Disney removes gender-labeling on Halloween costumes

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The change comes just a month after Target announced that it would no longer be using gender-specific signs in certain children's departments

Published: 13:53 EST, 18 September 2015 | Updated: 16:21 EST, 18 September 2015

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Disney has done away with gender-based labels on its Halloween costumes and is instead marketing its vast selection of looks as 'kids' - encouraging children to choose any trick-or-treating attire that appeals to them.

The change comes just a month after Target announced that it would no longer be using gender-specific signs in its children's bedding and toy departments, acknowledging that both boys and girls can be interested in princesses and cars.

Like most major retailers, Disney has a history of marketing princess costumes to girls and superhero attire to boys, however, The Mary Sue reported that the brand has removed the gender-specific Halloween sections on its website, opting to group the ensembles as 'Costumes for Kids'.

No longer 'boys' or 'girls': Disney's 'I Am Awesome'-themed Halloween collection is gender-neutral and marketed to all kids

New look: The brand has updated its website so all of the costumes - from princesses to superheros - are labeled as 'Costume Collection for Kids'

Last year, the site labeled 'Costumes for Girls' in pink and 'Costumes for Boys' in blue, and Disney has since gotten rid of the color distinctions, giving children a variety of costumes to choose from with out any gender-specific influencing.

It appears that the brand is truly embracing the spirit of Halloween, recognizing that kids should be whatever they want - regardless of their sex.

Whether a child wants to be Captain Hook or Tinker Bell, both outfits are now inclusively labeled. Disney has made the same changes to its Halloween accessories department, marketing tiaras and swords to both sexes.

And if users try to search for Halloween costumes under the drop-down menus for boys and girls, the customers are redirected to the gender-neutral Costumes for Kids section.

Modern view: It appears that Disney is embracing the Halloween spirit and recognizing that both boys and girls want to dress as Tinker Bell

Careful wording: Disney avoided using gender specific pronouns when describing its costumes on its website

Crowns and swords: The brand has also made sure that its costume accessories, including tiaras, are gender-neutral as well

The Mary Sue also reported that Disney has started listing action figures from Star Wars and Marvel Comics in the girls section of the website as well as the boys.

'I'm feeling all warm and fuzzy cause somewhere there are boys being told they can be princesses if they want to and that's something I really wish I'd been told as a kid,' one person commented on The Mary Sue's website.

Meanwhile, one mother praised Disney for ending the gender divide frequently found in children's toys and costumes.

'My little girl is going to be so excited,' she wrote. 'She's currently waffling between Black Widow and The Hulk, but just to be able to poke through and see those choices next to each other will mean a great deal to her.'

Last month, Target revealed that its stores would no longer feature gender-specific signs in certain departments, like toys, bedding, and entertainment.

Old ways: Last year Disney had its costumes divided into color-specific sections for boys and girls

'Guests have pointed out in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary,' the retailer said in a statement. 'We heard you, and we agree.'

While many applauded the mega chain for its decision, others vowed to boycott the store in outrage.

It's unclear as to whether Disney will face the same backlash, as many seem to be unaware of changes made to its website.

When the brand posted a photo promoting its 2015 costume selection on its Facebook page last month, some commenters were frustrated that the girls were wearing princess costumes, as it was assumed that the two masked children, who were dressed as Spiderman and Darth Vader, were boys.

'My daughter would choose Spiderman or Darth Vader over a princess any day,' one parent wrote. 'Wake up, Disney - you're missing out on a huge opportunity by ignoring girls when it comes to Marvel and Star Wars merchandise.'

However, someone else noted that all four children could be girls, adding: 'Wishful thinking, I know.

Daily Mail Online has reached out to Disney for comment.