The rise of the celebrity cougar: As Kate Moss, Kris Jenner and Kylie Minogue step out with men nearly half their age, how female stars are staying young through love 

  • Kate Moss, 41, reportedly dating Nikolai von Bismarck, 28
  • Jennifer Lopez, 46, has been dating Casper Smart, 28, for several years
  • Kris Jenner and Kylie Minogue are also dating younger men
  • Experts say it's rejuvenating and a far simpler relationship

From Madonna to Sam Taylor-Johnson, the celebrity world has been awash with so-called ‘cougars’ (middle-aged women who date much younger men) over the past few years.

Armed with a fiercely toned figure and youthful looks, they have eschewed men their own age for those ten, 20, even 30 years their junior.

And the trend shows no sign of abating, with Kate Moss, Kylie Minogue, Jennifer Lopez and Kris Jenner all opting to date younger men in recent weeks.

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Kate Moss, 41, is reportedly dating aristocrat Nikolai von Bismarck, who is 28
The 28-year-old photographer has previously been linked to models Cara Delevingne and Pixie Geldof

Kate Moss, 41, is reportedly dating eccentric aristocrat Nikolai von Bismarck, who is 28

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Indeed, Kate Moss, 41, made headlines last week when it was revealed she is reportedly dating eccentric aristocrat, Nikolai von Bismarck, 28.

The supermodel, 41, is believed to have sparked an 'intense' relationship with the 28-year-old photographer, who has previously been linked to models Cara Delevingne and Pixie Geldof. 

Earlier this month the pair were seen having lunch with friends Sadie Frost and Meg Mathews at the Five Alls pub in Filkins near Miss Moss's Cotswolds retreat, having partied together the day before.

The source told The Sun: 'They were together all weekend, and it was like she had moved on and Jamie has been forgotten. She likes his energy and likes being around a younger man.'

It was reported earlier this year that Miss Moss had split from her rock star husband Hince, 46, after a series of jealous rows.

The Count is the great-great-grandson of Germany's first chancellor, Prince Otto von Bismarck.

Talking about living with locals during a photo shoot in Ethiopia, he once said: 'I drank cow's blood for breakfast, washed in the river and slept in a tent that was guarded by kids with AK-47s.'

Miss Moss's representatives did not respond to requests for comment. 

Jennifer Lopez, 46, has been dating 28-year-old Casper Smart for several years after he was a constant in her life as her Dance Again world tour's chief choreographer

Jennifer Lopez, 46, has been dating 28-year-old Casper Smart for several years after he was a constant in her life as her Dance Again world tour's chief choreographer

The pair, pictured at the Chanel show in 2012, stepped out together just a few months after J Lo split from husband of seven years, Marc Anthony

The pair, pictured at the Chanel show in 2012, stepped out together just a few months after J Lo split from husband of seven years, Marc Anthony

Likewise, Jennifer Lopez, 46, has been dating 28-year-old Casper Smart for several years.

The pair stepped out together in 2013 just a few months after J Lo split from husband of seven years, Marc Anthony, during which Casper was a constant in her life as her Dance Again world tour's chief choreographer.

On Monday evening the pair looked loved-up as they attended the New York City premiere of the comedy Rock The Kasbah together. 

With Jennifer's youthful looks and incredibly honed body, it's little surprise she's attracting the attention of younger men. 

Kris Jenner, 59, also has a toyboy in the form of 34-year-old Corey Gamble, a road manager with Justin Bieber's manager, Scooter Braun's SB Projects 

Sources previously dismissed the relationship between Kris and Corey as a rebound after her divorce from Bruce Jenner, and even Kris admitted she wasn't taking the relationship too seriously.

As her romance with toyboy beau was seen heating up on Keeping Up With The Kardashians, Kris assured daughter Khloe she was not rushing into another serious relationship.

'We're just hanging out right now,' the Kardashian family matriarch said coyly when asked by Khloe if they were dating. 'I don't think I will ever get married again.'

Things have clearly moved on since then, with Corey accompanying Kris to most events and even joining the family by Lamar's hospital bed. 

Kris was married to Bruce Jenner from 1991 to 2015, with whom she has daughters Kylie, 17, and Kendall Jenner, 19.

Prior, the star was wed to the late Robert Kardashian from 1978 to 1991. From that marriage, Kris is mother to Robert, 28, Khloe, 30, Kim, and Kourtney.

Kris Jenner, 59, also has a toyboy in the form of 34-year-old Corey Gamble, a road manager with Justin Bieber's manager, Scooter Braun's SB Projects

Kris Jenner, 59, also has a toyboy in the form of 34-year-old Corey Gamble, a road manager with Justin Bieber's manager, Scooter Braun's SB Projects

The ever-youthful Kylie Minogue has also opted for a much younger man. There may be two decades between them, but Kylie’s toyboy lover wasn’t going to let it show as they stepped out in London at the weekend.

With a well-groomed beard and wearing an old-fashioned smoking jacket and slippers, Joshua Sasse, 27, led Miss Minogue commandingly through a group of photographers.

As for Miss Minogue, she covered up in a floor-length midnight blue gown for their trip to the theatre – but her fresh face made it hard to believe she turned 47 this year. 

Mr Sasse found fame on the London stage in Mamma Mia! and is the star of US TV series Galavant, in which Miss Minogue will be a guest star.

Earlier this year, when she was single, the pop star said she was willing to compromise on looks to find love. ‘I don’t mind grey hair, I don’t mind bald or balding,’ she said. But in the event she clearly didn’t have to.

It is not the first time she has dated a younger man. In 2013 Miss Minogue ended a five-year relationship with Spanish model Andres Velencoso, who was ten years her junior.

Sources previously dismissed the relationship between Kris and Corey as a rebound after her divorce from Bruce Jenner, and even Kris admitted she wasn't taking the relationship too seriously - but things have certainly got a lot more serious since then

Sources previously dismissed the relationship between Kris and Corey as a rebound after her divorce from Bruce Jenner, and even Kris admitted she wasn't taking the relationship too seriously - but things have certainly got a lot more serious since then

So why are the A-list women finding love with younger men? Genevieve Zawada, CEO of www.electclub.co.uk, said: 'It's a two way thing with the rise of the cougar, not only are women seeking younger men but the men are looking towards older women for a different experience. 

'Large age gaps have always existed in relationships with toyboys and sugar daddies but always been led by men, hence the names, now women are getting in on the action with the rise of the cougar. 

'Women often look younger and look after themselves so well that they want someone who matches them appearance wise. They also want to continue to feel young and alive and often these young men hold the key to that.

'Younger men like the chase too, just like older men love to chase younger women, the younger men are now enjoying a chase of their own with great benefits. Older women know what they want but have got to where they need to be workwise and have a different focus to enjoy themselves and not take things so seriously. 

'Those I have spoken to say it's rejuvenating and a far simpler relationship with many benefits for both parties.'

The ever-youthful Kylie Minogue, 47, stepped out with Joshua Sasse, 27, this weekend 

The ever-youthful Kylie Minogue, 47, stepped out with Joshua Sasse, 27, this weekend 

In 2013 Miss Minogue ended a five-year relationship with Spanish model Andres Velencoso, who was ten years her junior

In 2013 Miss Minogue ended a five-year relationship with Spanish model Andres Velencoso, who was ten years her junior

Dr Maria Kontogianni, a psychologist and relationship expert at Nottingham Trent University, said: 'What we are seeing is not necessarily an increase in the number of women who enter relationships with younger men but an increase in the number of women who are happy to talk about or shout it from the rooftops.

'More women are happy to admit that they are dating a younger man because public opinion of private matters has changed and the stigma attached to such affairs has lessened. Both men and women are desperately striving to break out of the gender-stereotyped mould in order to enjoy free and sexually-fulfilling lives. 

'Society used to view women and their sex lives through the heavily tinted lens of traditional gender stereotypes where a woman could only ever keep her dignity if she was interested in a sexual encounter for the purpose of reproduction (or the promise of a long-term relationship at the very least). This has had deleterious effects for both men and women who found their personal and private affairs "controlled" by "imaginary" (and never collectively) agreed societal laws.

'Love is a complex and unpredictable concept and anyone who has ever fallen in love will know that you don’t often get a choice about who you fall in love with. Women who fall in love with younger men are as helpless in choosing as anyone else in society.'

Sam Taylor-Johnson, 48, is married to Aaron Taylor-Johnson, 25

Sam Taylor-Johnson, 48, is married to Aaron Taylor-Johnson, 25

 

 

 

 

 

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