Miley Cyrus not shocking anymore as watchdogs clear sexual billboard

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Billboard featuring singer with legs spread open received three complaints
Considered to be overly sexual, offensive and not suitable for children
Advertising Standards Authority didn't agree and said it didn't go too far
Said that while being sexually suggestive they wouldn't cause offence

By Sean Poulter Consumer Affairs Editor For The Daily Mail

Published: 18:04 EST, 22 September 2015 | Updated: 03:21 EST, 23 September 2015

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Miley Cyrus may be losing her ability to shock.

Advertising watchdogs have cleared a poster featuring the pop star and actress of allegations it was overtly sexual and offensive.

The billboard featured Miley Cyrus wearing a low cut bodysuit lying on her back with her legs apart against a mirrored wall looking into the camera.

Advertising watchdogs have cleared this poster featuring pop star and actress Miley Cyrus of allegations it was overtly sexual and offensive

Another version of the poster, which was promoting the ‘Viva Glam’ make-up range for MAC, used a similar image and partially showed a reflection of her crotch in a mirror.

The Advertising Standards Authority (ASA) received complaints from just three members of the public, who said the image was overtly sexual and therefore offensive.

Two people said the image was unsuitable for a poster than was likely to be seen by children.

The singer has built an image based around shock and sexuality, often wearing very little in her own publicity pictures and at awards ceremonies in order to boost her notoriety, profile and sales.

But, the ASA has ruled that this particular image did not go too far and there was no good reason to ban it.

The singer (pictured here at the MTV Video Music Awards) has built an image based around shock and sexuality, often wearing very little in her own publicity pictures and at awards ceremonies in order to boost her notoriety, profile and sales

In a ruling published today, the ASA said it ‘recognised that some might find the posters distasteful’, particularly in the context of a make-up ad.

However, it said: ‘While we considered that the images were sexually suggestive, we concluded that they were not overtly sexual and unlikely to cause serious or widespread offence.’

The ASA said the images were of a type that should not be displayed within 100metres of a school under its rules to combat the sexualisation of children.

In this case, none of the posters were placed near schools and therefore there was no need to reprimand MAC Cosmetics.

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