For a franchise that got so many things right over the last 12 months, the Atlanta Hawks simply cannot catch a break in the public relations game. After the Hawks hired the lead assistant of the eventual NBA champion San Antonio Spurs in May of 2013, Mike Budenholzer was arrested for DUI exactly three months later. In July of the next year, Hawks co-owner Bruce Levenson put the team up for sale after self-reporting an email in which he made racially-insensitive remarks about fans and game operations. It was later revealed that Levenson’s email came to light during an internal investigation that was launched after GM Danny Ferry made racially-insensitive comments regarding free agent Luol Deng during a conference call with ownership.
As a team, the Hawks’ players and coaches turned to each other to block out the outside noise resulting from the controversy. The team was determined to be defined by its performance on a basketball court and not by what had taken place in offices and conference rooms over the summer. The results were more than anyone could have predicted. Budenholzer won Coach of the Year in only his second season as head coach while the Hawks won a franchise-record 60 games, completed the first undefeated month in NBA history, sent a franchise-record four players to the All-Star game and advanced to the Eastern Conference Finals for the first time since moving to Atlanta.
But just when everything was going perfectly, Pero Antić and Thabo Sefolosha were arrested outside a New York nightclub hours after the team flew into town to face the Brooklyn Nets in one of the regular season’s final games. During the arrest, Sefolosha suffered a broken fibula and ligament damage and was lost for the season. A trial is set for Sept. 9 for the misdemeanor charges pending against Sefolosha and Antić. Continue Reading…