JJB Sports sell-off to ensure struggling chain's survival

Embattled sportswear chain JJB Sports is in talks to offload various 'non-core' assets as it fights to save the company.

Last month auditor Deloitte & Touche issued a 'going concern' warning, raising doubts about its future. 

JJB Sports

Sale: JJB Sports is considering selling off 'non-core' assets to stay afloat

The company declined to say which assets were up for sale, but they could include The Original Shoe Company or a near-10 per cent stake in shirt-maker Umbro.

Chief executive Chris Ronnie and Icelandic group Exista bought a 29 per cent stake from founder Dave Whelan last year for £190million.

Since then the sector has been buffetted by the downturn.

JJB shares have crashed more than 90 per cent.