GBBO's Paul Hollywood signs bakery deal worth millions by putting his name to a new range of bread (but you'll have to bake it yourself!)

  • Bake Off judge said to have signed the £5m deal with Carrs Foods 
  • Pre-baked rolls will be on sale at Ocado, Waitrose and Tesco
  • Three types of pre-baked rolls - seeded, multi-seeded and crusty - on offer

By Anucyia Victor for MailOnline

Published: 09:06 EST, 16 September 2015 | Updated: 13:55 EST, 16 September 2015

Now you too can bake bread to a Hollywood standard. 

Housewives favourite Paul Hollywood has put his name on a range of pre-baked bread rolls which will be on sale in Budgens, Tesco, Waitrose and Ocado, priced at £1.49 for a pack of six.

The collaboration, said to be worth at least £5m, is with European bakery company Carrs Foods.

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Rolling in dough: Baker and GBBO judge Paul Hollywood has signed a bakery deal with Carrs Foods 

Rolling in dough: Baker and GBBO judge Paul Hollywood has signed a bakery deal with Carrs Foods 

Paul Hollywood's ready to bake Seeded Rolls will be in Budgens, Tesco, Ocado and Waitrose later this month

Paul Hollywood's ready to bake Seeded Rolls will be in Budgens, Tesco, Ocado and Waitrose later this month

According to Jeremy Gillboy, the boss of Carrs Foods, the brand will be worth £5 million in the first year, the Sun reported.

The paper said that Mr Gillboy was 'desperate to get Paul as the face of the roll'. 

The trio of multipacks include flour dusted wheatsheaf crusty rolls; mixed pack of poppy and sesame seed topped shell rolls (three of each) and mixed pack of multiseed (linseed, sunflower, millet and sesame seeds) rolls, three blended and three topped. 

According to Jeremy Gillboy, the boss of Carrs Foods, the brand will be worth £5 million in the first year, the Sun reported

According to Jeremy Gillboy, the boss of Carrs Foods, the brand will be worth £5 million in the first year, the Sun reported

Paul said: 'The range gives consumers the opportunity to enjoy a premium baked crusty roll that is easy to turn out and takes minimum skill or fuss to produce. 

'They are set to add a new dimension to the Bread category, and attract new audiences as well as enhancing sales from existing consumers of ISB and part-baked.'

'I'm passionate about consumers having easy access to high quality bread products. I'm thrilled with the recipe and the final result which offers really tasty, high quality, ready to bake bread rolls that are perfect to serve across a number of different eating occasions. They meet consumer demand for good quality, fresh products exactly when our target audience needs them.'

There will be three types of rolls on offer - crusty (pictured), seeded and multi-seeded

There will be three types of rolls on offer - crusty (pictured), seeded and multi-seeded

The success of the BBC One show has seen the main stars reap enormous financial rewards. 

Judges Mary Berry and Paul Hollywood have made almost £20 million in dough from spin off books since the show began.

Mary Berry has sold £12.5 million and Paul Hollywood has shifted £6.2 million since the first series in 2010.

Berry has had ten books issued since the show the Great British Bake Off began, selling 1.2 million copies and Hollywood has produced four books which have sold 593,000 copies.

Berry's biggest seller is Mary Berry Cooks which has taken more than £3 million since it was published in February last year.

Mary Berry and Paul Hollywood have made almost £20 million from spin off books since the show began

Mary Berry and Paul Hollywood have made almost £20 million from spin off books since the show began

Hollywood's How to Bake published in 2012 earned almost £2.2 million in sales.

The winners and contestants of the show have also made huge sums on book sales after appearing in the show, according to the figures compiled by Nielsen Bookscan.

The biggest winner is Jo Wheatley who triumphed in the 2011 edition of the show.

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