Pregnant Kim Kardashian's styling tips revealed as she launches website and apps

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Reality star introduced new website and app with welcome video
Fans will be charged $2.99 per month after 7 day free trial
Khloe, Kylie and Kendall's websites also launched on Monday with Kourtney's 'coming soon'

Published: 13:48 EST, 14 September 2015 | Updated: 04:03 EST, 15 September 2015

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Kim Kardashian looked oh so demure in a pretty blush outfit on Monday after the launch of her highly-anticipated new website and app.

The pregnant reality TV star, 34, was gearing up to promote the new venture at an Apple store in New York.

She wore a fitted pink dress which showed off her changing form along with a tuxedo jacket. She finished off the look with suede boots and a sleek hairdo.

She was joined by her sisters Khloe, 31, Kendall, 19, and Kylie, 18, who simultaneously launched their own websites and apps on Monday. Kourtney, 36, joined in too, even though her site is still under construction.

Scroll down for video

Pretty in pink: Kim Kardshian wore a blush ensemble in New York on Monday

Let's hear it for the girls! Kim, Khloe, Kendall, Kylie and Kourtney all appeared on a panel at the Apple store in Soho to promote their new websites and apps

Early on Monday, Kim lead the way by unveiling a new design for www.kimkardashianwest.com following months of work.

The site includes tips on her fashion choices, including her latest maternity looks.

She revealed she's 'mortified' when she looks back on the fashion from her first pregnancy, but is hitting her stride now. (Kim is expecting her second child, a boy, with Kanye West in December.)

'This time around, I know what I like — plus, I am confident and not trying to hide my bump. I actually want to accentuate it,' she writes.

'And yes, long coats to cover my fat arms and a**! It's such a trip how your body grows and changes, and at the end of the day, you have to wear what you are comfortable in and what you feel good in.'

Stepping out in style: The star wore a tight dress with a tuxedo jacket and boots

She means business! Kim had her iPhone on hand as she arrived for the presentation

Kopy Kim's fashion week look with this bodycon midi dress

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Babes and Felines Mocha Turtle Neck Bodycon Maxi

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She wouldn't be Kim without showcasing her infamous killer kurves.

And nothing is going to get in the way between Kim and her beloved bodycon dresses. Not even an ever burgeoning baby bump because she's got her pregnancy style down to a formula now. And if it ain't broke-- don't fix it.

She keeps things monochromatic, tight fitting and and never walks out the door without a tailored trench coat to punch up the sophistication.

Kim's dress is by "Babes and Felines"-- a relatively unknown brand that she's turned to before for their array of clingy figuring hugging dresses.

This elegant funnel neck neck, midi length hem and glamorous neutral color is the perfect piece to transition into Fall. Click right to buy Kim's dress from the Babes and Felines website.

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Wardrobe trick: Kim favours long coats to hide her 'fat arms and a**'

Winter all year around: Kim wears coats in the heat because she 'doesn't care what the weather is'

She also explained her decision to wear jackets in recent weeks, despite the hot temperatures.

'I don't care what the weather is, I will always wear my coats. I am always freezing, so it works out perfectly for me!'

Elsewhere on the website, Kim shares racy behind the scenes pictures where she appears topless at various high-fashion photo shoots.

She offers beauty tutorials and details on her favorite products.

Sibling revelry: The Kardashians dressed up to the nines for the day

Blue belle: Khloe put her knockout body on show. She shares her best workout tips on her new website

Well heeled: Kim has continued to wear high shoes throughout her pregnancy

The home page features a black and white moving image of Kim wearing revealing lingerie and an open blazer, as she blows a kiss to the camera and plays with her tousled dark locks.

From the main drop-down menu, visitors can click on sections including 'Beauty', 'Obsessed', 'Style', 'Q&A' and 'BTS'.

And, rather surprisingly, North features quite heavily on the site.

There is a 'get the look' section about North's 'NYC edge' fashion. It features an outfit she wore last week with links and pricing on where to purchase each item.

Sister act: Khloe and Kylie headed to the event with their camera phones ready

Best foot forward: Both wore tight jumpsuits for the occasion

'Coming soon': Kourtney attended the event, even though her site is still under construction

Model on the run: Kendall took a break from New York Fashion Week to attend the launch

'North loves wearing oversized clothes. She wears this Peas & Queues sweatshirt around the house all of the time because it's so comfy!' she explains alongside a snap of the trendy tot.

She added: 'She loves trying on Mommy's Jacob & Co. jewelry, so I let her. My hair was also slicked up that day, so she wanted a top bun, too.'

Kim's welcome video gives fans a glimpse of all sections of the website and the accompanying phone app.

'Hey guys, it's Kim, my new app is full of so many amazing features that I can't wait for you to see.' the reality star says in the clip.

Launch day: Kim Kardashian unveiled her highly-anticipated new website on Monday

Fashion forward: As part of the 'Style' section, Kim talks about her favourite designers

Kim laid bare: The star shared topless shots from behind the scenes of her Balmain shoot, which also starred her husband Kanye West

At work: Kim shared pictures from a shoot she did in Paris earlier this year with Kanye and photographer Juergen Teller. She describes it as 'one of my absolute favorites'

The mother-of-one lists the exciting features including exclusive behind the scenes videos and 'never before seen photos of me, my friends and family.'

But access to Kim's site won't come free.

She is asking fans to subscribe, advising that 'the first 7 days are totally free'. Then there is an introductory subscription offer is $2.99 per month.

'I love that this entire shoot captured my blonde look' Kim revealed alongside images of the shoot

However, her pregnancy diary is free, so fans can keep up-to-date on Kim's food cravings and how she's feeling without parting with their hard-earned pennies.

The TV star's '5 months check-in' includes the factoid that last month the baby was the size of a small banana.

Kim's siblings Khloe, Kylie and Kendall's websites also launched on Monday but Kourtney's home page still says 'Coming soon'.

Little trendsetter: Kim reveals details about how to 'get North's look'

Intimate snaps: The TV star promises 'never before seen photos of me, my friends and family'

On her website, Khloe, 31, reveals her favourite gym workouts and gear, her style tips including 'army green is the new black' and explains how she transformed from sultry brunette to blonde bombshell.

Teen fashion icon Kylie, 18, features her favourite boots, snaps from her Sasha Samsonova photoshoot and an intriguing section titled 'Kylie comes clean: They're real'

And as to be expected, Kendall, 19, gives her fans a glimpse into her world of high-fashion modeling, her love for New York and what inspires her style on www.kendallj.com.

The lowdown: Khloe, 31, reveals her favourite gym workout clothes, her style tips including 'army green is the new black' and how she transformed from sultry brunette to blonde bombshell

Revealing: Kim's youngest half-sister Kylie Jenner's website features her favourite boots, snaps from her Sasha Samsonova photoshoot and an intriguing section titled 'Kylie comes clean: They're real'