The life and soul of the party! Kendall Jenner turns a boring bash into a fun-filled rave as she stars in new campaign video for Estee Lauder
- Kendall, 19, stars in a new commercial for the beauty brand's Double Wear Makeup To Go Liquid Compact
Kendall Jenner proves she really can liven up any party in her latest campaign for Estee Lauder, which introduces the iconic beauty brand's new eight-hour-wear make-up for the 'woman on the go'.
The 19-year-old, who was named as the new face of the cosmetics company last November, takes center stage in the clip, which debuted on Monday and sees her attending a dull event at which everyone is more focused on their smartphones than on the people around them.
Each time a new person arrives at the bash, the model leaps up to greet them, before returning once again to her iPhone, sitting alongside several other model-esque guests who are all doing the same thing.
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Beauty icon: Kendall Jenner stars in a new video ad for Estee Lauder's s Double Wear Makeup To Go Liquid Compact
The model looks stunning in studded leather jacket, black shorts and sky-high stilettos in her latest campaign video for the beauty brand.
Kendall's raven hair is parted in the middle, and she dons a nude lip and kohl-rimmed eyes, which highlight her flawless skin.
Disaster strikes when the ladies' phone batteries die all at once however, and they all look around in horror at the prospect of having to actually talk to one another, as the lights all go out.
Not one to be deterred by a few technical glitches however, Kendall whips out her Estee Lauder compact to touch-up her face, at the same time bringing the lights back to life and getting the party back in swing.
Enthusiastic greeting: The 30-second clip begins with the 19-year-old arriving at a friend's house for a party
Technology addiction: At the party, everyone, including Kendall, is on too busy looking at their phones to interact with anyone else
Gorgeous glow: In the beauty brand's latest commercial, Kendall's raven hair is parted in the middle, and she dons a nude lip and kohl-rimmed eyes, which highlight her flawless skin
Completely distracted: Some fans of the commercial commented that it was an accurate depiction of society today
Estee Lauder's Double Wear Makeup To Go Liquid Compact, which retails for $45, is housed in a spill-proof case that allows wearers to choose their amount of coverage with the lick of the button.
'Find out what makes @kendalljenner's party come to life,' the brand captioned the footage on its Instagram page.
The abbreviated video received 4,500 likes within a half hour of it being posted, with some praising the ad for commenting on today's social norms.
Party saver: After her cell phone dies, Kendall brings out her Estee Lauder compact, which literally lights up the room
Great design: Estee Lauder's Double Wear Makeup To Go Liquid Compact (right), which retails for $45, is houses in a spill-proof case that allows wearers to choose their amount of coverage with the lick of the button
Out and about: After she touches up her make-up, Kendall is ready to go mingle with the crowd
'This is so true and really we all rather be on our phone than interact with others,' one person wrote. 'Very sad. Glad to see such an inspiring ad. Turn those devices off guys. Is not the end of the world.'
In the nine months since she was named as one of Estee Lauder's newest brand ambassadors, Kendall has worked on a number of different campaigns for the beauty giant, including several video ads for its Modern Muse cosmetics and fragrance collection.
Earlier this month, the Keeping Up with the Kardashians star debuted another video for the line of beauty products, once again donning a collection of bold red fashion items, and her now-signature red lip, while walking through the streets of Manhattan before leaping onto a yellow cab.
Sweet smell of success: Kendall attended an event to promote Estee Lauder's Modern Muse le Rouge perfume at Macys in New York City earlier this month
Runway star: Kendall can be seen walking at the Diane von Furstenberg show during New York Fashion Week earlier this month (left) and running to Fred Segal in a denim jumpsuit (right)
Do it in a denim jumpsuit like Kendall's
Celebrities are beginning to transition into Fall! And Kendall is killing us in this flared leg denim jumpsuit by Frame Denim.
We've told you till you're probably blue (denim) in the face but listem, we gonna say it again -- the groovy '70s are in, baby!
And take this ensemble here with it's classic indigo dye, bell bottom cut pants paired with some tan accessories -- wooo Kendall is just ticking all our sartorial boxes.
The good news is that you can buy this all-in-one from Net-a-Porter.com and it's not terribly expensive when you consider that it's an easy does it ready made outfit that is both cute and stylish.
But if the end of summer has you pinching pennies then fear not because we've lined up some great alternatives in the edit below.
Have a look!
Beautiful friendship: Kendall is close pals with fellow supermodel 2--year-old Gigi Hadid (pictured) and is often photographed with her on - and off - the runway
Kendall recently revealed to Daily Mail Online that this latest campaign video was shot at the end of last year, just after her birthday celebrations in Los Angeles, which took place in November.
'It was shot right after my birthday in LA so I was in great spirits!' she said.
The brand have no doubt been thrilled with the overwhelmingly positive response Kendall's campaigns have been attracting on social media; when the brand announced that she had been chosen as the newest face of its popular beauty products, a spokesperson confessed that Kendall's dedicated Instagram following had been a huge part of her appeal.
And thus far the strategy has been paying off; in the week after Kendall's new role was announced, the brand's Instagram account gained 50,000 new followers, while a recent clip from one of the new campaign videos earned over 9,000 likes just a few hours after being shared on the brand's account.
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