Sunrise lose ratings war with breakfast show rival Today... despite winning exclusive interview with Justin Bieber
It was supposed to be a ratings winner, but extensive coverage of Justin Bieber’s intimate Sydney gig was not enough to push Sunrise viewing figures above breakfast time rival Today.
Host David Koch and Samantha Armytage reported live from the coastal city’s Cockatoo Island on Wednesday morning as Bieber entertained a select group of predominantly female fans.
With unique access to the Canadian star, Seven Network show Sunrise were expected to trump their Channel Nine rival – but narrowly lost out by a 33,000 viewer margin.
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Better luck next time: It was supposed to be a ratings winner, but extensive coverage of Justin Bieber’s intimate Sydney gig was not enough to push Sunrise viewing figures above breakfast time rival Today
The breakfast daily pulled in 306,000 for their coverage of the live event – which included an awkward, occasionally stilted interview with Bieber conducted by Koch and Armytage.
At one point 39-year-old Sam looked to be fishing for a compliment - which she didn't receive - when she remarked: 'I'm not technically your demo[graphic], I'm a little bit older than that'.
The pair even took an on-air selfie with the hit-maker, but Koch's hands appeared to shake uncontrollably as he fumbled with the camera.
Look away now! Hosts David Koch and Samantha Armytage The even took an on-air selfie with the hit-maker, but Koch's hands appeared to shake uncontrollably as he fumbled with the camera
'Kochie your hand's shaking,' Sam cried after they finally got a shot, to which the 59-year-old said in his defence: 'I was nervous!'
Meanwhile Today hosts Karl Stefanovic and Lisa Wilkinson were learning how ride a bull and crack a whip in Queensland Outback town Longreach - the latest pit-stop on Today's 'We Love Australia' tour.
Despite its comparatively tame surroundings the show, filmed from the rural town's Stockman's Show, romped home with 339,000 viewers.
Meanwhile: Today hosts Karl Stefanovic and Lisa Wilkinson were learning how ride a bull in Queensland Outback town Longreach - the latest pit-stop on Today's 'We Love Australia' tour
Here we go: The pair even tried their hand at cracking a whip at the rural town's Stockman's Show
Elsewhere The Bachelorette built on its initial success by winning 992,000 metropolitan viewers - 117,000 up on opening night figures of 875,000.
Elsewhere The Block picked up 776,000 viewers, while Celebrity Apprentice built on last week's show with 595,000 watching Geoffrey Edelsten's departure.
The hotly contested battle between rival news shows saw Seven news trump Nine with 1,097 million viewers during the 6:00pm slot.
But Seven balanced the scales by claiming the lions share of viewers at 6:30pm with ratings of 1.019 million over Nine's 1.0007 million.
Delighted: Elsewhere The Bachelorette built on its initial success by winning 992,000 metropolitan viewers - 117,000 up on opening night figures of 875,000
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