Lane Bryant unveils more images from mysterious Plus is Equal campaign

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The original ad, which featured in Vogue showing the sultry silhouettes of six full-figured women, quickly piqued the curiosity of Vogue readers'
Now Lane Bryant has revealed the faces of the ads' top-models with a selection of new images

By Olivia Fleming For Dailymail.com and Catherine Townsend For Dailymail.com

Published: 15:21 EST, 10 September 2015 | Updated: 16:24 EST, 10 September 2015

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After a much-talked about and somewhat controversial debut in the September issue of Vogue, Lane Bryant's mysterious Plus Is Equal ad campaign has now been fully unveiled.

The original ad, which featured the sultry silhouettes of six full-figured women with nothing more than the hashtag #PlusIsEqual to accompany it, quickly piqued the curiosity of Vogue readers.

Now Lane Bryant has released more images and revealed that the ad stars top models Candice Huffine, Ashley Graham, Precious Victoria Lee, Georgia Pratt, Justine Legault and Sabina Karlsson.

After a much-talked about and somewhat controversial debut in the September issue of Vogue, Lane Bryant's mysterious Plus Is Equal ad campaign has now been fully unveiled

'[This is an] amazing, all-inclusive, high-end fashion campaign,' Graham told the Huffington Post.

'Everyone deserves to see themselves being represented equally. #PlusIsEqual is showing that curvy women are accepted, they're represented and being made a priority in the fashion industry,' she added.

'We definitely still have more progress to make, but campaigns like this and #IAmSizeSexy are raising awareness for body diversity and continuing these great conversations.

'I'm thankful to be a part of such an impactful movement.'

The original ad, which features the sultry silhouettes of six full-figured women with nothing more than the hashtag #PlusIsEqual to accompany it, quickly piqued the curiosity of Vogue readers

Lane Bryant has released more images from the campaign and revealed that the ad stars top models Candice Huffine, Ashley Graham, Precious Victoria Lee (pictured), Georgia Pratt, Justine Legault and Sabina Karlsson

'[This is an] amazing, all-inclusive, high-end fashion campaign,' said model Ashley Graham (pictured)

The Plus is Equal website explains that, while 67 per cent of US women are size 14 to 34, this size group is grossly underrepresented on billboards, magazines and TV.

'We believe all women should be seen and celebrated equally. It’s time to unite our voices. Because there’s power in numbers and together we can change the equation,' explains the website.

'See what people are saying. Read the facts. Then, add your voice and join us in calling for equal representation.'

The campaign originally drew attention after it was revealed that the only full-figured models in Vogue's 832 page-September issue were in the paid-for ad.

The Plus is Equal website explains that, while 67 per cent of US women are size 14 to 34, this size group is grossly underrepresented on billboards, magazines and TV

'We believe all women should be seen and celebrated equally. It’s time to unite our voices. Because there’s power in numbers and together we can change the equation,' explains the website

With Lane Bryant's tagline reading 'It's time for change,' many readers responded by tweeting at the magazine to tell editors they could 'do better' when it comes to featuring body diversity.

Earlier this year, the retailer hit back at lingerie brand Victoria’s Secret’s ‘perfect body’ ad with a successful social media campaign titled #ImNoAngel, which saw women of all shapes and sizes posing in lingerie to prove that you don’t need the trim and toned physique of an underwear model in order to be considered beautiful.

Many of the models featured in this latest campaign, including Ashley, Candice Huffine, Precious Victoria Lee, and Justine Legaultand, also appeared in the Cass Bird-lensed images for the I'm No Angel campaign.