Controversial Fit Mom launches ‘empowering’ calendar featuring real mothers flaunting their healthy bodies

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California mom-of-three Maria Kang, 34, rose to fame in 2013 when she was accused of 'fat shaming' after she started a Facebook campaign urging mothers to focus on slimming down with the tagline ‘What’s Your Excuse?’
The entrepreneur turned her campaign into a movement and has since launched a non-profit organization focused on fitness
Kang’s 2016 calendar features 25 real mothers showing off the efforts of their intense fitness regimes

Published: 12:10 EST, 22 September 2015 | Updated: 19:01 EST, 22 September 2015

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Fit Mom Maria Kang, 34, is back with a bang in her new 2016 calendar, which features 25 real mothers showing off the efforts of their intense fitness regimes in swimwear.

The controversial Californian mother-of-three rose to fame in 2013 when she was accused of 'fat shaming' after she started a Facebook campaign to convince mothers that they shouldn't be 'proud' about flaunting their fuller figures, but should instead focus on slimming down.

Kang, who has always insisted that her motivation was 'empowering those who are healthy', wrote on her No Excuse Mom website that the new Fit Mom calendar will also offer nutrition, exercise and time management tips,and four workouts.

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Healthy habits: Controversial Fit Mom Maria Kang is back with a new calendar for 2016

Everyday women: Kang says that the No Excuse Mom Group members, like her, struggle to make time for workouts but know that balance is key

Kang - who was accused of ‘fat shaming’ when she posted an image of herself looking trim and toned in her workout gear, along with the caption ‘what’s your excuse?’ - has since said that it was not her intention to hurt people, but rather just to tell the truth.

At the time the mother-of-three said: 'We need to change this strange mentality we are breeding in the U.S. and start celebrating people who are a result of hard work, dedication and discipline.

'I’m not bashing those who are proud and overweight, I am empowering those who are proud and healthy to come out and be the real role models in our society.'

As a result of the incredible reaction to her campaign, the fitness-focused entrepreneur founded a non-profit organisation in 2014 aimed at encouraging mothers to take a more active interest in their personal health and exercise routines.

Everyone invited: The calender features the stories of moms of all ages, shapes and sizes who have become a part of the No Excuse Mom Group

Fitness challenges: Kang says that her philosophy is not about fat shaming, but focuses on empowering healthy women to come out as role models

'The No Excuse Mom Group is a group of moms focused on growing healthily, connecting our community, leading our youth and supporting each other,' Maria writes on her website.

'We have free workout locations throughout the world. We have life, stress, work, kids, responsibilities and obligations.

I am incredibly proud every year when I get to showcase everyday women who represent health, balance, perseverance, strength and confidence. They are not fitness models, paid athletes or celebrities - they are living the average grind and making health happen despite their daily challenges.'

'We struggle making time for workouts, we splurge on cookie dough and enjoy (and often need) a glass of wine. That’s life. And that’s completely okay,' she said. 'Balance is one of the keys to success.'