David Beckham shows off his muscles as he models new fashion range for H&M;

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The 40-year-old footballer has unveiled his latest designs for H&M
Poses in a dapper suit, vests and knitted jumpers in new shots
Also called on actor Kevin Hart to star alongside him
See more of the latest news and pictures of David Beckham

Published: 03:43 EST, 23 September 2015 | Updated: 10:35 EST, 24 September 2015

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Susanna Reid got hot under the collar whilst interviewing David Beckham on Good Morning Britain on Tuesday - and his latest set of modelling images are likely to have the same effect on the flirty presenter.

The 40-year-old footballer has unveiled his latest designs for high street store H&M and showcases his toned arms and ever-growing tattoo collection in the campaign shots.

Posing in a dapper suit, vests and knitted jumpers, the father-of-four proves he can look good in anything in the new images.

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David Beckham has unveiled his latest designs for high street store H&M and showcases his toned arms and ever-growing tattoo collection in the black and white campaign shots

The collection, which lands in store on October 1, is made up of key wardrobe essentials that David believes every man needs each season.

The footballer has also called on actor and comedian Kevin Hart to help promote his new garments - and the pair star in a video, which gives a humorous take on the world of Beckham himself.

In the campaign for the new Modern Essentials selected by David Beckham Autumn 2015 Collection, Hart plays an actor preparing to take on the role of Beckham.

Speaking about teaming up with the actor, David said: 'Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I did making it.'

The collection, which David styled himself, is made up of key wardrobe essentials that he believes every man needs in his wardrobe each season

In the campaign for the new Modern Essentials selected by David Beckham Autumn 2015 Collection, the father-of-four proves he can look good in anything

Posing in dapper suits and bomber jackets, the former footballer works each look to perfection

The footballer has also called on actor and comedian Kevin Hart to help promote his new garments

The pair star in a video, which gives a humorous take on the world of Beckham himself

Kevin, famed for his turn in Get Hard, The Wedding Ringer and Ride Along, added: 'To be able to make fun of a global icon like David Beckham is a comedian’s dream.

'I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign.'

David's new campaign comes a day after the footballer-turned-model was being interviewed by GMB presenter Susanna Reid about his new role in a short film for motorcycle clothing brand, Belstaff, when the flirty journalist commented on the heat from the studio lights.

'It's blinking hot under these lights, isn't it?', said Reid as she fanned herself.

Speaking about working with David, Kevin Hart said: 'I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign'

Speaking about his latest campaign and video with Kevin, David said: 'I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I did making it'

Beckham replied: 'It's very hot. I'm surprised, you've got an amazing dress on and I'm in a T-shirt.'

'I should have worn the T-shirt,' Reid replied.

After greeting the pin-up with a formal handshake, things got a little friendlier as Reid reclined in her chair and launched into her flirty interview.

David later joined wife Victoria Beckham as she hosted a special dinner at her London boutique to celebrated a year of business at the Dover Street store.