Kendall Jenner, Gigi Hadid and Jourdan Dunn smolder on the subway in new campaign for highly-anticipated Balmain x H&M collaboration
- The three stars are joined by male models Hao Yun Xiang and Dudley O'Shaughnessy in the first ad, which was released on Friday
- Eagerly-anticipated designer collaboration will be available in stores on November 5
Fans of H&M's designer collaborations have been whipped into a frenzy following the official campaign launch of the affordably-priced retailer’s joint venture with Balmain.
The Balmain x H&M ads star Balmain favorites Kendall Jenner, 19, Gigi Hadid, 20, and 25-year-old Jourdan Dunn.
The first released image from the new campaign features Kendall, Gigi, and Jourdan striking poses on a subway alongside male models Hao Yun Xiang and Dudley O'Shaughnessy, and three other ads featuring the strikings stars made their debut on Yahoo Style on Friday.
Beautiful brand: Gigi Hadid (left), Kendall Jenner (right) and Jourdan Dunn (center) joined male models Hao Yun Xiang (left) and Dudley O'Shaughnessy (right) on a subway for Balmain x H&M’s first ad
Give it some glitz this season in an embellished dress by Balmain x H&M
November 5th couldn't come soon enough! This Balmain collection for H&M has got us buzzing with anticipation and delight for it's big unveiling and with a star studded cast featured on their advertisements, how could we not?!?
Jourdan Dunn is wearing the same dress Gigi (right) wore to The Harpers Bazaar Icons party, and Gigi is wearing the same embellished blazer we saw on Kendall a few months ago at the Billboard Music Awards.
It's all about sparkles, bead work and embellishments for this collaboration and we're all for a bit of glitz so we love this uber shiny number and while it may be super short, the high neck and long sleeves keep it on the side of demure.
Like we said, this collection isn't available to buy until early Novemeber so in the meantime check out the full Balmain line (right at Barney's) or get the look for less with our edit of similar sequinned looks below.
Gigi and Jourdan are wearing the brand's iconic embellished jackets, while Kendall looks chic in a monochrome ensemble with gold hinge rings on both hands.
The campaign, which reveals new pieces from both the men's and women's collections, was shot by Mario Sorrenti.
Although Balmain's Fall 2015 looks were glitzy and over-the-top, the new H&M collection appears to be more stripped down, while still preserving the military-inspired detailing for which the designer is renowned.
The collection - being promoted with hashtag #HMBalmaination - will be available November 5 at 250 stores worldwide, as well as online.
Glitz and glamour: In another ad, Kendall can be see modeling a plunging emerald green mini-dress, while Jourdan and Gigi look pretty in pink and red
Gold glam: The collaboration features military-inspired detailing, which Balmain is known for
Monochromatic: Another image from the campaign shows Kendall posing in a luxurious fur jacket
Kendall and Jourdan both gave fans a preview of the collaboration when they attended the Billboard Music Awards back in May wearing looks from the line.
'When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign,' said Olivier Rousteing, the label’s creative director, in a statement.
And the models are no strangers to working with the designer, as Kendall and Gigi also star in Balmain's Fall 2015 campaign alongside their sisters Kylie Jenner and Bella Hadid.
Olivier said that the Fall 2015 campaign was a 'celebration of the unique and unconditional love of siblings'.
Picture perfect: Jourdan, Kendall, and Balmain creative director Olivier Rousteing (center) show off three looks from the new collaboration
Family fashion: Kendall and Kylie Jenner showed off sparkly designs with smoky eyes in the Balmain Fall 2015 campaign
Sister act: Bella applied lipstick to Gigi's signature pout in an ad for Balmain's Fall 2015 campaign
Double duty: Model Joan Smalls and her sister Erika also modeled for the designer's Fall 2015 ads
In Kendall and Kylie's photo, the sisters went big and bold in glitzy, long-sleeve dresses, while the Hadid girls showed off some swinging fringe as a red dress-clad Bella applied lipstick to Gigi.
Model Joan Smalls and her sister Erika, a social entrepreneur who is not normally in front of the camera, were also featured in the campaign as they smoldered in gold and black tops, faux fur and wide green belts.
H&M's designer collaborations are eagerly anticipated every year, and the company has previously worked with many beloved designers including Alexander Wang, Stella McCartney and Karl Lagerfeld.
While Balmain's military-inspired looks can command four-figure price tags, H&M's past designer collaborations have offered accessories based as low as $10, T-shirts for around $30 and higher-prices pieces like jackets starting at around $250.
First look: Jourdan, Olivier, and Kendall Jenner wore looks from the new collaboration to the Billboard Music Awards in May
Fashion fan: Kendall, Jourdan and Gigi all walked in Balmain's Fall 2015 show at Paris Fashion Week
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