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Elizabeth Hurley, 50, stuns in strapless fitted dress as she turns the Empire State Building pink to kick-start Breast Cancer Awareness month

By Sophia Moir For Mailonline and Caitlin O'toole For Dailymail.com

Published: 14:55 EST, 1 October 2015 | Updated: 04:00 EST, 2 October 2015

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She might have turned 50 this year, but Elizabeth Hurley could pass for a woman half her age.

The British actress looked glowing as she appeared atop the Empire State Building in New York City on Thursday.

The brunette beauty stunned as she turned the iconic Manhattan building pink, officially launching Estee Lauder's Breast Cancer Awareness Month.

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Gorgeous: Elizabeth Hurley, 50, looked glowing as she appeared atop the Empire State Building in New York City on Thursday

The charity ambassador looked gorgeous in a pink strapless frock, the fitted dress highlighting her slender physique.

The gorgeous star accessorised with green metallic heels and a pink ribbon pin, in aid of the breast cancer charity.

Elizabeth styled her brunette locks into tousled curls whilst she sported a stunning make-up look, consisting of defined brows, smokey eyes and glossy lips.

Charity work: The brunette beauty stunned as she lit the iconic Manhattan building pink, officially launching Estee Lauder's Breast Cancer Awareness Month

Toned: The charity ambassador looked gorgeous in a pink strapless frock, the fitted dress highlighting her slender physique

She was also joined by William P. Lauder, the Executive Chairman of Estee Lauder Cosmetics, for the important charity moment.

Taking to the official Breast Cancer Awareness Instagram account on Thursday, the mother-of-one wrote that she was honoured to take part in the campaign.

Alongside a snap of her posing in the NYC building, she captioned the image: 'So honored to once again illuminate the @empirestatebldg pink for @bcacampaign to bring attention to breast health and #BreastCancerAwarenessMonth #BCAstrength [sic]'.

Glamorous: The gorgeous star accessorised with green metallic heels and a pink ribbon pin, in aid of the breast cancer charity

Cosmetics boss: She was also joined by William P. Lauder, the Executive Chairman of Estee Lauder Cosmetics, for the important charity moment

British beauty: Elizabeth styled her brunette locks into tousled curls whilst she sported a stunning make-up look, consisting of defined brows, smokey eyes and glossy lips

Supportive: Liz puckers up for a kiss with the Estee Lauder boss, who she worked alongside to light up the Manhattan landmark

Charitable pals: The mother-of-one has worked closely with William P. Lauder for Estee Lauder's 'Every Action Counts, What's Yours?' campaign

Passionate: The London-born actress has travelled around NYC in recent days to promote the charity initiative

Good cause: Taking to the official Breast Cancer Awareness Instagram account on Thursday, the mother-of-one wrote that she was honoured to take part in the campaign

But it's not the first lot of campaigning she's been doing this week, as she hosted the Estee Lauder 'Pink Party' at Bloomingdales department store in New York City on Wednesday.

The Royals star, who is the company's ambassador in the fight against breast cancer, showed off her age-defying figure in two pink dresses as she kicked off Breast Cancer Awareness month.

Elizabeth flaunted her cleavage in a low-cut, bright pink dress, showcasing her incredible figure.

Hot pink: Earlier this week, Liz wore a form-fitting pink dress as she attends an event to promote Breast Cancer Awareness month at Bloomingdale's in New York

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The British actress may be 50-years-old but she looked half that as she made an appearance at a charity event last night. It helps, of course, that she is in such great shape and that she knows just how to dress her hourglass figure.

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The British beauty wore her light brunette hair in soft waves over her shoulders.

Her skin-tight pink dress featured detailed stitching around the bodice, a heart-shaped neckline and pretty cap sleeves.

The model added sparkling, light pink earrings and played up her blue eyes with mascara.

Pretty look: The 50-year-old wore matching pink earrings and a breast cancer ribbon pin

Favorite color: The Royals actress added blue snakeskin heels and a gold clutch

Hurley accessorized with a boxy gold-and-black clutch.

She added blue snakeskin patterned heels with peep-toes, which showed her dark blue pedicure.

The Austin Powers actress appeared to be thrilled to show her support for such a worthy cause, smiling as she arrived at the posh department store in Manhattan.

Worthy Cause: The Estee Lauder model was there as Ambassador for Breast Cancer Awareness month

Earlier, the stylish star donned another pink gown as she hosted a fundraising lunch at Bloomingdale's in New Jersey.

For that event, she went for a more delicate look in a form-fitting lace dress with a high, sheer neckline.

Hurley, who plays scheming Queen Helena on E! show The Royals, swapped out her blue shoes for matching pink suede heels.

And she ditched the gold clutch in favour of a soft beige clutch as she arrived to host the Breast Cancer Awareness luncheon in Short Hills, New Jersey.

Same but different: The Royals actress wore a lacy pink dress and matching heels for an appearance at Bloomingdales in Short Hills, New Jersey on Wednesday

There, the Breast Cancer Awareness ambassador spoke to the crowd about health and the importance of medical research to help find a cure for the disease.

Earlier, the swimsuit designer had shared a selfie from her car as she made her way to the New Jersey luncheon.

'Decked in pink for the 2015 @bcacampaign in NYC,' she captioned the selfie.

'On the way to Bloomingdales in Short Hills NJ for a fund raising lunch,' she wrote.

Ready to go: Hurley shared a selfie from her car as she headed off to host the event

Hurley is the mother of thirteen-year-old son Damian, whose father is businessman Steve Bing.

The model rose to fame while dating British actor Hugh Grant, who is her son's godfather. She later married Arun Nayar in 2007 but they divorced in 2011.

She was later engaged to Australian cricket star Shane Warne before they called off the relationship.