Family fortunes for Kiddicare as Morrisons snaps up the business

Husband and wife entrepreneurs Neville and Marilyn Wright are set to make a £70m fortune after selling their nursery retail business to Morrisons.

The pair, who set up Kiddicare more than 35 years ago, will share the windfall with family members Scott and Elaine Weavers-Wright who are credited with growing the firm into Britain's largest privately owned nursery and baby supplier.

Kiddicare models

Simply child's play: More than 80pc of Kiddicare's sales come over the internet


More than 80pc of sales come over the internet where it offers deliveries in one hour time slots, selling nappies, buggies and babywear.

Morrisons is examining whether to offer click-and-collect from its network of supermarkets and chief executive Dalton Philips said it would attract much needed young families to Morrisons.

Chief executive Scott Weavers-Wright said: 'There are fantastic synergies between the two businesses.'