Stella McCartney designs post double mastectomy bra for women battling cancer in tribute to her late mother Linda

  • The British designer has introduced a new bra to tackle cancer stigmas
  • The undergarment comes in a pretty nude floral design with a feminine feel
  • All proceeds from the bra will go to the Hello Beautiful Foundation

As a tribute to her late mother Linda, Stella McCartney has designed a new post double mastectomy compression bra, which will help support the Hello Beautiful Foundation.

Sold in super soft rose cotton with delicate lace detail, the bra, which costs about £85, has a front zip, wide underband and deep sides to help in the healing process and give its wearers’ a feminine feel.

McCartney, whose mum died from breast cancer in 1998 only three years after being diagnosed, has named the undergarment 'Louise Listening' after her mother's middle name.

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British designer Stella McCartney, left, and Vogue editor in chief Anna Wintour during London Fashion Week

British designer Stella McCartney, left, and Vogue editor in chief Anna Wintour during London Fashion Week

Stella McCartney's 'Louise Listening' bra has been made in tribute to her late mum Linda McCartney

Stella McCartney's 'Louise Listening' bra has been made in tribute to her late mum Linda McCartney

Speaking to Telegraph, McCartney explained her creative thinking behind the design: ‘We wanted to bring something feminine and beautiful into a bra that is taboo.

The cold hard reality of cancer is reflected in its practical and clinical bandage style bras, but this delicate design gives women who are battling cancer, or in the recovery stages, something positive and stylish to wear.

She added: ‘We wanted women to know that you can still be feminine, have your sensuality, have all of the things that are attached to being a woman and that part of your body can still feel beautiful on the outside, as well as the inside.

Stella (far right) pictured with her dad Paul and her mum Linda, boarding a private plane in the mid-70s

Stella (far right) pictured with her dad Paul and her mum Linda, boarding a private plane in the mid-70s

Paul and Linda McCartney share an intimate snap with newborn Stella on September 17, 1971

Paul and Linda McCartney share an intimate snap with newborn Stella on September 17, 1971

‘There are so many different emotions attached to the tragic realities of having had a double mastectomy, many cultures are unaccepting and terrible things happen to women both physically and emotionally.

‘We just wanted to make something that allows women undergoing this to have something to be proud of, something with no shame attached.’

One in eight women will be diagnosed with breast cancer in their lifetime, and have to face one or all of the following extensive and intrusive treatments: surgery, chemotherapy, radiation, or hormone therapy.

Stella stands with parents Paul and Linda at their marriage blessing, 1969 at St John's Wood Anglican Church

Stella stands with parents Paul and Linda at their marriage blessing, 1969 at St John's Wood Anglican Church

For most feeling pretty, womanly or glamorous goes out the window and the triviality of vanity and everything associated with it pales into insignificance.

But the Hello Beautiful Foundation, urges people to find the beauty in the battle and to try to eliminate the ugliness that can infect a cancer patients’ life.

All proceeds from Stella’s ‘Louise Listening’ bra will go to the foundation, to help in its on-going and critical cause. 

On their website the foundation states: 'Our exhibits and other awareness campaigns are designed to highlight the benefits of living a healthy, non-toxic lifestyle — a lifestyle which starts with personal happiness and extends into health, nutrition and social responsibility. 

'We actively bring artists, brands and other activists into this conversation in hopes that together we can achieve a better understanding of breast cancer and finding sustainable ways of preventing this illness.'  

Fund raisers gather in Old Town Square, Prague, Czech Republic to promote breast cancer awareness

Fund raisers gather in Old Town Square, Prague, Czech Republic to promote breast cancer awareness

The breast cancer awareness ribbon symbolises moral support for women suffering from the disease

The breast cancer awareness ribbon symbolises moral support for women suffering from the disease

With Stella by their side, Hello Beautiful has introduced a #nolessawoman hashtag to get awareness about breast cancer trending.

Meanwhile Breast Cancer Awareness Month lands in October every year, and aims to help create awareness around the disease, reminding women of the necessary steps they should be taking to detect cancer.

In recent years, there has been a gradual reduction in female breast cancer among women aged 50 and older.

Death rates from breast cancer have fallen since 1990 because of screening and early detection, increased awareness, and improving treatment options.

A change in the breast area or nipples area such as lumps, tenderness, skin texture, dimpling, discharge and swelling are indicators that there could be cancer in the tissue.

Women are advised to check their breasts regularly for these tell-tale signs, so doctors can catch the cancer in its early stages.

While a cause hasn't been identified there are environmental risk factors that doctors warn against, such as: A lack of physical activity, poor diet, obesity, excessive alcohol consumption, radiation chest therapy and combined hormone replacement therapy.

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