Nationwide offers £100 cash perk for new current account customers - on top of 5% interest on balances
Nationwide is offering £100 cash to new customers signing up to its FlexDirect account.
The current account already pays 5 per cent interest on balances of up to £2,500 and offers an interest-free overdraft for the first 12 months.
The move follows similar attempts by TSB, Halifax and First Direct to beef up their switching incentives last week.
To qualify for the £100 incentive switchers must apply through comparison site, Money Supermarket.
Quids in: Savvy switchers can grab a £100 cash sweetener plus 5 per cent in credit interest when switching to Nationwide's FlexDirect account
Applicants will receive their cashback by way of a £100 cheque through the post within 30 days of account activation.
Since faster switching rules came into force in 2013 banks and building societies have been battling it out to tempt in new customers with increasingly generous sign-up bonuses and in-credit interest deals.
Last week saw several providers revamp their accounts further to lure in new customers.
Both Halifax and First Direct boosted the cash sign up bonus they offer while TSB introduced a new cashback perk worth up to £60 a year.
Halifax increased the amount it pays to new customers signing up to its bank accounts before 18 October from £100 to £125.
First Direct also bumped up the amount gives switchers from to its First Account from £125 to £150.
Customers signing up to TSB's Classic Plus account also benefit from a new perk as the bank this week announced that it will now pay five per cent cashback on up to £100 of contactless spends each month.
Is it worth signing up for Nationwide's FlexDirect Account?
The FlexDirect deal pays out 5 per cent interest on balances up to £2,500, the highest rate currently available on a current account. However there is a catch: the 5 per cent rate only lasts for the first year.
Customers can collect up to £125 in gross interest in the first 12 months (£100 after 20 per cent tax payers and £75 for higher-rate payers).
Holders signing up through Money Supermarket could therefore earn up to £200 in the first year if you include the £100 cash sweetener.
It also operates a Refer a Friend scheme, whereby both parties will receive £100 if an existing customers successfully recommends friends or family to the bank.
It also gives a fee-free overdraft for 12 months.
Watch out
In order to collect your 5 per cent interest account holders must deposit a minimum monthly income of £1,000.
After the first year the interest rate drops to just one per cent, so it may be worth looking elsewhere after a year for a better return on your money.
Those who find themselves frequently drifting into the red will want to avoid keeping the account beyond the first year however as the building society carries hefty overdraft penalties.
It charges a flat-rate fee of 50p per day on arranged borrowing over £10.
Unarranged amounts clock up fees of 50p for overdraft amounts of up to £10, while going into an unarranged overdraft after the first £10 costs £5 a day.
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