Keep your shirt on, Tevez is told

The Premier League have written to Carlos Tevez and Manchester City warning them that the Argentina striker will be fined if he continues to pull up his shirt to display different messages on his vest, which the player has done after scoring in three successive games this season.

Tevez has been careful not to be booked while promoting three impoverished areas — Fuerte Apache, Lugano 1y 2 and Villa La Nata — around his family home in Buenos Aires by keeping the City jersey under his chin.

Passionate: Tevez reveals his latest undergarment after scoring against Liverpool

Passionate: Tevez reveals his latest undergarment after scoring against Liverpool

But the Premier League, who were suspicious that there might be a Cyprus holiday resort which is also called Villa La Nata, do not want Tevez to continue with this type of goalscoring celebration.

However, it is understood the Argentine is happy to carry on and pay a fine if necessary because the place names mean so much to him.

City will not want to rock the boat while things are going so well with Tevez.

Share mystery

Arsenal might be finding it difficult to keep hold of their best players but 40 shares in the club have each been traded over the past week for a remarkable record-breaking £17,000, valuing the Gunners at £2billion. The buyer remains unknown.

American owner Stan Kroenke would have had to declare the purchase, while Russian billionaire Alisher Usmanov’s advisers deny he has added to his 29.9 per cent holding, believing a speculator has bought and sold 20 shares.

Meanwhile, the Premier League — on Arsenal’s instigation — have tightened their ownership rules so that a 30 per cent holding does not automatically entitle an investor to have access to the club’s books.

Lapasset's big ambition

Olympic dream: Lapasset

Olympic dream: Lapasset

Bernard Lapasset, president of the International Rugby Board, makes no secret of his great ambition to join the International Olympic Committee, especially with Rugby Sevens becoming an Olympic sport.

So the appointment of Brett Gosper, however well qualified, as chief executive of the IRB has not gone unnoticed when his father is Kevan Gosper, Australia’s most senior member of the IOC.

BT go French

BT Vision, who need to build a sports channel quickly around their Premier League portfolio next season, have bought French club rugby’s Top 14 competition — even though they cannot screen it for a year.

BT have also started talks with potential football presenters, including Gary Lineker. But it is understood Lineker is more likely to renew his BBC contract, which expires in July 2013, even though he will have to take a considerable pay cut.

Broadcasting darling Clare Balding is also the more likely choice to lead BBC’s 2016 Olympic coverage.

Channel 4’s false start

Channel 4’s coverage of the Paralympics will be under the closest scrutiny following LOCOG’s decision to award them the contract in preference to the BBC.

So it was not the best of starts that their Tuesday night programme, supposedly featuring the lighting of the cauldron at Stoke Mandeville, went off air 12 minutes before the event took place.

Ironically, the lighting was shown live on BBC News 24.

A C4 spokesman blamed an ‘unfortunate’ over-run in a ceremony that could have been arranged around the channel’s programming.

In contrast to the British Olympic Association’s lavish money-no-object approach to London 2012, with an army of staff, the British Paralympic Association could not afford to rent an office in the main press centre in the Olympic Park or man it.

Rugby legacy for Olympic Stadium?

The recommended venues to host the 2015 Rugby World Cup being put forward to a board meeting next week will include the Olympic Stadium, with the proviso that it fits into still-to-be decided legacy plans.

But it is another sign of the option to have mixed usage of the venue, with concerts and one-off sports events, when a deal with hot tenancy favourites West Ham United is still to be agreed.