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  • Building a Brand to Add Value to Zanzibar's Cloves

    148 views 1 month ago
    Cloves are an integral part of the history and economy of Zanzibar, one of the fabled Spice Islands off the coast of East Africa. Seeking to add value at home after decades of shipping the raw commodity overseas, the Government of Zanzibar is embarking on an effort to use the intellectual property tool “geographical indication” to help brand for global markets the Zanzibar-grown spice highly reputed for its unique flavor.

    About geographical indications:
    http://www.wipo.int/geo_ind... Show less
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  • WIPO NEWS & ANNOUNCEMENTS Play all

    About intellectual property and WIPO.
    Interviews, press conferences and speeches of the Director General.
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  • ARTISTS & AUTHORS -COPYRIGHT- Play all

    Portraits and interviews of artists and authors talking about the importance and role of COPYRIGHT in their creative process.
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  • ENTREPRENEURS & DESIGNERS -TRADEMARKS- Play all

    Portraits of entrepreneurs and featured stories on the importance and role of TRADEMARKS.
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  • INVENTORS & INNOVATORS -PATENTS- Play all

    Portraits of inventors talking about the importance and role of PATENTS in their innovative process.
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  • WIPO RE:SEARCH - Sharing Innovation to Fight Neglected Tropical Diseases Play all

    Meet the people behind WIPO Re:Search, a global initiative that stimulates the development of new products to fight neglected tropical diseases, malaria and tuberculosis.

    http://www.wipo.int/research/en/
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  • GET UP, STAND UP. FOR MUSIC (World IP Day 2015) Play all

    Singers, songwriters and bands from around the world talk about the music industry and their passion for music.

    Find out more about intellectual property (IP) and music on the World IP Day website: http://www.wipo.int/ipday
    and on the Facebook World IP Day page : https://www.facebook.com/worldipday .
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  • CARTOONS ON INTELLECTUAL PROPERTY Play all

    Cartoons explaining what intellectual property is. Pororo the Little Penguin and his friends discover inventions, patents and trademarks. Short cartoon introductions to copyright, patents and trademarks. Also available in French (http://ow.ly/DV0PL) and Spanish (http://ow.ly/DV0EO).
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