'I sold my house to create it': Lara Bingle reveals she put her spectacular $1 million waterfront apartment up for sale to self-fund her skincare brand The Base

  • Lara Bingle, 28, has revealed she sold her home to start her business
  • The mother-of-one started her skincare line - The Base - in 2014
  • Bingle also does all of the back end, including packaging and formulas 
  • She labels her new experience and discovery of new skills as 'inspiring'
  • Bingle's love for natural products is reflected in her daily beauty regime 
  • The model and entrepreneur is in Australia as a Westfield ambassador 

By Laura House For Daily Mail Australia and Alicia Vrajlal for Daily Mail Australia

Published: 16:25 EST, 12 October 2015 | Updated: 18:23 EST, 12 October 2015

Over the past few years, Lara Bingle has transitioned from a fashion model and tabloid darling to an entrepreneurial family woman.

But few know the extent the 28-year-old went to to make it big in the business world - the new mother launching her own bronzing and tanning line - The Base - in 2014. 

'I wanted to have my own business - I sold my house to create it,' the Westfield Today, I Am ambassador and wife of Sam Worthington told Daily Mail Australia.

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Big dreams: Lara Bingle, 28, has revealed she sold her house to launch her skin care brand, The Base 

Big dreams: Lara Bingle, 28, has revealed she sold her house to launch her skin care brand, The Base 

 'I wanted to have my own business': Bingle said she does everything for her business, which launched in 2014

 'I wanted to have my own business': Bingle said she does everything for her business, which launched in 2014

'I know all the back end, I do everything,' Bingle said, 'I wanted to know what was to do with the boxes, the branding, the packaging, the formulas - it’s just learning about something that I’ve never done before.' 

Bingle sold her waterfront apartment in Sydney in June 2014 - the Darling Point pad selling for one million dollars and making an estimated $118,000 profit.

Bingle bought the well-lit 65sqm apartment in 2010 after her break-up with former boyfriend Michael Clarke. 

Bingle offered an insight into why she went to such an extent to get her brand off the ground.

Smart abode: Lara Bingle's apartment in Darling Point went under auction in June 2014 and sold for $1m

Smart abode: Lara Bingle's apartment in Darling Point went under auction in June 2014 and sold for $1m

Room with a view! The stylish one bedroom apartment boasted spectacular Sydney harbour views
Room with a view! The stylish one bedroom apartment boasted spectacular Sydney harbour views

Room with a view! The stylish one bedroom apartment boasted spectacular Sydney harbour views

'I started The Base because I wanted to create something that's very authentic and real and enhanced women’s beauty rather than constantly putting layers on,' Bingle, who labelled the experience as 'inspiring', said.

'I came from going in the salt water and the ocean, it’s just amazing for your skin.'

Bingle said her natural roots and her desire for creativity and learning combined helped her launch what is now a consistently growing skincare brand - the brand's Instagram page boasting over 23,000 followers. 

'I wanted to create something that's very authentic': Bingle wanted to enhance female beauty with her brand

'I wanted to create something that's very authentic': Bingle wanted to enhance female beauty with her brand

'I came from going in the salt water and the ocean': The natural products are inspired by her simple childhood

'I came from going in the salt water and the ocean': The natural products are inspired by her simple childhood

The young mother's desire for simple cosmetics and skincare is reflected in her own beauty routine.

'I've always been really minimal. I mean I use coconut oil on my skin, I love that,' Bingle said.

'Rosewater, rose hip oil, nice nourishing things that make you feel good - I think sometimes at the end of the day you can have all these products and sometimes I feel like they’re too much.' 

Minimal: Bingle uses a simple daily skin care regime made up of coconut oil, rosehip oil and rose water

Minimal: Bingle uses a simple daily skin care regime made up of coconut oil, rosehip oil and rose water

Transformation: Bingle has transitioned from a fashion model to a family-focused entrepreneur

Transformation: Bingle has transitioned from a fashion model to a family-focused entrepreneur

When it comes to her iconic 'Bingle Bob', it's the same. 

'I think less is more to be honest,' Bingle admitted, 'probably my hair is the least maintenance thing about me. I don’t really brush it, I just let it dry.'

Bingle, who welcomed her first child, Rocket Zot, six months ago, also revealed she feels no pressure to bounce back to an unrealistically slim figure any time soon.

Stylish: Bingle is a Westfield Style ambassador and back in Australia to promote the Today I Am campaign

Stylish: Bingle is a Westfield Style ambassador and back in Australia to promote the Today I Am campaign

'To me it’s just about being healthy and fit. It’s not about getting back to the gym to try and be size zero,' Bingle said. 

'I've never been of that ilk and it's not really important to me.'

Bingle is back in Australia from the US, enjoying attending to her professional commitments as a Westfield Style Ambassador while husband Sam looks after Rocket.

Bingle will make her only public appearances as Westfield Style Ambassador at The Base pop-up at Westfield Bondi Junction on Thursday 15 October and Westfield Doncaster on Saturday 17 October. 

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