Serena Williams presents effortlessly elegant New York Fashion Week collection - which is already shoppable on HSN

By Olivia Fleming At New York Fashion Week For Dailymail.com

Published: 17:20 EST, 15 September 2015 | Updated: 19:05 EST, 16 September 2015

'Throughout my life, I’ve always believed in pushing boundaries... whether it’s in tennis, business, or fashion,' Serena Williams said in a statement before her New York Fashion Week show for the HSN.

Pushing boundaries she did. The tennis star sent out an elegant offering of soft suede pieces, decorated with fringing in all the right places, as well as ladylike knits and classic, well-structured T-shirts. We would call that a smash hit.

'By offering my Signature Statement collection exclusively through an innovative retailer like HSN, I’m able to communicate directly with my fans,' she explained. The clothes became instantly shoppable directly after Willaims took her bow.

'Throughout my life, I’ve always believed in pushing boundaries... whether it’s in tennis, business, or fashion,' Serena Williams said in a statement before her New York Fashion Week show for the HSN

'Throughout my life, I’ve always believed in pushing boundaries... whether it’s in tennis, business, or fashion,' Serena Williams said in a statement before her New York Fashion Week show for the HSN

The tennis star sent out an elegant offering of soft suede pieces, decorated with fringing in all the right places
The tennis star sent out an elegant offering of soft suede pieces, decorated with fringing in all the right places
The tennis star sent out an elegant offering of soft suede pieces, decorated with fringing in all the right places

The tennis star sent out an elegant offering of soft suede pieces, decorated with fringing in all the right places 

Williams' classic, well-structured T-shirts will be big sellers, as will this swishing little black dress
Williams' classic, well-structured T-shirts will be big sellers, as will this swishing little black dress

Williams' classic, well-structured T-shirts will be big sellers, as will this swishing little black dress

'By offering my Signature Statement collection exclusively through an innovative retailer like HSN, I’m able to communicate directly with my fans,' Williams explained

'By offering my Signature Statement collection exclusively through an innovative retailer like HSN, I’m able to communicate directly with my fans,' Williams explained

Front row support: Williams was cheered on by rumoured boyfriend rapper Drake and Vogue editor Anna Wintour at her runway show. Above, Drake and Wintour are pictured applauding as they sit in the front row

A very impressed Anna Wintour sat front row, next to Drake, at Williams' New York Fashion Week show


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