'It's a great opportunity for her fans': Whitney Houston's hologram to tour the world after her sister-in-law agrees new deal

By Dailymail.com Reporter

Published: 10:52 EST, 12 September 2015 | Updated: 15:30 EST, 12 September 2015

A hologram of the late Whitney Houston is going on tour, it has been announced.

The show featuring the legendary singer's greatest hits will open next year at a yet-to-be-revealed U.S. location and will then tour around the world.

Pat Houston, head of the late singer's estate and Whitney's sister-in-law, signed a deal to allow Hologram USA to use the singer's image and songs in the show.

'It's a great opportunity for her fans': Whitney Houston's hologram is to tour the world, it has been announced (the singer is pictured in 2009)

'It's a great opportunity for her fans': Whitney Houston's hologram is to tour the world, it has been announced (the singer is pictured in 2009)

'It's a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come,' she said in a press release. 'I look forward to the partnership.'

The main beneficiary of Whitney's estate - her daughter Bobbi Kristina Brown - died in July this year after being found unconscious under water in a bathtub six months earlier. 

The new announcement comes just three years after Whitney was found dead in eerily similar circumstances - drowning in her hotel bathtub ahead of the Grammy Awards.

Tragic: Whitney with her daughter Bobbi Kristina in 2009; both are now deceased

Tragic: Whitney with her daughter Bobbi Kristina in 2009; both are now deceased

Hologram USA CEO Alki David said the tragic death left him 'heartbroken'.

'The opportunity to help share her spectacular gifts with the world again is exactly what I hoped for when I built the hologram business,' said the Greek billionaire.

'We've got technology that's causing a seismic shift in the entertainment industry, and a wonderful partnership with Pat Houston and the estate - I'm confident we'll create the ultimate celebration of Whitney's amazing artistry.' 

Lifelike: A holographic image of Michael Jackson performs onstage during the 2014 Billboard Music Awards

Lifelike: A holographic image of Michael Jackson performs onstage during the 2014 Billboard Music Awards

Whitney is just the latest deceased star to be immortalized via hologram.

Last year Michael Jackson's hologram - technically an illusion - performed at the Billboard Music Awards.

The company behind the new Whitney show is also developing shows with the estates of Patsy Cline, Buddy Holly and Bing Crosby. 

The technology has also been used to create live appearances including beaming ABC's Jimmy Kimmel to the Country Music Awards in Nashville, Julian Assange into the United States and virtual town halls across India that helped Prime Minister Narendra Modi win the election. 

 

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