David Hasselhoff's daughter Hayley in shoot to launch The Curve Fashion Festival

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Hayley, 22, snapped up to promote a festival dedicated to curvy women
Will fly in from LA to Manchester to promote positive body image
Has already modelled for Yours Clothing and done some acting

Published: 03:56 EST, 24 September 2015 | Updated: 11:56 EST, 24 September 2015

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She's walked in plus-size fashion week and is a mouthpiece for the industry - and it looks like someone's been paying attention to Hayley Hasselhoff.

Hayley, the 22-year-old daughter of David Hasselhoff, has been snapped up to promote a festival dedicated to curvy women.

Hayley and her plus-size pals are helping launch The Curve Fashion Festival and have collaborated with plus-size magazine, SLiNK, to star in a shoot to promote the event in Manchester on Saturday.

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David Hasselhoff's plus-size model daughter Hayley looks incredible as she stars in a shoot to launch the UK's largest festival for curvy women in Manchester

Starring alongside Hayley in the shoot is Denise Bidot, Felicity Hayward, Louise O'Reilly and Nicolette Mason.

Speaking about the new shoot, Editor of SLiNK Magazine, Rivkie Baum, said: 'While the circus of fashion week takes hold across the four major fashion cities, plus-size fashion is certainly grabbing a lot of the headlines.

'We are incredibly excited to release the cover for the collaborative issue with The Curve Fashion Festival, Blonde Ambition & a Hint of Pink. It pulls together some of the industry's hottest talent that are really making a name for themselves across different areas of the plus industry.

'It also brings together four of the stars of the event, as well as celebrating these women's achievements so far and the plans they have in the coming months ahead.

'From rocking runways to becoming tastemakers within the industry, they are role models for legions of young women, reminding them that they can follow their dreams and achieve too at whatever dress size.'

Starring alongside Hayley in the shoot is Denise Bidot, Felicity Hayward, Louise O'Reilly and Nicolette Mason

Hayley has already walked in plus-size fashion week and is a mouthpiece for the industry

Miss Hasselhoff played Amber in the ABC Family original series Huge and has landed a string of plus-size modelling gigs

Zoe Pennick, Director of The Curve Fashion Festival, added: 'We're absolutely delighted to be launching The Curve Fashion Festival with such an array of exciting and established brands and retailers. And we hope this innovative and positive collaboration with SLiNK Magazine will inspire confidence and progress within the industry.'

This isn't Hayley's first major fashion coup. The fledgling model was recently unveiled as the face of plus-size clothing brand, Yours Clothing.

Miss Hasselhoff, who played Amber in the ABC Family original series Huge, last year told The Huffington Post that ‘at the end of the day [plus-size] just means “curvy.”’

She feels that the word ‘plus-size in the [fashion] industry is very different from people’s mind view of what plus-size really should mean.’

The fledgling model was recently unveiled as the face of plus-size clothing brand, Yours Clothing

Hayley, who started modelling at the age of 14, is well aware of the challenges facing women of larger sizes when they go shopping.

She says that she hopes her work as a model will help change the fashion design landscape and appropriate larger sizes as equally fashionable to smaller ones.

‘What we're doing is showing different body shapes and sizes so that you can feel confident with any shape or size that you are,’ she said.

The young model added that ‘fashion can always be a part of your life no matter what shape or size you are. You don’t need to feel like you have to fit into a box because you aren't a certain size that your favorite designer carries.’

The seasoned poser broke onto the scene with a contract at Ford Models, which helped her gain contracts with retailers including Torrid.

She was the ambassador for Paris’s Plus-Size Fashion Weekend, where she walked in multiple runway shows.