H&M; ad featuring plus-size model Tess Holliday urges people to recycle clothing

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The Swedish retailer encourages people to 'break fashion rules' and promote sustainability in the ad
Tess, 30, is seen wearing a pink-and-red ensemble, while Iggy, 68, goes commando in H&M recycled denim
Transsexual fashion icon and artist Daniel Lismore and sex blogger Karley Sciortino are also featured in the video

Published: 09:57 EST, 22 September 2015 | Updated: 11:22 EST, 22 September 2015

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A powerful new ad from H&M featuring people of all shapes, sizes, ages and cultures urges consumers to recycle their clothing in order to minimize waste and promote sustainability.

The video, which is narrated by Iggy Pop and includes cameos from plus-size model Tess Holliday, sex blogger Karley Sciortino, and more fashion influencers, encourages people to break the so-called rules of fashion and celebrate their own individuality.

H&M, which launched its first line of sustainable clothing - the Conscious Collection - in 2012, showcases its latest collection of recycled denim in the campaign video, which is titled Close the Loop.

Eco chic: A diverse new ad from H&M featuring people of all shapes, sizes, ages and cultures urges consumers to recycle their clothing. Here, plus-size model Tess Holliday is seen making a cameo in the video

Break the rules: The Swedish retailer's ad, which is narrated by 68-year-old singer Iggy Pop, encourages people to break the so-called fashion rules. Tess, 30, is seen above wearing a red-and-pink ensemble

Two years ago, the Swedish retailer launched its Garment Collecting initiative, which allowed shoppers to turn in a bag of unwanted clothing for a $5 store credit, and now the brand is debuting its collection of 10 denim pieces made from those recycled donations in the video.

In the colorful ad, 68-year-old Iggy - who also appears in the video - is heard in a voiceover urging people to commit supposed fashion faux pas.

'Wear short skirt after 40,' the famous singer narrates as an elderly woman lies sprawled out on a bed in a glittery mini dress.

Be liberated: 30-year-old sex blogger Karley Sciortino (pictured) is just one of the many influencers appearing in the video

Dressed up: Transsexual fashion icon and conceptual artist Daniel Lismore (pictured) is seen dressed in an over-the-top outfit as he shops in a drugstore

Blend in: London-based menswear blogger Pardeep Singh Bahra (middle) appears in the video with similarly dressed men

'Wear short skirt if you're a man,' Iggy says as a man stands proudly in a black mini skirt.

Tess, 30, is seen putting money into a parking meter in a red-and-pink ensemble against a pink wall as Iggy narrates: 'Mix pink and red,' an old school fashion no-no that is now considered to be on-trend.

'Be liberated,' the singer says as Karley, the 30-year-old founder of the sex blog Slutever .com, kneels on a kitchen counter on all fours while wearing a low-cut top and skirt.

No fashion faux pas here: An elderly woman is seen wearing a sparkly mini dress in the ad, which tells consumers that the only rule to fashion is that you should recycle your old clothing

Diversity: H&M's video features men dressed in women's clothing and women dressed in men's clothing

Go commando: Iggy (pictured) appears in the video, which he also narrates, wearing only jeans and holding a garden hose

'Go commando,' Iggy is heard saying as he appears wearing only jeans while holding a garden hose.

The incredibly diverse ad also features transsexual fashion icon and conceptual artist Daniel Lismore and London-based menswear blogger Pardeep Singh Bahra.

It ends with Iggy saying: 'There are no rules in fashion - but one: Recycle your clothes.'

Be yourself: The inspiring ad promotes individuality and sustainability. It has already earned 7.3 million views on YouTube

Fashion for everyone: H&M's colorful video features a man dressed up as a woman (seen above)

Be who you are: A model is seen in the video proudly showing off her un-shaved armpits

A text slide then encourages people to donate their old clothes to H&M, urging consumers: 'Leave your unwanted garments in any of our 3,300 stores.

'We reuse them or recycle them into new clothes,' reads the slide, which goes on to reveal: 'Recycling one single t-shirt saves 2,100 liters of water.'

H&M's video, which debuted on September 2, has already garnered more than 7.2 million views on YouTube.