£19 Camilla ring flies off the shelves

Last updated at 11:40 04 April 2005

A cut-price replica of Camilla Parker Bowles's engagement ring has become a supermarket chain's fastest selling jewellery item.

Copies of the Royal ring, made from sterling silver and emerald-cut cubic zirconia, went on sale at Asda stores throughout the UK from 8.00am today.

Some 2,500 rings have been made ahead of Friday's Royal wedding.

But romantics wishing to follow in the Prince of Wales's footsteps need only pay £19 for the limited edition replica.

The Royal ring, which once belonged to the Queen Mother, is made of platinum and has a square central diamond with three diamond baguettes on either side.

Experts say it is hard to put a price on the ring because of its Royal connections.

By 10.30am today 30% of the rings had been sold, Asda spokesman Ed Watson said.

'Royal wedding fever'

"It's looking like Royal wedding fever has started early at Asda," Mr Watson said.

"Our Camilla-inspired ring has become the fastest selling jewellery item ever.

"It's likely to be sold out today."

Asda is also promising to make a more upmarket version of the £19 ring on a made-to-order basis.

This would cost £30,000 and would use platinum, one 3.8-carat diamond and six others weighing a total of one carat.

It would be the most expensive ring sold from Asda's in-store jewellery counters if someone were to place an order.

Justine Reid, Asda's jewellery buyer, said: "We've been inundated with requests from Royalists from as far afield as Australia and Japan.

"We have also had a great response from Britons, which is demonstrating there is a great deal of support and interest for the wedding."

The chain is now looking into making a ring inspired by glamour model Jordan's engagement to pop singer Peter Andre.