Demi Lovato shows off her hard-earned figure wearing skintight exercise gear in video promoting new Skechers campaign
Demi Lovato is all about confidence this year, as she's shown with her slick new single Cool for the Summer, and similarly titled upcoming album.
And on Friday the 23-year-old drove that point home, as she showed off her hard-earned figure in a behind-the-scenes video for her Skechers campaign.
She donned sports bras and skintight exercise gear as she posed for cameras while discussing Confident, which debuts October 16.
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Flaunting her figure: Demi Lovato showed off her confidence as she posed in skintight exercise gear for a behind-the-scenes video for her upcoming Skechers campaign
Demi kicks off the video in a black, sheer crop top, covering a coordinating, bikini-style top, as she models with a neon yellow jump rope.
She then shows off a multicolored sports bra in a marbled pattern, worn underneath a slate grey blazer before the former Disney Channel star is seen modeling bright purple sneakers with distressed light wash jeans and a dark tank top.
The hitmaker looks radiant in the shots, in which her eyes are highlighted with a shimmery powder as she sports a bright pink lipstick.
Showing some skin: The video began with the star flaunting her taut tummy in a black, sheer crop top
Pretty in pink: Demi looked radiant with shimmery shadow highlighting her eyes and bright pink lipstick
The brunette beauty looked comfortable on set, sporting a wide grin while pulling athletic poses to show off the Skechers merchandise.
Demi really put her hard-earned figure on show in a bright, pink, blue, and white patterned sports bra, which coordinated with a pair of figure-hugging leggings.
The ensemble highlighted the singer's taut tummy and slender arms while also showcasing her curves.
Comfortable: The former Disney Channel star looked at ease a she modeled the bright pink and purple sneakers in the video
Double duty: Demi showed a peek of her midriff in a denim button down tied at the waist, which was coupled with a pair of light wash jeans
Dedicated: The star showed off her athletic figure in the video as she talked about lifestyle changes that led to her feeling more confident
Then she sported her short tresses slicked back, as her hands were wrapped in red tape and she switched into an all-black ensemble for a series of boxing-inspired shots.
During the video, Demi discussed her healthier, new outlook, sharing: 'I have been working on myself for the past year and, part of that journey was working out and eating healthy and learning how to truly embrace a full lifestyle change.'
She admitted that after all of her hard work she really noticed a change when it came time to film her latest music video, according to tooFab.
Putting in the work: Demi revealed she'd been working on herself for a year, noting: 'part of that journey was working out and eating healthy and learning how to truly embrace a full lifestyle change'
It shows! The hitmaker really put her hard-earned figure on show in a bright, pink, blue, and white patterned sports bra, which coordinated with a pair of figure-hugging leggings
She's a fighter! Demi later showed off slicked-back locks as she donned an all-black ensemble and sported red wrap on her hands for a series of boxing-inspired shots
'When it was time to make the music video for Cool for the Summer, I felt more confident than I have ever felt before,' she said.
Demi continued: 'I felt like I was taking off that layer of insecurity and just facing my fears. Being able to show more skin in my video was a breakthrough for me, for sure.'
She also touches upon her upcoming album in the video, sharing: 'In the past I knew who I was as a person, but I've never been more sure of who I am as an artist.'
Worth it: It may be hard work, but Demi gushed that after changing her lifestyle, 'when it was time to make the music video for Cool for the Summer, I felt more confident than I have ever felt before'
Focused: However, the raven-haired beauty hasn't only been working on her body, as she also dished on her upcoming album, Confident, in the video
Confident: Of the album, Demi gushed: 'I've never been more sure of who I am as an artist'
'I really channeled the direction and the vision that I had into what I wanted, into this project,' Demi added, noting that as a result, the music was going to be 'very different.'
Demi's new album, Confident, drops October 16.
New sound: Demi's latest album Confident - which she promises will sound 'very different' - drops October 16
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