From blushing brides in high-necked gowns to barefoot bohemians in fun frills: Fashion-focused video charts the evolution of the wedding dress over the last 100 years 

  • The new video, by media company Mode, charts the evolution of bridal fashion from 1915 to 2015 

A stunning new video charts the changing tides of bridal fashion over 100 years, revealing how women from every era have dressed for their big day. 

The video, created by media company Mode with the help of model Lolly Howie, documents the evolution of the wedding dress from 1915 until today, using a team of hair and make-up artists to depict the changing landscape of the fashion industry throughout the past 100 years in just three minutes.

'Say “I Do” to our blushing bride, 100 times over. We’re back with another century of chic wears, and this time, we’ll be walking down the aisle,' reads the caption for the video.

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The canvas: Model Lolly Howie (pictured) stars in Mode's 100 Years of Wedding Dresses in 3 Minutes, which documents the evolution of the gown from 1915 to today

The canvas: Model Lolly Howie (pictured) stars in Mode's 100 Years of Wedding Dresses in 3 Minutes, which documents the evolution of the gown from 1915 to today

Evolution: Starting with 1915, lace and updos are the style, while ten years later, hemlines have raised and waistlines have dropped
Evolution: Starting with 1915, lace and updos are the style, while ten years later, hemlines have raised and waistlines have dropped

Evolution: Starting with 1915, lace and updos are the style, while ten years later, hemlines have raised and waistlines have dropped

Simple chic: The 1930s bridal look sees the model in a simply slip gown with a lace jacket over it and an understated bouquet, likely to indicate the era's tough financial times

Simple chic: The 1930s bridal look sees the model in a simply slip gown with a lace jacket over it and an understated bouquet, likely to indicate the era's tough financial times

The beginning of the clip sees model Lolly in underwear and a white lace bodysuit, ready to be set upon by the stylists.

Starting with 1915, Lolly is draped in a long lace gown with her hair back in a demure bun and given a very minimal make-up look.

After the Edwardian era ended, empire line gowns became the top trend for brides. Waistlines were higher and sleeves were shorter than in previous decades, and classic intricate lace was also a common sight at the altar.

In those early years of the century, make-up was available - including the first mascara, produced by Max Factor - but a natural look was the most praised. As for hairstyles, updos were the way to go.

Making the transition into the roaring 20s and the flapper era, the hemline on the dress rises for the 1925 section of the video. The dropped waist and heightened hem would make it easier for the bride to bop along to a jazz ensemble at her reception. 

Inspired by the likes of era icon, actress Clara Bow, Lolly's lips are painted in the bee-stung pout look for this portion of the evolution.

For 1935, Lolly is clad in a very simple, long white slip dress - likely to signal the economic hardship of the times, which saw women marry in simpler, more affordable gowns. However, the look is classed up with a long, long-sleeved lace jacket.  

Set upon: Lolly is draped, drawn and teased into the various looks for each decade in the video
Set upon: Lolly is draped, drawn and teased into the various looks for each decade in the video
Set upon: Lolly is draped, drawn and teased into the various looks for each decade in the video

Set upon: Lolly is draped, drawn and teased into the various looks for each decade in the video

Vintage glam: Mode's war-time bride of 1945 sported pearls and victory rolls in her hair for a glamorous touch

Vintage glam: Mode's war-time bride of 1945 sported pearls and victory rolls in her hair for a glamorous touch

The new look: Christian Dior's first collection debuted in 1947 and became a big influence on the 50s styles with full skirts and nipped-in waists

The new look: Christian Dior's first collection debuted in 1947 and became a big influence on the 50s styles with full skirts and nipped-in waists

Red lips and a very understated bouquet - again, likely because times were tight - top off the look for the 30s era. 

Rounded shoulders and gathered sleeves form the silhouette for Lolly's gown representing the 1940s - a time when World War II was raging and many women had to deal with minimal wedding accouterments thanks to rationing. 

The Mode look, however, appears to hearken back more to the style that would have been worn by wealthier women. Her lips are slicked with scarlet and she has victory rolls pinned in her hair, which are accompanied by pearl jewelry to add an extra touch of glamour.

In 1947 French designer Christian Dior debuted his first collection. This would eventually be called the 'New Look', with designs featuring nipped-in waists and full skirts that fell to the mid-calves - the ballerina length. This style soon became all the rage.

In keeping with history, 1955's look sees Lolly dressed in a petticoat and a full skirted gown cinched at the waist. The sweetheart neckline visible under the lace is more than a touch reminiscent of the one Elizabeth Taylor famously wore in Father of the Bride in 1950. 

Princess pretty: Bouffant hair and bows are the prominent elements in Mode's 1965 bridal look

Princess pretty: Bouffant hair and bows are the prominent elements in Mode's 1965 bridal look

Back to basics: Hippie style influenced Mode's 1970s look, which sees Lolly donning a distinctly bohemian style with bare feet and a floral crown
Back to basics: Hippie style influenced Mode's 1970s look, which sees Lolly donning a distinctly bohemian style with bare feet and a floral crown

Back to basics: Hippie style influenced Mode's 1970s look, which sees Lolly donning a distinctly bohemian style with bare feet and a floral crown

Made-up: The 80s look sees Lolly given tons of bright blush and eye shadow as well as more exaggerated hair

Made-up: The 80s look sees Lolly given tons of bright blush and eye shadow as well as more exaggerated hair

Contrast: The over-the-top 80s look made way for the much simpler 90s styles as Vera Wang's designs were coming on the scene in a big way
Contrast: The over-the-top 80s look made way for the much simpler 90s styles as Vera Wang's designs were coming on the scene in a big way

Contrast: The over-the-top 80s look made way for the much simpler 90s styles as Vera Wang's designs were coming on the scene in a big way

With starlets like Elizabeth and Marilyn Monroe dominating the silver screens, heavier make-up was becoming more popular, so Lolly is given full, fuchsia lips and long false eyelashes. 

Bouffant hair and bows is the order of the day for the 1960s style, with floral detailing on a simple waist-cinching gown and a modest neckline.

Frosted lips, false eyelashes and teased hair reflect the period of social and cultural change with subcultures like mods, rockers and hippies influencing popular fashion.

The latter of these subcultures, the hippies, seem to have had the prevailing hold on Mode's 1970s look, where Lolly is left barefoot in a bohemian style double-knit gown featuring a square neckline and topped with a floral crown. 

The free and easy theme is followed through on the hair and make-up which is respectively left loose and flowing, and fresh-faced. The look is completed by a bright contrasting bouquet, which were popular in the era.

But from those earthy roots sprouts a much more over-the-top look in the decadent 1980s, where the video's bride is given copious amounts of blush and eye shadow, and similarly big, big hair. 

Moving to modern: Veils became less popular in the early days of the millennium, but were back in trend in time for 2015
Moving to modern: Veils became less popular in the early days of the millennium, but were back in trend in time for 2015

Moving to modern: Veils became less popular in the early days of the millennium, but were back in trend in time for 2015

Ready for the altar: The video is the latest in Mode's 100 Years series, which has already tackled women and men's American fashion as well as lingerie

Ready for the altar: The video is the latest in Mode's 100 Years series, which has already tackled women and men's American fashion as well as lingerie

Puffy sleeves were a common look for 80s brides - such as with Princess Diana - and the high neckline was also a usual sight at weddings of the era.

The 1990s saw simplicity come roaring back into fashion, with embellishments on gowns becoming rare. Vera Wang's gowns were coming onto the scene in a big way during this decade. 

Mode's 1995 bride sports a far more toned-down look. An elegant off-the-shoulder gown is accompanied by a simple veil and a classy make-up style.

Simple stays on-trend for the next decade and even veils were dropped in favor of tiaras or fascinators. 

Lolly is dressed in a strapless gown with a sweetheart neckline and not an embellishment to be seen - all in line with the increasingly secular attitude towards weddings.

On to the present day style, Lolly dons a modern gown with a mix of retro lace and floral embellishments mixed in, topped off with a cool-colored bouquet and a simple wavy hairstyle covered by a full veil.

The video is the latest in a series of 100 Year projects done by Mode, who have previously taken on women's fashion and lingerie

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