She's a strawberry blonde now! Rumer Willis shows off lighter locks as she promotes her musical Chicago in New York City 

Rumer Willis has dyed her chocolate brown locks a light strawberry blonde.

The 27-year-old daughter of Demi Moore and Bruce Willis showed off the new color when making the press rounds to Extra and the the Today show on Thursday to promote her musical Chicago.

The Dancing With The Stars vet wore her new locks brushed back with a gold bird hair clip. 

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Super stylish: Rumer Willis showed off her new strawberry blonde locks when heading to The Today show in New York City on Thursday

Super stylish: Rumer Willis showed off her new strawberry blonde locks when heading to The Today show in New York City on Thursday

Sleek! The 27-year-old beauty also had on a grey sweater dress and matching coat
Sleek! The 27-year-old beauty also had on a grey sweater dress and matching coat

Sleek! The 27-year-old beauty also had on a grey sweater dress and matching coat

While on the Today show she chatted up her Chicago gig, which lasts seven weeks.

'I remember coming to New York as a kid and seeing that show so many times, it's so tongue in cheek. I wanted to be Velma, but I really like Roxy actually,' said Rumer.

'I'm really actually excited to keep dancing and taking ballroom classes,' said Rumer. 'I took the requisite ballet class that every kid takes as a child.'

A good laugh: The LA native got on well with Hoda and Kathie during her appearance

A good laugh: The LA native got on well with Hoda and Kathie during her appearance

Loves it: While on the Today show she chatted up her Chicago gig, which lasts seven weeks. 'I remember coming to New York as a kid and seeing that show so many times, it's so tongue in cheek. I wanted to be Velma, but I really like Roxy actually,' said Rumer.

Loves it: While on the Today show she chatted up her Chicago gig, which lasts seven weeks. 'I remember coming to New York as a kid and seeing that show so many times, it's so tongue in cheek. I wanted to be Velma, but I really like Roxy actually,' said Rumer.


 Stepping up her game! Then her father Bruce called into the show. The Die Hard star seemed half awake but praised his oldest daughter. 'She's crushing it, she's doing great,' he gushed

 Stepping up her game! Then her father Bruce called into the show. The Die Hard star seemed half awake but praised his oldest daughter. 'She's crushing it, she's doing great,' he gushed

Then her father Bruce called into the show.

The Die Hard star seemed half awake but praised his oldest daughter. 'She's crushing it, she's doing great,' he gushed.

The he joked, 'Is she still awake right now?'

Rumer answered 'just barely.' The the action star plugged his own New York show, saying it opened on November 15. Rumer signed off with a sweet, 'I love you papa.'

The actress' turn will conclude on November 1, but Rumer revealed to Kathie and Hoda that there is still plenty left in store following her Broadway debut.   

 Work load is heavy: The actress' turn will conclude on November 1, but Rumer revealed to Kathie and Hoda that there is still plenty left in store following her Broadway debut

 Work load is heavy: The actress' turn will conclude on November 1, but Rumer revealed to Kathie and Hoda that there is still plenty left in store following her Broadway debut

'I literally have so much going on I can barely keep track! I'm doing a show actually at 54 Below. I'm doing it with my best friend Tye, and we've been wanting to put together a show for a really long time.'

In addition to a separate show in Los Angeles with Tye, Rumer said she will be reuniting once more with her former Dancing With The Stars castmates.

'I'm doing actually Sway with Val and Maks and Tony from Dancing With The Stars, we're doing it in Miami,' Rumer said, referencing her former partner Val Chmerkovskiy, as well as Maksim Chmerkovskiy and Tony Dovolani. 

Sway will hit the Olympia Theater in Miami in December.  

Out with the old! The beauty had darker hair during an appearance at a Febreze event in New York in September

Out with the old! The beauty had darker hair during an appearance at a Febreze event in New York in September

All that jazz! The Broadway star recently showed off her final look as Roxie Hart on Instagram

All that jazz! The Broadway star recently showed off her final look as Roxie Hart on Instagram

While on the Today show she wore a grey sweater dress with matching coat.

Thigh high boots added sex appeal.

When on Extra, the Now And Then actress had on a white dress with a plunging neckline and slit up the side and the same grey coat.

Gold heels added sparkle. 

Taking the plunge! The daughter of Bruce Willis and Demi Moore showed off her physique in a very low-cut white number during an appearance on Extra at H&M Times Square

Taking the plunge! The daughter of Bruce Willis and Demi Moore showed off her physique in a very low-cut white number during an appearance on Extra at H&M Times Square

Busy bee! The starlet posed beside A.J. Calloway during her Extra appearance 

Busy bee! The starlet posed beside A.J. Calloway during her Extra appearance 

Light on their feet! The looker beamed as she danced with the Extra correspondent

Light on their feet! The looker beamed as she danced with the Extra correspondent

 

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