Make-up for men: Stephanie Seymour’s socialite sons Harry and Peter Brant launch unisex cosmetics collection with MAC

  • Peter II, 21, and Harry, 17, debuted their unisex beauty line yesterday 
  • The sons of supermodel Stephanie Seymour, 47, and Interview publisher Peter Brant, 68, are seen applying the make-up on each other in a stylish video for their collaboration
  • MAC x Brant Brothers consists of three products - the Brow Finisher, the Cream Colour Base, and the Conceal and Correct Palette

The Brant Brothers, the socialite sons of supermodel Stephanie Seymour and Interview publisher Peter Brant, are expanding their boys-about-town status and breaking into the beauty industry.

Peter II, 21, and Harry, 17, have launched a unisex make-up collection with MAC cosmetics, which is available today.

In a video for their new beauty line, the boys - who the New York Times deemed the New Princes of the City in 2012 - are seen applying make-up to each other and a young female model as the trio prepares for a glamorous night on the town.

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MAC x Brant Brothers: Harry Brant, 17 (left), and Peter Brant II, 21 (right) debuted their unisex make-up collaboration with MAC cosmetics yesterday

MAC x Brant Brothers: Harry Brant, 17 (left), and Peter Brant II, 21 (right) debuted their unisex make-up collaboration with MAC cosmetics yesterday

Chic duo: The sons of supermodel Stephanie Seymour, 47, and Interview publisher Peter Brant, 68, are seen applying the make-up on each other in a stylish video for their new beauty collection

Chic duo: The sons of supermodel Stephanie Seymour, 47, and Interview publisher Peter Brant, 68, are seen applying the make-up on each other in a stylish video for their new beauty collection

'So why are you wearing so much make-up Harry?' asks Peter in the promo introducing the MAC x Brant Brothers collection, which consists of the Brow Finisher, the Cream Colour Base, and the Conceal and Correct Palette.

Harry says of the beauty products, which are for both men and women: 'It's like fashion. I use it as a form of self-expression.'

Peter, who goes my the name moniker as his 68-year-old billionaire father, goes on to tease his younger brother about giving himself 'huge lips' with the pair's make-up. 

Boys and girls: The socialites, who are heirs to their billionaire father's magazine business, said their products are for both men and women

Boys and girls: The socialites, who are heirs to their billionaire father's magazine business, said their products are for both men and women

Mom's the word: Harry and Peter revealed they first began experimenting with make-up as teenagers when they would help their model mother get ready

Mom's the word: Harry and Peter revealed they first began experimenting with make-up as teenagers when they would help their model mother get ready

The good life: Harry and Peter document their glamorous lives on Instagram. Here, Harry is seen posing with topless models-of-the-moment Anna Ewers, Hanne Gaby, Cat McNeil, Lexi Boling and Binx Walton

The good life: Harry and Peter document their glamorous lives on Instagram. Here, Harry is seen posing with topless models-of-the-moment Anna Ewers, Hanne Gaby, Cat McNeil, Lexi Boling and Binx Walton

'B*tch, I've been doing this since I was thirteen,' Harry replies while expertly applying concealer to his nose.

In an interview with MAC about their debut collection, the boys revealed they first began experimenting with make-up as teenagers, rummaging through their famous mother's cosmetics case. 

'We would always help her get ready and watch her make herself up so beautifully,' they said, adding: 'It was something fun we did together, and some of our favorite memories as kids were in her dressing room.'

Family affair: Both Harry and Peter have followed in their mom's footsteps, posing in number of high fashion photo shoots. They even appeared alongside Stephanie in a racy Harper's Bazaar editorial

Family affair: Both Harry and Peter have followed in their mom's footsteps, posing in number of high fashion photo shoots. They even appeared alongside Stephanie in a racy Harper's Bazaar editorial

Beautiful people: The boys' MAC collection consists of the Brow Finisher, the Cream Colour Base, and the Conceal and Correct Palette

Beautiful people: The boys' MAC collection consists of the Brow Finisher, the Cream Colour Base, and the Conceal and Correct Palette

Milestones: Peter posted a still from their MAC video on Instagram to celebrate their collaboration. In the picture, seen above, Peter (right) is seen applying lip color to his older brother (left)

Milestones: Peter posted a still from their MAC video on Instagram to celebrate their collaboration. In the picture, seen above, Peter (right) is seen applying lip color to his older brother (left)

Wild things: Harry and Peter are known for their bon vivant lifestyles. In this picture, posted by Harry, his crew is seen drinking in an indoor jacuzzi with topless models 

Wild things: Harry and Peter are known for their bon vivant lifestyles. In this picture, posted by Harry, his crew is seen drinking in an indoor jacuzzi with topless models 

The boys, who posed alongside their 47-year-old mother in a racy Harper's Bazaar shoot last year, said they want their make-up line to give people confidence in their appearances.

Harry shared: 'The point of the whole collection is that it’s for you. It’s not about doing it for anyone else, to please anyone else, it’s just because you like the way it alters your appearance. It's hot.' 

Peter and Harry further revealed that a great deal of men they know wear make-up, and that the products are not necessarily feminine.

Front row family: The Brant Brothers regularly sit front row at New York Fashion Week shows. Here, they're seen posing with their mother and actress Jaime King at Jason Wu

Front row family: The Brant Brothers regularly sit front row at New York Fashion Week shows. Here, they're seen posing with their mother and actress Jaime King at Jason Wu

Endless summer: The sun is always shinning for the wealthy Brant Brothers. Peter posted this yachting photo to his Instagram account in August

Endless summer: The sun is always shinning for the wealthy Brant Brothers. Peter posted this yachting photo to his Instagram account in August

It's for everyone: Harry and Peter said it's not 'girly' for men to use their make-up products

It's for everyone: Harry and Peter said it's not 'girly' for men to use their make-up products

Old pro: Harry revealed in the MAC video that he's been wearing make-up since he was 13 years old

Old pro: Harry revealed in the MAC video that he's been wearing make-up since he was 13 years old

'Eye brow gel, highlighter, these are all things that would look really great on guys, and it’s not girly to use it them,' offered Peter.

The stylish teenager also posted a still from their video on Instagram showing him applying lip color to his older brother.

Teasing an even bigger beauty collaboration with MAC in the near future, the socialites hinted: 'It's everything we wished existed in the market.'

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