a trip down memory lane for Paloma who previously worked part time at London's Broadwick Street boutique when she was 21 and studying for an MA in theatre directing at Central Saint Martins College of Art and Design.

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Rather than taking to the stage Paloma Faith took to the shop till on Tuesday to help launch Agent Provocateur's new autumn/winter line

Hackney-born Paloma is now the face of underwear giant's Knickers Forever campaign. She said it felt 'nostalgic' and reminded her of her 'carefree' days.

'I've never had a job - other than at AP - that has formed me as a person or influenced my whole life,' she said.

'When I walk past the shop in Soho I feel really nostalgic about a time when I think I was quite carefree. I look back at it and just I think of youth.'

Peroxide blonde Paloma, who insists she 'still wears Agent Provocateur underwear to this day', was shot in the brand's iconic staff uniform - a baby pink, button-up dress - by former colleague, photographer Alice Hawkins.

Paloma later swapped into a turquoise lace dress that flashed her black bra and knickers as she manned the changing rooms

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Back aged 21, Paloma Faith had a part-time job at Agent Provocateur, just like any other regular shop assistant and now 13 years later, the famous singer is fronting their autumn/winter campaign. How things have changed!

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Paloma appeared to revel in taking customer queries as she pouted for the camera and appeared shocked

The Voice UK judge took to the shopping till during her shift in the London-based Agent Provocateur store

Esteemed snapper Alice - whose work is known for its off-kilter glamour - was inspired by her personal collection of cheeky Polaroids, which were taken during her days as a shop girl.

Paloma can be seen playing the ultimate Agent Provocateur store manager in the playful images. She wreaks havoc in the fantasy store, playing dress-up in the back rooms and cleaning windows in her garters.

During the three years that Paloma worked in the shop, she regularly served Fran Cutler, who works in PR and is close friends with model Kate Moss.

'After a few years of serving her, she asked me what I did outside of the store and I told her that I wrote songs and performed them in clubs and pubs,' she told The Daily Telegraph.

Dressed in a revealing lace dress, Paloma posed with her hands on her hips in front of the brand's famous underwear

Having previously worked at the store, Paloma has been snapped up at the brand's new face for autumn/winter 2015

British singer Paloma Faith, pictured in the AW15 Leisa set, has been unveiled as the new face of luxury lingerie store Agent Provocateur - where she previously held a shop assistant job

Hackney-born Paloma, pictured in the Willa set, said fronting the underwear giant's autumn/winter 2015 Knickers Forever campaign felt 'nostalgic' and reminded her of her 'carefree' days

Peroxide blonde Paloma, pictured in the Laretta set, insists she 'still wears Agent Provocateur underwear to this day'

The 34-year-old Only Love Can Hurt Like This hit maker, pictured with colleague Alice Hawkins, worked part time at London's Broadwick Street boutique when she was 21 and studying for an MA in theatre directing at Central Saint Martins College of Art and Design

'She arranged that I meet with the head of Virgin Records who then introduced me to my manager. His first reaction was, "Your songs are terrible but you are such a brilliant character!" So I stuck in there and tried to learn.'

Paloma follows in the footsteps of Naomi Campbell, Kate Moss and Rosie Huntington-Whiteley in posing for the brand.

Agent Provocateur was founded in 1994 by Vivienne Westwood’s son Joe Corré and his now ex-wife Serena Rees. Their first shop was on Broadwick Street, Soho.

The company was acquired by a private equity firm For £60m in 2007 and now has a total of 104 stores worldwide.

Paloma, pictured in the Nicolle set, can be seen wreaking havoc in the fantasy store, playing dress-up in the back rooms and cleaning windows in her garters

During the three years that Paloma, pictured in the Mona dress, worked in the shop, she regularly served Fran Cutler, who works in PR and is close friends with Kate Moss